Amazon’s advertising platform (Sponsored Products and Sponsored Brands) lets you target customer search queries using keyword match types. A keyword is what you bid on in a manual campaign, and the match type determines how closely a shopper’s search term must match that keyword. The three main Amazon match types are Broad, Phrase, and Exact. […]
Match Types In Amazon Advertising : Exact vs Broad vs Phrase Read More »
In Sponsored Products campaigns, ads can appear in three main locations: Top-of-Search (first page of search results, usually the first row), Rest-of-Search (other positions on search results pages), and Product Detail Pages (on individual product pages). Each placement has unique visibility and performance characteristics. Understanding and controlling these placements allows sellers to use right bidding
Amazon classifies many product niches as “restricted” (gated) or “prohibited.” Restricted categories require Amazon’s explicit approval before you can list items; prohibited items you can never sell. In practice, ungating means obtaining permission to sell in a restricted category or brand by proving compliance and authenticity. Amazon gates categories and brands to protect customers and
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Managing Amazon FBA inventory is a delicate balance. If you overstock, you’ll face mounting storage fees that hurt your profits, especially with Amazon’s 2024 updates to aged inventory surcharges. If you understock, you risk a sales halt, which can damage your Best Seller Rank (BSR) and organic search visibility. A Jungle Scout report found that
Top 12 Best Amazon Inventory Management Software For 2026 Read More »
Amazon’s FBA system processes millions of items daily, and mistakes happen. Inventory gets lost, damaged during transit, or mishandled in warehouses. Customer return errors, overcharged fees, and other discrepancies are surprisingly common, chipping away at your profits. For most sellers, these small losses add up to an estimated 1-3% of their annual revenue, a significant
Amazon Marketing Cloud (AMC) is a cloud-based data that lets advertisers analyze detailed shopping and ad interactions across Amazon. AMC ingests pseudonymized signals from Amazon’s trillion+ shopping, browsing, and streaming data and advertisers’ own inputs and lets you query them with SQL to uncover insights and build custom audience segments. Launched in 2019, AMC has evolved
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Amazon PPC is the most effective mechanism for generating initial sales velocity on Amazon. No other lever delivers traffic with the same speed or level of control. Pricing, reviews, content, and inventory only start to matter after traffic is acquired, and Amazon PPC is the system that captures this traffic and converts it into sales.
Amazon sellers face intense competition, so retaining existing customers is important for repeat sales. Customer retention, the ability to keep buyers coming back means building loyalty that leads to repeat purchases. In practice, loyal Amazon customers will repeatedly choose your brand and products over others. Focusing on retention is usually more cost-effective than constantly acquiring
Amazon Customer Retention Strategies for Repeat Sales (Updated 2026) Read More »
Amazon PPC dayparting (also called ad scheduling) is the practice of running or adjusting your ads at specific times of day or days of week to maximize performance. By focusing spend when shoppers are most likely to convert, you can boost sales while cutting wasted budget on low-traffic hours. In late 2023 Amazon Ads officially
Amazon PPC Dayparting: Optimizing Ad Schedules with Hourly Data Read More »
Winning the Amazon ad auction starts with choosing the right bidding strategy and understanding how bids interact with ad placements. Every Sponsored Products campaign on Amazon lets you pick from Dynamic Bids (Down Only), Dynamic Bids (Up and Down), or Fixed Bids, and also apply placement modifiers. Each strategy affects how Amazon enters the real-time
Bidding Strategies In Amazon Advertising: A Complete Guide 2026 Read More »
