Amazon search results you see are personalized based on your location and browsing history, which means they don't reflect what a typical shopper sees. This inconsistent data leads to poor decisions on PPC ad spend and listing optimization, ultimately costing you sales. You can't measure the impact of your marketing if you don't have a stable baseline.
To grow your Amazon business, you need a systematic approach. Using a dedicated tool to track Amazon ranking gives you the accurate, historical data required to see what's working, fix what isn't, and protect your most valuable keyword positions from slipping.
This list will help you find the right solution, whether you're a small brand, an e-commerce manager, or an author launching a new book. Each entry includes direct links and screenshots to help you make an informed decision and start tracking your performance accurately.
1. Amazon Product Ranking: Ecom Brainly
For sellers who want a full-service solution to optimize and track Amazon ranking, Ecom Brainly offers their own product rank tracker and hands-on service that goes beyond data reporting. This includes daily keyword monitoring into a complete Amazon growth strategy. It's built for brands that need an expert team to not only track performance but also interpret the data and implement optimizations across PPC, SEO, and listing management. This is a solid choice for sellers who need continuous maintenance rather than occasional audits.
The main difference is its proactive approach. Ecom Brainly uses leading tools like Helium 10 for daily automated rank checks, letting their team catch and correct rank drops almost immediately. This data is then turned into actionable tasks, from adjusting PPC bids to refining listing copy, making sure that keyword movements directly inform your sales strategy. The service includes structured onboarding, goal alignment, and ongoing reporting, which provides a clear view of how ranking changes affect your revenue and ad spend.
1. Key Strengths
Integrated Growth Strategy: Rank tracking isn't an isolated activity. It’s connected to PPC, catalog management, and listing optimization for a complete approach.
Proactive Daily Monitoring: Automated checks provide early warnings about ranking drops, enabling quick responses before sales are significantly affected.
Performance Guarantee: Ecom Brainly offers a 100-day growth guarantee (or your money back), which introduces accountability not found in typical software-only solutions.
2. Considerations
This is an agency service, not a self-serve tool, so it requires a higher investment and a collaborative commitment. It is best suited for established sellers ready to delegate their ranking management to an expert team rather than DIY brands on a tight budget.
Visit Ecom Brainly's Amazon Product Ranking Service
2. Helium 10
Helium 10 offers one of the most complete toolsets for Amazon sellers, and its Keyword Tracker is a core component. It’s built for sellers who want to track Amazon ranking data and connect it directly to their research and listing optimization efforts, all within a single platform. The system integrates keyword discovery from tools like Cerebro and Magnet, allowing you to seamlessly move high-potential keywords into your tracker to monitor performance.
This integration is its key advantage; you aren't just tracking ranks in isolation. You can identify a competitor’s top keywords, add them to your tracker, and see how your listing performs against theirs over time. The "Rocket Boost" feature, which provides hourly checks for up to 10 days, is particularly useful for new product launches or aggressive PPC campaigns where every hour counts. While it can be more complex than a standalone tracker, its power lies in its all-in-one approach.
1. Key Features
Organic & Sponsored Rank Tracking: Monitor both positions with detailed historical graphs.
Hourly Rocket Boost: Intensive hourly rank checks for critical keywords, perfect for launches.
Competitor Visibility: Use the Heat Map view to compare your keyword performance against top competitors.
Ecosystem Integration: Works smoothly with Helium 10’s other tools for a complete workflow from research to tracking.
2. Pros & Cons
Pros: An all-in-one suite that covers nearly every aspect of selling on Amazon. Excellent for scaling businesses.
Cons: Higher-tier plans are necessary for tracking a large volume of keywords. The interface can be overwhelming if you only need rank tracking.
3. Jungle Scout
Jungle Scout's Rank Tracker is built for sellers who need an intuitive, data-rich tool that seamlessly connects keyword research with performance monitoring. Its strength is its user-friendly interface and direct integration with Keyword Scout, allowing you to find valuable keywords and immediately start tracking them. This streamlined workflow is perfect for monitoring how your listing optimization efforts translate into actual rank changes.
The platform makes it simple to visualize your performance against competitors. You can overlay multiple ASINs and keywords on a single graph, providing a clear, historical view of your market position. This makes it an excellent choice for sellers who want to track Amazon ranking without getting lost in overly complex software. While it’s a powerful standalone tracker, its real value is unlocked when used alongside its renowned research tools.
1. Key Features
Historical Rank Data: View detailed timelines to see how your keyword positions have changed over time.
Competitor ASIN Comparison: Graph your product’s rank directly against your top competitors for a clear performance benchmark.
Keyword Scout Integration: Smoothly transition keywords from your research lists into your tracking dashboard.
Team & Product Grouping: Organize your tracking by product groups and share access with team members for better collaboration.
2. Pros & Cons
Pros: Highly intuitive interface with excellent documentation. A strong all-around tool for both product research and ongoing optimization.
Cons: Higher keyword tracking limits are tied to more expensive mid-tier and professional plans.
4. Viral Launch
Viral Launch is a powerful suite designed for growth-focused sellers, and its Keyword Manager is a standout feature for those who need to track Amazon ranking with precision. It excels at providing rapid data updates, making it an excellent choice for dynamic situations like product launches or aggressive PPC campaigns where real-time information is critical. The platform offers daily or hourly tracking for both organic and sponsored ranks, giving you a clear picture of your keyword performance around the clock.
What sets Viral Launch apart is its historical sponsored ads rank data, which allows you to see how your ad placements have performed over the past year on eligible plans. This historical context is invaluable for analyzing long-term campaign effectiveness. The tool integrates smoothly with Viral Launch’s other features, such as its listing analyzer and PPC automation, creating a connected workflow. If you want to improve your listing based on this data, you can read more about Amazon listing optimization.
1. Key Features
Rapid Rank Updates: Choose between daily or hourly rank checks for both organic and sponsored positions.
Historical Ads Data: Access up to one year of sponsored ad rank history to analyze long-term performance.
High-Volume Tracking: Depending on the plan, you can monitor thousands of keywords and competitors.
Integrated Tool Suite: Connects keyword tracking with listing analysis and PPC automation tools on higher tiers.
2. Pros & Cons
Pros: Fast refresh options are ideal for launches and competitive monitoring. Offers a clear upgrade path as your business grows.
Cons: Hourly tracking and advanced features are gated behind higher-priced plans. Can be more than what a beginner needs.
5. AMZ Tracker
AMZ Tracker is one of the original platforms dedicated specifically to tracking Amazon rankings. It appeals to sellers who need a straightforward, purpose-built tool without the complexity of a massive, all-in-one suite. Its core function is to provide reliable daily updates on keyword positions and Best Sellers Rank (BSR), making it a no-frills solution for monitoring your product’s visibility and sales velocity within its category.
The platform’s simplicity is its strength. While it doesn't offer hourly checks, its daily scans provide a clear, consistent overview of your performance trends for both parent and child ASINs. It also includes an on-page analyzer to spot listing weaknesses and integrates with promotional tools like Vipon to help connect rank-tracking efforts with sales campaigns. For a deeper dive into strategies that complement this tool, you can explore more about how to improve your Amazon ranking.
1. Key Features
Daily Keyword & BSR Tracking: Consistent daily updates on both keyword positions (up to the top 300) and Best Sellers Rank.
Parent/Child ASIN Monitoring: Tracks variations together, providing a complete view of a product family's performance.
On-Page Analyzer: A built-in tool to review and identify areas for listing optimization.
Promotional Tool Integration: Connects with Vipon to help drive sales velocity and influence rank.
2. Pros & Cons
Pros: Simple, focused interface that is easy to use. Supports tracking across different Amazon ecosystems, including books and apps.
Cons: The user interface is more basic compared to modern all-in-one suites. Rank updates are daily, not hourly.
6. DataHawk
DataHawk positions itself as an enterprise-grade analytics platform, offering powerful tools for large brands and agencies that need to track Amazon ranking with precision. It moves beyond simple rank checking by providing deep data insights, including Share of Voice metrics, which help users understand their visibility in the market. The platform is built for teams that require robust reporting, data exports, and integrations with business intelligence (BI) tools, making it a central hub for performance analysis.
Its key differentiator is its focus on enterprise-level needs. Unlike many tools aimed at individual sellers, DataHawk offers daily rank tracking for both Amazon and Walmart, comprehensive Best Sellers Rank monitoring, and customizable alerts. This allows multi-channel brands to consolidate their analytics. While its capabilities are extensive, access is through a demo and quote model, typically involving annual contracts, which suits larger organizations rather than solo entrepreneurs. You can complement its keyword data by exploring other reporting options; find out more by reading about Amazon Brand Analytics.
1. Key Features
Share of Voice Analysis: Measures your brand’s visibility for key search terms against competitors.
Product & BSR Tracking: Monitors Best Sellers Rank with customizable alerts for significant changes.
Enterprise-Ready Integrations: Offers data exports and BI integrations for advanced, cross-team reporting.
Market Intelligence Tools: Includes category and bestseller analysis to identify market trends and opportunities.
2. Pros & Cons
Pros: Exceptional data depth and integrations ideal for large-scale operations. Well-suited for agencies managing multiple accounts.
Cons: No public pricing; requires a demo and quote. The platform and its usage-based credit system often require an annual commitment.
7. ZonGuru
ZonGuru is a seller-focused toolkit with a Keyword Tracker that is deeply connected to its research tools like Keywords on Fire. It’s built for sellers and agencies who appreciate clear, predictable limits on their plans and want a simple workflow to move keywords from discovery directly into monitoring. The platform is especially useful for those managing multiple brands, as its interface and plan structure are designed to scale without complexity.
Its key strength is the seamless hand-off from research to tracking. For example, its tools can automatically pull relevant keywords for any given ASIN, which you can then add to the tracker with a single click. This streamlines the process of building a comprehensive list to track Amazon ranking performance against your main competitors. While its user interface might be less intricate than some larger suites, its direct approach makes it a solid choice for efficiency-focused sellers who need reliable data without an overwhelming number of features.
1. Key Features
Integrated Keyword Tracking: Track keyword performance per product with transparent limits defined by your plan.
Competitor & ASIN Analysis: Automatically pulls relevant keywords for any ASIN, simplifying competitor monitoring.
Listing Optimization Suite: Connects rank tracking data directly to its listing optimization and monitoring tools.
Agency & Multi-Brand Views: Designed with features that support managing multiple client accounts or brands from one dashboard.
2. Pros & Cons
Pros: Straightforward pricing with clear limits makes it easy to scale. Excellent integration between keyword research and tracking tools.
Cons: The user interface and documentation are not as extensive as industry leaders. Access to more advanced features is often tied to higher-tier plans.
8. SellerApp
SellerApp offers a powerful platform that tightly integrates SEO and PPC management, making it an excellent choice for sellers who want to track Amazon ranking and directly connect that data to their advertising strategy. It’s designed to provide a holistic view of performance, where keyword rank changes can be correlated with advertising spend and optimization efforts. The platform’s freemium model provides a valuable entry point for new sellers to explore its capabilities.
Its main advantage is linking keyword tracking directly to PPC automation. For example, you can track a keyword, see its rank improve, and then adjust your ad bids for that term, all within the same dashboard. This unified approach helps sellers make smarter decisions by understanding how organic performance and paid advertising influence each other. While the comprehensive interface can seem busy if you only need a simple rank tracker, its strength lies in this combined SEO and advertising intelligence.
1. Key Features
Integrated SEO & PPC Data: View keyword ranks alongside advertising metrics like ACoS and spend.
Keyword Index Checker: Quickly verify if your product is being indexed for your most important keywords.
Reverse ASIN Tools: Discover competitor keywords and add them directly to your tracker to monitor performance.
Automated Alerts: Get notifications for significant rank drops or increases, allowing for quick action.
2. Pros & Cons
Pros: The synergy between SEO and PPC tools provides actionable insights. A freemium plan is available for getting started.
Cons: The most powerful automation and tracking features are locked behind paid tiers. The interface can be complex for users solely focused on rank tracking.
9. AMZScout
AMZScout offers a versatile set of tools ideal for sellers who need essential research and tracking capabilities without the complexity of an enterprise-level suite. Its Amazon Keyword Tracker is available as both a web tool and a convenient Chrome extension, making it well-suited for budget-conscious sellers who prioritize quick, on-the-fly analysis. This dual-platform approach allows you to track Amazon ranking directly from your browser while researching or from the main web app for a more detailed view.
The platform's strength lies in its accessibility and value. While it may not have the hourly tracking of larger competitors, its integration with product research databases and trend data provides a solid foundation for new or growing sellers. You can find a promising product, identify its core keywords, and monitor your rank for those terms within a single, affordable ecosystem. It’s a practical choice for those who need reliable rank tracking combined with effective product discovery tools.
1. Key Features
Keyword Rank Tracking: Monitor your product's position for crucial keywords over time.
Web App & Chrome Extension: Check ranks conveniently from the full web application or directly on Amazon pages.
Reverse ASIN Lookup: Discover the keywords your competitors are ranking for and add them to your tracker.
Integrated Product Research: Connect tracking efforts with product databases and sales estimators.
2. Pros & Cons
Pros: Lower entry price options and occasional lifetime deals make it very accessible. The Chrome extension is perfect for quick competitor checks.
Cons: Tracking limits on monthly plans are lower compared to larger suites. The best value is often found in bundle or lifetime offers.
10. Keepa
Keepa is the undisputed champion of historical price and Best Sellers Rank (BSR) tracking on Amazon. While it doesn't directly track Amazon ranking for keywords, its inclusion here is essential because BSR is a powerful proxy for sales velocity and overall category visibility. By analyzing a product's BSR history, sellers can infer how changes in price, promotions, or competitor actions have impacted sales, which is directly tied to organic keyword ranking potential.
Its browser extension overlays detailed historical graphs directly on Amazon product pages, giving you instant competitive intelligence. For sellers focused on competitive analysis or sourcing, this data is invaluable. You can see how a competitor’s BSR fluctuates during peak seasons or after a price drop, giving you insights to inform your own strategy. The paid version unlocks even more powerful features, including alerts and a comprehensive product finder.
1. Key Features
Historical BSR & Price Graphs: See a product's entire price and sales rank history to identify trends.
Browser Extension: Integrates directly into Amazon pages for seamless on-the-fly research.
Buy Box History: Track who has owned the Buy Box and at what price, essential for resellers.
Tracking & Alerts: Set up alerts for price drops or specific BSR thresholds to monitor key products.
2. Pros & Cons
Pros: Provides unparalleled historical BSR data, crucial for competitive and market analysis. Widely used and trusted across all seller models.
Cons: It is not a keyword rank tracker. The focus is exclusively on BSR, price, and offer data. Some powerful features require a paid subscription.
11. Sellerise
Sellerise is designed for sellers who want to track Amazon ranking data while also managing core business operations in one place. It bundles its real-time keyword tracker with tools for monitoring profits, handling reimbursements, and managing reviews. This approach makes it a practical option for sellers who need more than just a rank tracker but aren't ready to commit to a more expensive, enterprise-level suite.
Its standout feature is the combination of operational tools and tracking at an affordable price point. For example, you can use the Keyword Processor to clean and refine your keyword lists before adding them to the tracker, streamlining your workflow. While it's a newer player and its ecosystem is still expanding, Sellerise provides a strong value proposition for sellers looking for a multifunctional tool without a hefty price tag.
1. Key Features
Real‑time Organic & PPC Tracking: Monitor both keyword positions to get a complete picture of your search visibility.
Competitor Keyword Tracking: Add competitor ASINs to see how their keyword strategy performs against yours.
Keyword Processor: A utility to clean, deduplicate, and organize keyword lists before tracking.
Operational Add-ons: Includes dashboards for profits, reviews, and smart alerts for account changes.
2. Pros & Cons
Pros: Affordable plans that include rank tracking and other useful operational features. Great for sellers who want an all-in-one without the high cost.
Cons: The platform is newer, so it may lack some of the advanced integrations and historical data depth found in more established suites.
12. SellerSonar
SellerSonar offers a focused and accessible platform for sellers who prioritize a rank-first workflow to track Amazon ranking. Instead of bundling dozens of features, it centers on providing clear, frequent, and actionable monitoring for both organic and sponsored keyword positions. This approach makes it particularly useful for sellers who need a dedicated tool for tracking performance without the complexity or cost of an all-in-one suite.
Its key advantage is its simplicity and generous trial period, giving you nearly a month to validate its effectiveness. SellerSonar’s ability to refresh data up to four times daily provides a near real-time view of rank fluctuations, which is critical for reacting quickly to market changes or assessing the impact of PPC adjustments. The platform is also variation-aware, ensuring you're tracking the correct child ASIN, a common pain point with other tools.
1. Key Features
Organic and PPC Rank Monitoring: Track both organic and sponsored ranks with detailed historical trend graphs.
Frequent Refreshes: Get rank updates up to four times daily to stay on top of volatile keywords.
Variation-Aware Tracking: Accurately monitor specific child ASINs instead of just the parent listing.
Competitor & Share of Voice Views: Compare your performance against competitors and analyze your market visibility (add-on).
2. Pros & Cons
Pros: A long 29-day free trial provides ample time for evaluation. The straightforward, rank-focused workflow is easy to adopt.
Cons: It's a smaller ecosystem compared to comprehensive suites. Detailed pricing tiers are shown during signup rather than on a public grid.
Top 12 Amazon Rank Tracking Tools — Feature Comparison
| Service | Core features | Data refresh & UX | Best for | Price & scale | Unique selling point |
|---|---|---|---|---|---|
| Amazon Product Ranking Ecom Brainly | Daily automated rank checks, KPI monitoring, human-led optimization, onboarding & reporting | Daily monitoring, custom alerts, agency reports | Brands wanting continuous, accountable Amazon growth | Agency-level pricing, performance-backed (100-day growth or money-back) | Agency-integrated strategy (PPC, SEO, catalog) + guaranteed results |
| Helium 10 | All‑in‑one seller suite, Keyword Tracker, research tools (Cerebro, Magnet) | Hourly "Rocket Boost" option, historical graphs, robust UI & training | Sellers needing full research + tracking ecosystem | Tiered plans; higher tiers for large keyword volumes | Broadest integrated toolset for Amazon sellers |
| Jungle Scout | Rank Tracker, multi-keyword/ASIN graphs, Keyword Scout integration, team sharing | Historical timelines, intuitive interface, easy workflows | Product researchers and teams needing simple collaboration | Mid/high tiers yield best value for larger limits | User-friendly linking of research to ongoing tracking |
| Viral Launch | Keyword Manager, organic & ads rank history, listing & PPC tools | Daily or hourly updates, launch-focused refreshes | Sellers launching products or scaling ad spend | Higher plans required for hourly tracking & advanced features | Fast refresh options optimized for launches |
| AMZ Tracker | Daily keyword & BSR tracking, on‑page analyzer, promo integrations | Daily updates, simple purpose-built UI | Sellers who want straightforward rank tracking | Simple/affordable plans, focused feature set | Lean, focused rank tracker without a large ecosystem |
| DataHawk | Enterprise analytics, daily ranks, Share of Voice, BI exports | Daily data, deep reporting, customizable alerts | Agencies and large brands needing BI & cross-team reporting | Demo/quote pricing, annual contracts common | Enterprise-grade data depth & BI integrations |
| ZonGuru | Keyword tracker tied to Keywords on Fire, auto-pull keywords, multi‑brand views | Clear plan caps, easy handoffs from research to tracking | Agencies/brands needing transparent limits & handoffs | Tiered plans with transparent caps for scale | Auto‑pull keyword lists per ASIN and agency views |
| SellerApp | Research + PPC automation, keyword tracking, reverse ASIN | Integrated PPC+SEO workflows, freemium entry | Sellers wanting SEO and ad automation together | Freemium → paid pro tiers for full tracking & automation | Strong PPC automation tied directly to keyword data |
| AMZScout | Product & keyword research, web tracker + Chrome extension | Web app + extension for quick checks, basic tracking | Budget-conscious sellers seeking convenience | Lower entry prices, periodic bundles/lifetime deals | Chrome extension for on‑the‑fly rank checks and low cost |
| Keepa | Historical price & BSR graphs, Buy Box history, alerts, API | Deep historical BSR/pricing data, browser extension | Arbitrage, wholesale, private‑label sellers analyzing sales trends | Free basic, premium/API paid plans | Best-in-class historical BSR and price data |
| Sellerise | Real‑time organic & PPC rank tracking, ops tools (profits, reviews) | Real‑time tracking, smart alerts, operational dashboards | Sellers wanting combined tracking + operations tools | Affordable entry pricing | Combines rank tracking with seller operations features |
| SellerSonar | Organic & ads rank monitoring, up to 4× daily refreshes, bulk uploads | Up to 4× daily, variation-aware tracking, long free trial | Users wanting rank-first workflows and validation time | Transparent tiering during signup, trial-heavy model | Long trial (29 days) and straightforward rank-first UX |
Connecting Rank Tracking to Real Growth
Choosing a tool to track Amazon ranking is only the first step. The real value comes from connecting that data to your actions and business outcomes. Simply knowing you moved from page two to page one isn't enough. The critical question is: why did it happen, and can you repeat that success?
This is where your strategy moves from passive observation to active management. When you see a rank drop, does it correlate with a competitor's price change or an increase in their ad spend? When your rank improves, was it after you updated your title, added a new A+ Content module, or ran a specific PPC campaign? Answering these questions turns rank tracking from a vanity metric into a powerful growth driver. It’s the feedback loop that tells you if your SEO and advertising efforts are actually working.
Making Your Final Tool Selection
The "best" tool doesn't exist. The right tool is the one that fits your specific business stage and operational needs. To make a smart decision, consider these factors:
For New Sellers or Small Brands: If you have a limited budget and just a few ASINs, a tool like Sellerise or AMZScout provides essential rank tracking without overwhelming you with features you won't use. Your focus is on establishing a baseline and understanding how your initial launch strategies affect visibility for your most important keywords.
For Growing Brands and Agencies: As your product catalog expands, you'll need more robust analytics. Tools like Helium 10, Jungle Scout, and SellerApp offer comprehensive suites that integrate rank tracking with PPC management, keyword research, and market analysis. This allows you to see the full picture, connecting ad spend directly to organic rank improvements.
For Data-Driven Power Sellers: If you’re comfortable with building custom dashboards and need granular data, solutions like DataHawk or using Keepa's API offer unparalleled flexibility. These are for sellers who want to slice and dice their data to uncover deep market trends and build predictive models.
For Sellers Who Need a Done-For-You Solution: If you lack the time or in-house expertise to manage software and interpret data, a service-based approach is ideal. An agency like Ecom Brainly with its Amazon Product Ranking Service handles the monitoring for you, providing the strategic analysis needed to turn raw data into profitable decisions.
From Data Points to Actionable Insights
Ultimately, your goal is to build a clear cause-and-effect model for your Amazon business. Every significant change in your Amazon ranking should be a learning opportunity. Did a competitor run out of stock, giving you a temporary boost? Document it. Did you pause a high-performing PPC campaign and see your organic rank for that keyword dip a week later? That's a crucial insight.
Your ability to track Amazon ranking consistently and connect it to your operational calendar is what separates stagnant sellers from those who achieve sustainable growth. Don't just watch the numbers change; understand the story they tell. That story is the blueprint for your brand's future success on the world's largest marketplace.
