Advertising & PPC

Amazon Sponsored Products are a cornerstone of Amazon’s advertising ecosystem, offering sellers a powerful way to enhance product visibility and sales. These sponsored product ads are a type of paid advertising service that allows sellers to promote their items within Amazon’s vast marketplace. When a customer searches for a product, these ads appear in relevant […]

What is Amazon PPC Amazon PPC (Pay-Per-Click) stands as a pivotal component for sellers aiming to thrive on the Amazon platform. This powerful advertising model is not just a tool; it’s a gateway to heightened visibility and enhanced sales opportunities in the vast Amazon marketplace. At its core, Amazon PPC campaign structure is about structuring