$6.5 million. One year. One account. 15.4% net profit. 24% year-on-year growth.
A full-account management engagement for a Tools and Home Improvement brand on Amazon USA. We took over every operational layer simultaneously FBA cost optimization, listing overhaul, PPC architecture, and Save and Subscribe implementation and held them all in alignment for 12 months while the account scaled to $6.5M in annual revenue.
Full management.
Every layer covered.
This was not a PPC-only or SEO-only engagement. We took ownership of the entire account across all operational layers from day one because in a Tools and Home Improvement account generating hundreds of thousands of orders per year, a weakness in any single area compounds quickly into margin erosion and growth ceilings.
FBA fees were eating into profitability without regular review. Listings had not been A/B tested systematically. The PPC structure was not organized around defensive positioning or brand protection. Product variations were missing, leaving adjacent demand segments uncaptured. The account had genuine revenue potential that required coordinated, simultaneous optimization across every function to unlock.
Four workstreams.
Running simultaneously.
We did not treat this as separate tasks FBA, listings, PPC, and operations were optimized together as one connected system. Changes in one area were designed to reinforce the others from day one.
Three campaign types.
One coordinated system.
Each campaign type had a specific, defined role in the advertising funnel. SP drove direct conversion. SD maximized visibility and category presence. SB built brand awareness and suppressed competitors. They ran simultaneously and reinforced each other.
Targeted primary keywords buyers use at the point of decision, long-tail terms with high purchase intent, and direct competitor ASINs to intercept their traffic. The primary revenue driver in the campaign architecture optimized daily for ACoS efficiency and conversion data.
Focused on high-converting categories within the Tools and Home Improvement space to appear at the top of search results with maximum frequency. Included remarketing audiences targeting shoppers who had viewed relevant ASINs but not purchased, re-engaging high-intent buyers throughout their decision window.
Targeted competitor brand keywords and category conquest terms to increase brand reach and intercept buyers browsing alternatives. Defensive Sponsored Brand campaigns ensured the brand appeared prominently when competitors attempted to run conquest campaigns against our own branded keywords.
Four numbers that
tell the full story.
Verified outcomes from 12 months of coordinated full account management. Every number measured against the documented baseline at the start of the engagement.
This engagement demonstrates what full account management not just ads management, not just listing optimization actually produces when every operational layer is held in alignment simultaneously. FBA cost control protected margin. Listing A/B testing improved conversion at scale. Defensive PPC protected revenue from competitor conquest. Save and Subscribe built recurring revenue. The result was not just revenue growth but sustainable, profitable, compounding growth that held net profit at 15.4% across 233,806 order items in a single year.
Ready to see what
your account can generate?
Book a free 30-minute discovery call. We will audit every layer of your account PPC, listings, FBA costs, and operations and show you exactly where growth is being left on the table. No obligation. No pitch. Just an honest assessment.