For years, brands pumping money into off-Amazon marketing, like Google Ads, social media campaigns, or email blasts, were flying blind. You could see clicks and engagement on those platforms, but once a shopper jumped over to Amazon, the trail went cold. You were left guessing which campaigns actually drove sales and which were just burning […]
How Amazon Attribution Connects Off-Amazon Ads to Sales Read More »
Selling on Amazon today means using its advertising platform. It’s a fundamental part of the business. Amazon provides a full suite of different ad types, each designed to connect with shoppers at different stages of their buying journey, from initial discovery to the final click on “Add to Cart.” Understanding these tools is critical. Amazon’s
Types of Amazon Ads: The Complete Beginner’s Guide Read More »
The Amazon Search Term Report is the single most important document for optimizing your PPC campaigns. It reveals the exact words shoppers type into the search bar before clicking on your ad. Most sellers confuse keywords with search terms, but they are not the same. You bid on Keywords (what you tell Amazon you want), but you
Amazon Search Term Report Analysis That Lowers ACOS Read More »
To figure out your profit margin, you subtract your total costs from total revenue, divide that number by the revenue, and multiply by 100 to get a percentage. This simple formula is the foundation for understanding your business’s financial health. It shows you exactly how much of each dollar in sales you actually get to
How to Calculate Profit Margins for Your Ecommerce Business Read More »
An effective Amazon advertising campaigns are built on a system. To achieve a low ACOS, you need to operate with a clear, repeatable process. A disciplined schedule is what separates sellers who burn cash from those who build profitable brands. You’ll make decisions based on data, not gut feelings. This systematic approach is the biggest
How to Optimize Amazon Advertising Campaigns for Low ACOS & Max Profit Read More »
Sponsored Products and Sponsored Brands great for catching shoppers in the search results. But what about customers who click, browse, and then leave? That’s where Amazon Sponsored Display comes in. Think of it as your brand’s follow-up team, reaching shoppers both on and off Amazon to keep your products top-of-mind. These ads are less about
Amazon inventory management is the process of tracking stock, forecasting customer demand, and fulfilling orders. The objective is simple: have the right amount of product available when customers want to buy, without overspending on stock that doesn't sell. Getting this balance right is what separates sellers who struggle from those who build a profitable business.
Amazon Inventory Management: A Practical Guide to Forecasting and Profit Read More »
Managing Amazon PPC campaigns without specialized software is like trying to navigate a dense jungle with a pocket compass. You might move forward, but you're likely missing the most efficient path and wasting valuable resources. As advertising costs continue to rise, relying solely on the native tools in Seller Central leaves your brand vulnerable to
Amazon search results you see are personalized based on your location and browsing history, which means they don't reflect what a typical shopper sees. This inconsistent data leads to poor decisions on PPC ad spend and listing optimization, ultimately costing you sales. You can't measure the impact of your marketing if you don't have a
When browsing Amazon, if you notice videos playing within the search results or large banner/video below the search bar, these are Sponsored Brands ads, designed to showcase products to shoppers. These ads are completely different from Sponsored Products, which are more like placing a single product at eye-level within search results or product pages. What
Amazon Sponsored Brands Ads Explained (Updated 2025) Read More »
