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How to Use Amazon Search Query Performance Reports

Advertising & PPC /

For years, understanding what Amazon shoppers searched for was a sophisticated guessing game. Sellers relied on third-party tools, which offered estimations but lacked the precision of first-party data. The introduction of Amazon's Search Query Performance (SQP) report changed this dynamic entirely, offering a direct view into consumer behavior. This report provides brand owners with unfiltered […]

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Building a Full-Funnel Amazon Advertising Strategy

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For seasoned Amazon brand owners, the advertising game has evolved. Relying only on Sponsored Products is no longer a winning strategy. With rising CPCs and intensified competition, a bottom-funnel-only approach isn't sustainable for growth. It captures existing demand but fails to create new customers, leading to stalled progress. The necessary evolution is a full-funnel Amazon

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Winning Amazon Prime Day PPC Strategies

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Success during Amazon Prime Day is determined by the preparation completed weeks, not days, before the event. An effective Amazon Prime Day PPC strategy requires optimized listings, precise inventory planning, and clear advertising objectives. Winning isn't about outspending competitors; it's about superior planning. The massive traffic during Prime Day places a significant spotlight on your

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Branded vs Non-Branded Keyword Strategies in Amazon PPC

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The fundamental split between branded and non-branded keywords in Amazon advertising is a direct reflection of shopper intent. Mastering this distinction allows for precise control over ad spend and campaign outcomes. Misunderstanding it leads to inefficient budget allocation and missed growth opportunities. Branded keywords, such as ‘Nike running shoes,’ capture demand from shoppers already familiar

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The Role of a Freight Forwarder in Amazon FBA Logistics

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A freight forwarder is the critical link between your manufacturing facility and an Amazon fulfillment center. They coordinate the complex process of international shipping, ensuring your products arrive on schedule and without unexpected fees. Selecting the right freight forwarder directly impacts your inventory health, profitability, and customer satisfaction. For established Amazon brand owners, integrating a

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What Is an Amazon Storefront and How to Build One

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An Amazon Storefront, officially known as a Brand Store, functions as a brand’s dedicated digital headquarters within the Amazon marketplace. It is a curated, multi-page shopping experience where a brand has complete control over the environment, free from competitor advertisements. This allows brands to showcase their entire product catalog, communicate their brand story, and guide

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Improve Your Amazon Growth with Customer Lifetime Value in 2026

Advertising & PPC /

If your Amazon strategy is solely focused on acquiring new customers, you're fighting an expensive, uphill battle. Advertising costs are constantly rising, and the brands that achieve sustainable growth have mastered long-term profitability, not just temporary sales spikes. Customer lifetime value (CLV) is the most critical metric for this endeavor. It distinguishes brands that are

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