Amazon ACoS stands for Advertising Cost of Sales. It’s the percentage of ad spend compared to the sales your ads generate. In simple terms, it shows how much you spend to make each dollar in sales. A lower ACoS means more profit, while a higher ACoS means you’re spending more than you should on ads. […]
Amazon ACoS and TACOS Explained: What They Reveal About Your Sales Read More »
When you’re running Amazon PPC campaigns, you’ll see ACoS and ROAS everywhere. ACoS (Advertising Cost of Sale) tells you how much of your revenue gets eaten up by ad spend. On the other hand, ROAS (Return on Ad Spend) shows how much revenue you generate for every dollar you spend on ads, highlighting your return. ACoS
ACoS vs ROAS: Which Metric Should Amazon Sellers Really Track? Read More »
Amazon advertising costs have climbed sharply over the last few years. Studies show that average CPCs rose by more than 11% year-over-year, and in 2025, most sellers pay around $0.80–$1.20 per click for Sponsored Products and up to $2.50 for Sponsored Brands. With competition growing, the old “set it and forget it” approach no longer
Amazon Ads Management: The 5-Stage Profit Framework Read More »
Amazon PPC (Pay-Per-Click) is Amazon’s advertising system, and it works exactly like it sounds: you only pay when a shopper clicks on your ad. Think of it as renting a premium, eye-level shelf in the world’s biggest online store. Instead of waiting for customers to find your product on their own, you’re placing it directly
What is Amazon Ranking Algorithm? When sellers talk about Amazon ranking algorithm, you often hear terms like Amazon A9 algorithm or the newer Amazon A10 algorithm. These are Amazon’s internal search engines, the systems that decide which products appear on page one and which get buried. Understanding these algorithms directly affects your sales, ad spend,
Amazon Ranking Algorithm: A9 vs A10 Explained (And How to Rank Higher) Read More »
Selling on Amazon is more competitive than ever. Thousands of new products launch every day, and even great products can get buried if the right strategies aren’t in place. The good news? Small, smart changes in how you optimize your listings, run ads, and manage reviews can create a big shift in performance. If you’ve
How to Improve Amazon Sales [20+ Proven Strategies] Read More »
If you’re a serious private label seller on Amazon, Brand Registry isn’t just a “nice-to-have.” It’s everything. It’s the difference between renting a booth at a flea market and owning the entire building. Without it, you’re just a seller hoping for the best; with it, you gain real protection, powerful tools, and total control over
What Are the Real Benefits of Amazon Brand Registry in 2025? Read More »
Amazon Sponsored Products are a cornerstone of Amazon’s advertising ecosystem, offering sellers a powerful way to enhance product visibility and sales. These sponsored product ads are a type of paid advertising service that allows sellers to promote their items within Amazon’s vast marketplace. When a customer searches for a product, these ads appear in relevant
Amazon Sponsored Products Ads (2024): Everything You Need to Know About Read More »
What is Amazon PPC Amazon PPC (Pay-Per-Click) stands as a pivotal component for sellers aiming to thrive on the Amazon platform. This powerful advertising model is not just a tool; it’s a gateway to heightened visibility and enhanced sales opportunities in the vast Amazon marketplace. At its core, Amazon PPC campaign structure is about structuring
Amazon PPC Campaign Structure (2024): A Comprehensive Guide Read More »
Why Amazon PPC Audit? For Amazon advertising to deliver its utmost potential, a well-thought-out and strategic approach is vital. The critical nature of this cannot be overstated. For Amazon sellers and brands aiming for success on the platform, it goes beyond merely running ad campaigns. It necessitates a thorough understanding and ongoing optimization of Amazon PPC. This
Amazon PPC Audit: 10 Key Elements for Maximum Advertising Performance Read More »
