Advertising & PPC

Amazon ACOS

Amazon ACoS and TACOS Explained: What They Reveal About Your Sales

Amazon ACoS stands for Advertising Cost of Sales. It’s the percentage of ad spend compared to the sales your ads generate. In simple terms, it shows how much you spend to make each dollar in sales. A lower ACoS means more profit, while a higher ACoS means you’re spending more than you should on ads. […]

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ACOS vs ROAS

ACoS vs ROAS: Which Metric Should Amazon Sellers Really Track?

When you’re running Amazon PPC campaigns, you’ll see ACoS and ROAS everywhere. ACoS (Advertising Cost of Sale) tells you how much of your revenue gets eaten up by ad spend. On the other hand, ROAS (Return on Ad Spend) shows how much revenue you generate for every dollar you spend on ads, highlighting your return. ACoS

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Amazon ads management

Amazon Ads Management: The 5-Stage Profit Framework

Amazon advertising costs have climbed sharply over the last few years. Studies show that average CPCs rose by more than 11% year-over-year, and in 2025, most sellers pay around $0.80–$1.20 per click for Sponsored Products and up to $2.50 for Sponsored Brands. With competition growing, the old “set it and forget it” approach no longer

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Amazon Ranking Algorithm

Amazon Ranking Algorithm: A9 vs A10 Explained (And How to Rank Higher)

What is Amazon Ranking Algorithm? When sellers talk about Amazon ranking algorithm, you often hear terms like Amazon A9 algorithm or the newer Amazon A10 algorithm. These are Amazon’s internal search engines, the systems that decide which products appear on page one and which get buried. Understanding these algorithms directly affects your sales, ad spend,

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What Are the Real Benefits of Amazon Brand Registry in 2025?

If you’re a serious private label seller on Amazon, Brand Registry isn’t just a “nice-to-have.” It’s everything. It’s the difference between renting a booth at a flea market and owning the entire building. Without it, you’re just a seller hoping for the best; with it, you gain real protection, powerful tools, and total control over

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Amazon Sponsored Products Ads

Amazon Sponsored Products Ads (2024): Everything You Need to Know About

Amazon Sponsored Products are a cornerstone of Amazon’s advertising ecosystem, offering sellers a powerful way to enhance product visibility and sales. These sponsored product ads are a type of paid advertising service that allows sellers to promote their items within Amazon’s vast marketplace. When a customer searches for a product, these ads appear in relevant

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Amazon PPC Campaign Structure

Amazon PPC Campaign Structure (2024): A Comprehensive Guide

What is Amazon PPC Amazon PPC (Pay-Per-Click) stands as a pivotal component for sellers aiming to thrive on the Amazon platform. This powerful advertising model is not just a tool; it’s a gateway to heightened visibility and enhanced sales opportunities in the vast Amazon marketplace. At its core, Amazon PPC campaign structure is about structuring

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Amazon PPC Audit

Amazon PPC Audit: 10 Key Elements for Maximum Advertising Performance

Why Amazon PPC Audit? For Amazon advertising to deliver its utmost potential, a well-thought-out and strategic approach is vital. The critical nature of this cannot be overstated. For Amazon sellers and brands aiming for success on the platform, it goes beyond merely running ad campaigns. It necessitates a thorough understanding and ongoing optimization of Amazon PPC. This

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