Amazon
Marketplace
Policy News
Every critical fee change, advertising update, compliance mandate, and platform shift in one place – tracked, curated, and translated into clear seller action steps by EcomBrainly.
Amazon Fees
Amazon Australia FBA and MCF Fee Cuts Effective June 10, 2026
Amazon officially announced new FBA and Multi-Channel Fulfillment (MCF) fee reductions starting June 10, 2026, for sellers in the Australian marketplace. This fee decrease mainly impacts FBA sellers, MCF users, and brands shipping multi-unit orders. The change introduces more competitive pricing structures for multi-unit bulk shipments, helping to lower fulfillment expenses and scale operations across external sales channels.
If you sell in the Australian marketplace, re-model your FBA and MCF unit economics using the new June 10 fee schedule. Bulk and multi-unit shipments benefit most — update your pricing and profitability analysis to capture the full impact of the reduction.
Low-Inventory-Level Fee Calculates Supply at SKU-Level Rather Than ASIN-Level
Amazon now calculates the “historical days of supply” for the low-inventory-level fee at the seller-FNSKU level instead of the parent-ASIN level. This ensures that only individual child SKUs running below a 28-day supply incur the fee, while your healthy, faster-moving variations remain exempt.
Review your Inventory Ledger and Low-Inventory-Level Fee reports in Seller Central. Focus your restock planning specifically on individual slow-moving child SKUs that are running low, rather than parenting structures, to optimize your days of supply and minimize fee exposure.
Inbound Defect Fee Penalties Actively Enforced for FBA Shipping Errors
Amazon is actively enforcing a penalty fee of up to $0.60 per unit for FBA shipping defects. If your inbound shipments have errors-such as unlabeled boxes, missing items, or incorrect product quantities-these fees are applied directly to the shipment, making strict pre-shipment auditing critical.
Implement a rigorous pre-shipment audit process at your warehouse or 3PL. Ensure all boxes are properly labeled, quantities match the shipping plan exactly, and packing slips are complete. Treat inbound defect warnings as critical operational alerts to prevent costly chargebacks.
Planned SP-API Developer Fees and Subscriptions Cancelled After Community Pushback
Following heavy pushback from the seller and developer communities, Amazon cancelled its planned usage-based SP-API developer fees and the $1,400 annual subscription fee. Because these fees were withdrawn, third-party software tools, pricing bots, and custom automated inventory programs will not face these overhead costs.
No immediate developer action is required. For sellers using custom in-house software or third-party tools, verify with your software vendors that any planned fee increases or surcharges related to SP-API access have been cancelled or rolled back.
FBA Item Parcel Dimensions Certification Policy Launched in UK and Europe
For products listed in UK, France, Italy, and Spain stores, Amazon now lets eligible sellers submit “certified dimensions” to determine their FBA fees. Amazon will use these verified dimensions instead of automated laser scanner measurements (Cubiscans), protecting sellers from automated size-tier overcharging errors.
Eligible EU sellers should immediately prepare and submit certified package dimensions for their top-selling ASINs. Compare the automated Cubiscan measurements in your Fee Preview with your physical packaging records to ensure you are not being overcharged due to laser scanner errors.
Fuel Surcharge Extended to MCF & Buy with Prime Orders in the U.S.
Following the standard FBA fuel surcharge implementation, a 3.5% fuel and logistics-related surcharge has officially been extended to Multi-Channel Fulfillment (MCF) and Buy with Prime orders in the U.S. This fee is calculated on top of outbound fulfillment costs, reducing your profit margins on off-Amazon sales.
Recalculate your profit margins for off-Amazon sales fulfilled via MCF or Buy with Prime. Model a 3.5% logistics surcharge on your outbound fulfillment costs and adjust your product pricing on Shopify or other channels to maintain your target margins.
Meltable FBA Inventory Disposal Fees Enforced After Seasonal Cut-off
Amazon began classifying remaining meltable FBA inventory as “unfulfillable.” Active disposal charges ranging from $0.50 to $1.00 per unit are now being billed to sellers who did not issue removal orders prior to the seasonal cut-off.
Immediately audit your inventory in Seller Central to see if any meltable units remain in FBA. Issue removal orders for any units flagged as unfulfillable to avoid recurring disposal fees. Plan future inbound shipments of meltable inventory to arrive well before the annual cutoff.
Amazon Adds 3.5% Fuel and Logistics Surcharge to All FBA Fulfillment Fees
Amazon announced on April 2, 2026 that it would apply a 3.5 percent fuel and logistics surcharge on top of existing FBA fulfillment fees starting April 17, 2026. The surcharge covers Fulfillment by Amazon in the U.S. and Canada and Remote Fulfillment with FBA from the U.S. into Canada, Mexico, and Brazil. From May 2, 2026, the same surcharge extends to Buy with Prime and Multi-Channel Fulfillment in both the U.S. and Canada.
Amazon’s statement explains that elevated fuel and logistics costs have driven up operating expenses across the industry. The fee is calculated on existing fulfillment fees, not on the selling price. On average, this works out to approximately $0.17 per unit for standard U.S. FBA orders. The Revenue Calculator, Profit Analytics, and Fee and Economics Preview tools in Seller Central have been updated to reflect the surcharge impact.
Open the Revenue Calculator or Fee and Economics Preview in Seller Central and model the $0.17 average surcharge across your FBA catalog. Any product already operating at thin margins needs immediate review. Set a calendar reminder for May 2 when the surcharge expands to Buy with Prime and MCF orders.
2026 FBA Fee Increase: Average $0.08 Per Unit, Largest Impact on Products Under $15
U.S. FBA fulfillment fee increases took effect January 15, 2026. The average increase of $0.08 per unit was announced October 15, 2025. For a product at $12.99, the eight-cent increase represents roughly 3 to 4 percent of contribution margin. Note that this baseline increase is now compounded by the April 17 fuel surcharge of 3.5 percent, making 2026 one of the most fee-heavy years for FBA sellers in recent history.
Referral fees were reduced for home products, pet clothing, groceries, and vitamins. European FBA fees in Germany, the UK, France, Italy, and Spain dropped by approximately 0.26 to 0.32 euros per parcel from February 1, 2026, driven by Amazon’s need to remain competitive against Shein and Temu on small-parcel economics.
Re-model unit economics for every ASIN under $15 using both the January fee schedule and the April 17 surcharge together. Use Amazon’s Revenue Calculator updated in Seller Central to see the precise per-unit effect.
Pricing and Promotions
Prime Day Deal Cutoff Requirements Finalized
Following the official confirmation of the June Prime Day dates, Amazon has finalized the deadlines for key promotional submissions. June 9, 2026 was the final cutoff to submit high-exposure deals like Prime-Exclusive Best Deals and Lightning Deals. Sellers who missed this deadline can still set up Prime-Exclusive Price Discounts up to 12 hours before the shopping event concludes, and standard Coupons remain available to configure throughout the event to capture late-stage traffic.
If you missed the June 9 deal cutoff, pivot to Prime-Exclusive Price Discounts (configurable up to 12 hours before the event ends) and stack Coupons during the event to capture late-stage Prime Day traffic.
Prime Day 2026 Preparation Deadlines Shifted Forward to Late May
With Prime Day shifted forward to June in 2026, promotional and inventory cut-off deadlines fall right at the end of May.
- May 26, 2026: The last day to schedule Prime-Exclusive Best Deals and Lightning Deals in Seller Central.
- May 27, 2026: The final warehouse arrival deadline for FBA shipments using AWD (Amazon Warehousing and Distribution) or “minimal shipment splits.”
Coordinate immediately with your manufacturers and 3PL partners to ensure that all Prime Day inventory leaves warehouses by mid-May to hit the May 27 FBA arrival cutoff. Submit all Lightning Deals and Best Deals before the May 26 deadline.
Typical Price Was Price Calculation Changes Lower Discount Badge Eligibility
Amazon has changed how it calculates the “Typical Price” (the crossed-out strike-through price shown to customers to display a discount). If you run discounts for more than half of the days in a 90-day period (over 45 days), Amazon will include those discounted sales in your baseline price. This lowers your “Typical Price” and can prevent your discount badges or coupons from displaying.
Carefully monitor the percentage of days your ASINs are offered under promotional discounts. Limit continuous coupons or discount runs to under 45 days in any 90-day window to preserve your baseline “Typical Price.”
List Price Verification Rules Actively Enforced for Strike-Through Displays
To display a Manufacturer’s Suggested Retail Price (MSRP) as a strike-through on a listing, sellers must verify it. The price is only approved if the product has recently been offered at that price by another major retailer, or if customers have actually bought it at that price on Amazon. Unverified list prices will lose their strike-through formatting, which can drop conversion rates.
Review all listings currently featuring a strike-through MSRP. Ensure you can provide verification showing that the list price represents a genuine offering price, preventing automatic suppression of your discount formatting.
Prime Day 2026 Deal and Shipment Deadlines Are Live: Key Dates Every Seller Must Act On Now
Amazon published the official Prime Day 2026 seller preparation calendar on April 21, 2026. Early deal submission bonus ends April 30: Sellers who schedule a Best Deal or Lightning Deal on or before April 30, 2026 receive $50 off the upfront deal fee per deal submitted.
Inventory cutoffs for Prime badge eligibility: May 27, 2026 applies to FBA shipments using the “minimal shipment splits” inbound option and to AWD shipments. For “Amazon-optimized shipment splits,” the deadline extends to June 5, 2026.
Submit your Best Deals and Lightning Deals in Seller Central before April 30 to lock in the $50 per deal discount. Choose “Amazon-optimized shipment splits” if you need the June 5 deadline rather than May 27.
Extended Holiday Returns and New High-Return-Rate Fees Introduced
Amazon extended the 2025 holiday return window to January 31, 2026, covering purchases made between November 1 and December 31. Alongside this, Amazon introduced additional per-return fees for products that consistently exceed their category-level return rate thresholds. The policy targets listings with misleading descriptions or image sets that drive “not as described” returns.
Review Return Insights weekly and flag any ASIN approaching 80 percent of its category return threshold as a red alert. Adding 10 or more lifestyle images and a short product video reduces “not as described” returns measurably.
Amazon Strikethrough Pricing Eligibility Rules Tightened: Reference Price Must Be Verifiable
Amazon updated the rules governing strikethrough and “was/is” pricing displayed on product detail pages. A reference price must now be verifiably derived from a seller’s own prior price history on Amazon within a defined recent period, or from a manufacturer’s list price that is genuinely offered elsewhere. Prices that are artificially inflated before discounting will trigger listing suppression and potential Account Health flags.
Audit every listing that uses a reference price. If the “was” price was not genuinely charged for a meaningful period, remove the reference price until a valid history is established.
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Advertising
Sponsored Ads and Amazon DSP Old Report Decommissioning
Amazon Ads has officially graduated its unified reporting center out of beta. Along with this launch, Amazon is retiring the legacy reporting dashboards for Sponsored Ads and the Amazon DSP on a strict timeline that concludes on December 31, 2026. A manual migration tool became active on June 8, 2026, enabling advertisers to easily transition their saved templates and scheduled reports to the new reporting page. It is critical to migrate these reports promptly, as any saved data remaining on the old dashboard after the end-of-year deadline will be permanently deleted.
Use the migration tool (live since June 8) to move all saved templates and scheduled reports to the new unified reporting center before December 31, 2026. Any data left on the legacy dashboards after that date will be permanently deleted.
Sponsored Products Cost-Per-Click Hits Record Highs
Industry benchmarks show that average Cost-Per-Click rates for Amazon Sponsored Products reached new highs in early June. This spike in ad costs is attributed to several coinciding factors. First, the expanding rollout of Rufus and semantic search AI is funneling shopper attention into fewer, highly tailored top-of-search placements. Second, a recent update to the Sponsored Products dynamic bidding model changed how bid adjustments scale in live auctions, occasionally driving up CPCs for unoptimized campaigns. Finally, the accelerated timeline for Prime Day has intensified auction competition as brands aggressively raise daily budgets to secure early visibility.
Audit your dynamic bidding settings and tighten targeting toward high-converting, top-of-search placements. Re-optimize underperforming campaigns before Prime Day and cap daily budgets carefully to avoid overpaying in the inflated auction environment.
Sponsored Ads Billing Transitioning Automatically to Seller Central Balances
Amazon issued notices that on August 1, 2026, Sponsored Ads billing will default to automated deduction from your Seller Central balance instead of credit cards. Sellers who prefer to keep their standard monthly invoice billing (which features 30-day payment terms) must manually configure this setting in their advertising portal prior to the August deadline.
Review your advertising payment settings in the Ads Console. If you use specialized credit cards to accumulate rewards points or require monthly invoice financing cycles, manually opt-out of balance deductions before the August 1 deadline.
Third-Party PPC and Organic Integration API Connects Ads to Inventory Metrics
Third-party advertising platforms launched new API rules that connect PPC data with organic listing metrics. Sellers can write automated rules to manage bids based on real-time business conditions, such as automatically lowering bids if organic Buy Box share drops below 85%, or pausing campaigns if inventory levels fall below a 14-day supply.
Evaluate your third-party PPC management software capabilities. Configure automated rules that tie campaign bids directly to live inventory days of supply and organic Buy Box tracking, preventing wasted ad spend on low-stock variations.
Sponsored Products and Sponsored Brands Prompts Move to General Availability
Amazon’s AI-powered Prompts feature for Sponsored Products and Sponsored Brands campaigns moved from open beta to general availability in the U.S. on March 25, 2026, with charging now part of standard CPC billing. All Sponsored Products and Sponsored Brands campaigns are automatically enrolled without any additional setup.
Check the Prompts tab inside your active campaigns after March 25. Auto-generated prompts pull directly from your listing copy, so weak or vague listing content produces weak prompts. Review and pause any that do not accurately represent the product.
Sponsored Brands Collections Now Live: Automatic AI Mode and Manual Mode Side by Side
The Sponsored Brands Collections format completed its rollout in mid-March 2026 with two distinct creation options. Automatic mode: Amazon’s AI selects products from your catalog based on your keyword targets. Manual mode: You choose which products appear. A minimum of 3 ASINs and maximum of 10 applies to both modes.
The most critical structural note: you cannot change the collection type after an ad group is created. This is a permanent decision per ad group.
Test Automatic mode for your broadest keyword targets and Manual for hero product clusters where control matters. Since collection type is permanent per ad group, set up separate ad groups for each approach rather than locking in full budget to one mode before performance data exists.
Brand Stores Management API Reaches General Availability: Programmatic Storefront Control
Amazon’s Brand Stores management API moved from beta to general availability in February 2026, giving all Brand Store owners the ability to programmatically manage their Amazon storefronts at scale for the first time. The API allows brands to retrieve and update product content and submit store updates for moderation programmatically.
Connect to the Brand Stores API via the Amazon Ads API developer documentation. At minimum, use the section-level metrics from January 16 to identify which storefront sections drive clicks and which are ignored.
“All Tools” Tab Added to Amazon Ads Console
Amazon added an “All Tools” tab inside the Amazon Ads console that displays every available advertising tool in a single view. Before this, features including Amazon Marketing Cloud, Brand Metrics, Data Manager, DSP reports, Attribution, and Creative Studio were scattered across menus. The consolidated tab reduces friction in tool discovery and increases adoption of underused capabilities.
Beta: Auto-Optimizing ROAS Bidding in Sponsored Products
Amazon launched a beta option in rule-based bidding for Sponsored Products called “Automatically optimizing ROAS within the campaign budget.” The feature lets Amazon adjust bids throughout the day to maximize ROAS while spending the full daily budget, without requiring a specific ROAS target or floor bid.
Optimized Targeting for Sponsored Display Conversion Campaigns
Amazon launched Optimized Targeting for Sponsored Display campaigns focused on conversion goals. The feature uses Amazon’s first-party signals to automatically expand targeting beyond manually selected audiences to reach additional shoppers predicted to convert based on behavioral patterns similar to recent buyers.
Sponsored Products Inside Alexa Plus on Echo Show
Amazon integrated Sponsored Products placements into Alexa Plus conversational shopping on Echo Show devices in the U.S. Shoppers asking Alexa product questions now encounter paid ads within the conversational interface, extending PPC reach beyond search results into voice-assisted shopping.
Amazon Ads MCP Server in Open Beta
Amazon launched the Amazon Ads MCP Server in open beta, built on the Model Context Protocol (MCP). The server connects AI agents to Amazon Ads API functionality and acts as a translation layer, turning complex advertising operations into simple natural language instructions.
Sponsored Brands Product Collections Switch to AI Format: 3 to 10 Products, No Custom Creative
Amazon began rolling out the new AI-powered Sponsored Brands Product Collections format to all U.S. advertisers from January 28, 2026. Custom headlines, lifestyle images, and branded creative assets have been removed from the format. Amazon now dynamically surfaces key product details and visuals directly from your product listings. The format requires a minimum of 3 ASINs per ad and supports up to 10.
Audit all active Sponsored Brands Product Collections campaigns. Any campaign with one or two ASINs is locked out of new ad groups. Decide whether to restructure to meet the 3-ASIN minimum, change budget to other formats, or maintain the existing campaign while building a new compliant structure in parallel.
Section-Level Brand Store Engagement Metrics Launch in Beta
Amazon launched section-level performance metrics for Brand Stores in beta, providing granular engagement data for every individual component of a storefront: renders, viewable impressions, clicks, and click-through rate per section. Previously, Brand Store analytics reported at the page level only.
View-Based Attribution Overhauled: Shopping-Signal Enhanced Model Compresses Conversion Credit
Amazon implemented a shopping-signal enhanced last-touch attribution methodology for all view-based campaign measurement from January 1, 2026. Amazon introduced dual reporting through a “standard” metric family using the new methodology and an “all views” metric family preserving the historical 14-day window for comparison.
Compare standard and all-views metrics in Sponsored Display and Sponsored Brands vCPM reports. Do not reduce upper-funnel budgets based on lower standard ROAS alone. Use the AMC Conversion Path Report to confirm whether these campaigns are contributing assisted conversions before making spend decisions.
Dynamic Budget Rules: Amazon Can Overspend Daily Campaign Budgets by Up to 25 Percent
Amazon’s advertising platform now operates on a predictive budget model that allows the algorithm to exceed a campaign’s declared daily budget by up to 25 percent when it identifies high purchase intent among shoppers. The platform can also redistribute funds across campaigns within the same portfolio based on real-time performance signals.
Set portfolio-level budget caps in addition to campaign-level daily budgets. A portfolio cap creates a hard cap the dynamic algorithm cannot breach. Review actual spend against budgeted spend weekly for any account where overspend would affect cash flow or total ACoS targets.
Listings & Catalog
Product Title Limit Shrinking to 75 Characters and Item Highlights Launch
Amazon is implementing a major change to product listings by restricting product titles to 75 characters or less, including spaces, in almost all categories except media. This change is designed to optimize the shopping experience on mobile devices where longer titles are often truncated or appear cluttered. To compensate for the shorter titles, Amazon is rolling out a new searchable and indexable field called Item Highlights. This new field provides an additional 125 characters, allowing sellers to showcase key materials, unique features, and intended use cases. While the total indexable limit for search remains 200 characters, dividing it between the title and Highlights aims to improve mobile display clarity.
Use the Enhance Listings tool now to generate AI-assisted title suggestions and move secondary keywords into the new Item Highlights field. The official rollout begins July 27, 2026, after which titles exceeding 75 characters may face automated shortening recommendations with a 14-day review period.
Premium A+ Content Now Free and Open to All Brand Registry Sellers
Amazon has removed the invite-only restriction for Premium A+ Content, making the program free and available directly in the A+ Content Manager for all eligible professional sellers enrolled in Brand Registry. This layout unlocks highly interactive catalog modules, such as full-width video integration, interactive image carousels, clickable hotspot modules, and premium comparative tables.
To automatically qualify for Premium A+ access, sellers must have an active Brand Story module published on all owned listings and have at least five standard A+ Content project submissions approved within the last twelve months.
Check your A+ Content Manager now. If you meet the eligibility criteria (active Brand Story + 5 approved A+ projects in 12 months), Premium A+ is immediately accessible at no cost. Prioritize upgrading your top-revenue ASINs with full-width video modules and interactive comparison charts to maximize conversion lift.
Listing Attribute and Enumeration Value Updates Take Effect Across Multiple Product Types
Amazon’s update to the attribute usage and enumeration values across numerous product types officially went into effect on May 25, 2026. This structural cleanup eliminates redundant listing attributes in Seller Central and optimizes product filters to help buyers discover relevant products more easily.
Review your flat file templates and existing listing attributes for any product types flagged in Amazon’s May 25 update. Update enumeration values to the new accepted options to avoid listing suppression and ensure your products appear in correctly filtered search results.
Amazon Custom Terms Updated with Strict Customer Data Privacy Rules
Amazon updated its Customization Program Terms. Sellers using “Amazon Custom” to offer personalized or print-on-demand items are legally prohibited from saving or archiving customer-uploaded files once the order is fulfilled. Sellers are also held solely liable for any copyright or trademark infringements within custom buyer uploads.
Update your internal databases and custom print-on-demand fulfillment systems to automatically delete buyer-uploaded image assets immediately upon order fulfillment. Audit your catalog to ensure you have strict automated filtering in place to catch potential trademark infringements in user uploads.
Anti-Bot Purge on Amazon Vine and Systematic Variation Review Splits Enforced
Amazon initiated a purge of Amazon Vine reviewer accounts that use automated browser extensions to claim high-value products. Additionally, Amazon is systematically splitting star ratings and reviews on product variations that are not functionally identical, meaning child ASINs with different flavors, scents, or styles will no longer share an aggregated review score.
Ensure that all product variations in your catalog are functionally similar. If you have been aggregating reviews by parent-child variations of functionally separate items, prepare for these ratings to split, and focus PPC budgets on individual top-rated variations.
ASIN Creation Policy Crackdown Targets Generic Listings and Variation Stuffing
Amazon has scaled up automated catalog scanning to target “variation-stuffing” and branded products improperly listed under “Generic.” Offending listings are being suppressed, and sellers are receiving 30-day warnings to correct the catalog violations or face account deactivation.
Immediately audit your variation structures and check for any branded products currently categorized as generic. Move any genuine branded inventory to matching registered brand names, and split any unrelated product listings from parent ASIN structures before automated suppressions hit.
AI-Driven Product Image Suppressions for Non-Compliant Main Listing Visuals
Amazon’s automated catalog systems have increased the rate of active suppressions for listings with non-compliant main images. Main product images must feature a pure white background (RGB 255, 255, 255) and cannot contain multiple product views, packaging boxes, or promotional text overlay badges.
Audit your main product images for compliance. Replace any images that feature packaging overlays, badges, shadows, or gray/imperfect backgrounds with high-resolution, pure white background (RGB 255, 255, 255) studio photography to avoid automatic suppression.
Amazon Restricts AI-Generated Images in Main Slot: Authenticity Labels Now Required
Amazon updated its image policy to require sellers disclosing when a main product image has been created or enhanced using AI generation tools. Images that appear digitally manipulated to an extent that alters the product’s real-world appearance must carry an authenticity disclosure label.
Audit your main product images. If any were generated or significantly altered by AI tools, either use authentic photography or add the required disclosure in the image metadata submitted via the flat file.
Amazon Introduces A+ Content Scheduling: Seasonal Variants Published and Unpublished Automatically
Amazon launched A+ Content Scheduling, allowing brand owners to pre-publish seasonal or event-specific A+ Content modules that automatically go live and expire on designated dates. Up to five scheduled versions can be queued per ASIN at any time. This is available for Standard A+ and Premium A+ enrolled through Brand Registry.
Build seasonal A+ Content variants in advance for Prime Day, Black Friday, and peak gift seasons. Schedule them to auto-publish before each event to maintain listing quality without manual intervention.
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Logistics & Shipping
Official Prime Day 2026 Dates and Inventory Guidelines
Amazon has officially announced that Prime Day 2026 will take place from June 23 to June 26. This shifts the multi-day shopping event to June for the first time since 2021, a strategic decision designed to avoid overlaps with the FIFA World Cup and the US Independence Day holiday. This compressed timeline requires sellers to quickly finalize their logistics and stock management strategies. To maximize search placement and sales potential during the peak traffic period, Amazon recommends that sellers verify their FBA inventory is fully processed, aiming to maintain at least 28 days of supply for all highly promoted items.
Confirm your FBA inventory is fully received and processed ahead of June 23, targeting at least 28 days of supply for every highly promoted ASIN. Finalize replenishment and shipment plans now to secure search placement during the compressed June event window.
Order Performance Handling Time Accuracy Requirement — Enforcement Starts June 29, 2026
Starting June 29, 2026, Amazon is implementing a new order management policy requiring merchant-fulfilled (FBM) sellers to set accurate handling times for their seller-fulfilled SKUs. Your handling time is considered accurate when your actual shipping speed consistently matches your configured handling time for each SKU in Seller Central. Under this policy, you must ship on time and maintain a late shipment rate below 4%.
Amazon will monitor your SKUs over a rolling 30-day period; if you consistently ship faster by at least one day, the SKU will be flagged as non-compliant. If you do not adjust your manual handling times within 30 days of a warning notification, Amazon will automatically set Automated Handling Time (AHT) on your behalf for the next 180 days and lock you out from changing it. Custom, Handmade, and Heavy & Bulky less-than-truckload shipments are exempt.
Audit your current handling times in Seller Central against your actual shipping performance data. If you are consistently shipping faster than your stated handling time, update your SKU-level handling times immediately to prevent Amazon from locking you into Automated Handling Time for 180 days.
Seller Fulfilled Prime Delivery Speed Requirements Raised — Enforcement July 6, 2026
Amazon officially raised the minimum delivery speed requirements to maintain Seller Fulfilled Prime (SFP) status, with enforcement starting July 6, 2026. For standard-size items, 40% of Prime customer page views must display a 1-day delivery promise, 75% within two days, and 90% within five days.
To ease this transition, Amazon is granting a four-week grace period on the speed calculations and rolling out a new per-ZIP delivery promise tool inside Seller Central to replace default ship-from-ZIP promise calculations.
Run a delivery speed analysis in your SFP dashboard immediately. Use the new per-ZIP delivery promise tool to identify which regions are dragging down your 1-day and 2-day delivery percentages. Consider upgrading carrier contracts or adding regional fulfillment locations before the July 6 enforcement date.
PCP Hazmat Logistics Expands Negotiated Carrier Rates for Dangerous Goods
Amazon opened the Partnered Carrier Program (PCP) to all approved FBA Dangerous Goods (Hazmat) sellers. Merchants can now utilize Amazon’s heavily discounted negotiated carrier rates for both Small Parcel Delivery (SPD) and Less-than-Truckload (LTL) shipments to specialized hazmat warehouses.
If you are an approved Hazmat seller, configure your next inbound shipment using standard Partnered Carrier shipping methods. Verify that your designated destination warehouse supports dangerous goods before processing labels.
Yun Express Buy Shipping Integrated for China to Australia FBM Shipments
FBM sellers shipping directly from China to Australia can now purchase shipping labels directly through Seller Central via Yun Express. This integration helps protect seller metrics by automatically filtering out shipping methods that are unlikely to meet the delivery date promised to the buyer.
Ensure that all FBM shipments dispatched from China use the newly integrated Yun Express Buy Shipping pathway inside Seller Central. This automatically secures tracking validation and protects your seller performance metrics.
FBM Return Photographic Grading and SAFE-T Reimbursement Policy Enforced
If a customer returns a self-fulfilled (FBM) order in a damaged or used condition, you must upload clear photos and apply a specific “condition grade” directly within the “Manage Self-Fulfilled Returns” page. Amazon then calculates the precise partial refund limit based on this systematic grading assessment.
Train your returns processing team to take photos of every damaged FBM return package. Fill out the “condition grade” fields in your Manage Returns portal before issuing partial refunds, securing your eligibility for subsequent SAFE-T reimbursement.
MCF & Buy with Prime SIPP Rollout and Packaging Updates
The “Ships in Product Packaging” (SIPP) program has expanded to Multi-Channel Fulfillment (MCF) and Buy with Prime orders. SIPP-certified items automatically ship without an outer Amazon box. MCF and Buy with Prime orders no longer include a physical packing slip by default unless you manually enable it in your Seller Central settings.
Submit your product packaging design to Amazon for SIPP certification. Once certified, you will qualify for automatic shipping discounts on MCF orders, and your products will ship in their own packaging, reducing material overhead.
Customer Service by Amazon CSBA Expanded to Australian FBM Orders
Amazon Australia expanded CSBA to merchant-fulfilled (FBM) orders. Australian sellers can let Amazon’s customer support teams manage 24/7 post-order customer inquiries and automate local pre-paid returns, helping FBM merchants maintain their Order Defect Rate (ODR).
For FBM sellers operating in the Australian marketplace, evaluate the costs of enrolling in CSBA. If post-order customer inquiries or returns management are scaling up, CSBA offers a programmatic way to delegate 24/7 customer support.
Subscribe & Save Upgrades Dashboard with 90-Day Cohort Churn Tracking
Sellers managing Subscribe & Save products can access updated dashboards that focus on “90-day cohort retention.” This allows brands to track customer churn across replenishment cycles and utilize Brand Tailored Promotions to target at-risk subscribers with discounts right before their scheduled delivery.
Review the new Subscribe & Save retention dashboard weekly. Use Brand Tailored Promotions to target at-risk subscribers who are approaching their standard replenishment window with high customer loyalty discounts to minimize churn.
Amazon Supply Chain Services Launches Globally for Multi-Channel Logistics
Amazon officially launched its integrated “Supply Chain Services” globally. This program opens Amazon’s global shipping, storage, and cross-docking network to outside merchants, allowing you to use Amazon logistics to store and ship orders for off-Amazon sales channels.
Model the shipping and warehousing rates of Amazon Supply Chain Services against standard 3PL networks. For sellers with high off-Amazon multi-channel sales volumes, utilizing Amazon’s global storage and cross-docking network can reduce domestic transit times.
End of Inventory Commingling Practices Demands FNSKU Stickers for Resellers
Amazon ended its inventory commingling practice. Resellers not enrolled in Brand Registry as a Brand Representative are now required to print and apply Amazon barcode stickers (FNSKUs) to all inventory. Brand owners with registered trademarks are exempt and can continue using manufacturer barcodes (UPC/EAN) without stickers.
If you are a reseller, transition your labeling workflow immediately from manufacturer barcodes to FNSKU stickers. Ensure your prep facility is printing and applying barcode labels to all incoming shipments to prevent receiving delays at FBA warehouses.
Commingling Ends: Every Unit Tracked to Its Seller, New Virtual Tracking for Brand Owners
Commingling, the practice of pooling identical products from multiple sellers, ended permanently for all inventory shipped on or after March 31, 2026. Every unit in Amazon’s fulfillment network is now tracked back to its originating seller account. Sellers enrolled in Amazon Brand Registry with the Brand Representative selling role no longer need to apply FNSKU labels to products carrying manufacturer barcodes.
Brand Representatives with UPC or EAN barcodes: update inventory settings in Seller Central to switch to manufacturer barcodes. Resellers: confirm your FNSKU labeling workflow is solid. This deadline has now passed and all new shipments must be compliant.
Amazon Warehousing and Distribution Expands to 12 New Cities Across the US
Amazon’s AWD network expanded to 12 additional cities across the United States in March 2026, bringing total AWD capacity within 500 miles of 92% of the US population. AWD now offers automated replenishment to FBA fulfillment centers with a guaranteed 72-hour transfer window.
If you are selling products with steady velocity and recurring stockout issues, evaluate AWD as an upstream buffer. Compare AWD storage costs plus the 72-hour transfer window against your current FBA reorder lead time.
SAFE-T Claims Window Cut in Half to 30 Days for Merchant-Fulfilled Sellers
For merchant-fulfilled (FBM) sellers, the time window to file a SAFE-T reimbursement claim for problematic or damaged customer returns has been cut in half, shrinking from 60 days to 30 days. If a customer returns a swapped, broken, or empty box, you must file your claim within 30 days of the return delivery date.
Set up a strict daily returns inspection log for all FBM orders. Flag damaged or missing return units immediately, document them with high-resolution photos, and submit your SAFE-T reimbursement claims well within the new 30-day window.
FBM Return Inspection Window Extended to Four Calendar Days
Fulfilled by Merchant sellers now have four calendar days, extended from two business days, to inspect returned items and issue a refund decision. The extra time allows for better documentation, photography of damage evidence, and more careful evaluation before issuing or disputing a refund.
Build a daily returns review workflow. Set alerts for every new FBM return the moment it arrives. Inspect, photograph, and process within 72 hours of receipt to keep a safety buffer before the automatic refund trigger.
Buy with Prime Expands to All Shopify Merchants: No Volume Threshold Required
Amazon removed the volume and integration requirements for Buy with Prime, opening the program to any Shopify merchant in the US with active FBA inventory. Merchants report an average 25% lift in conversion rate on product pages where Buy with Prime is active compared to standard checkout.
Install the Buy with Prime Shopify app if you are running a DTC store. Enable it on your top 20 ASINs first and measure the conversion rate impact before rolling it out site-wide.
Amazon Ends All FBA Prep and Labeling Services: Every Unit Must Arrive Fully Ready
From January 1, 2026, Amazon discontinued all prep and item-labeling services for FBA shipments across the U.S. store. Every unit must arrive fully prepared and correctly labeled before entering the Amazon supply chain. Shipments created after January 1 that arrive unprepared or incorrectly labeled are ineligible for reimbursement.
Audit every ASIN in your catalog for prep requirements. Confirm your current supplier or 3PL can meet Amazon’s prep standards for each product type. If you do not yet have a prep-capable 3PL, this is now an operational requirement, not a cost consideration to defer.
Account Health & Compliance
Amazon BSA Update Banning Account Transfers and Revenue Pledging
Amazon has issued an update to its Business Solutions Agreement containing significant structural changes that will take effect on August 24, 2026. Under the new terms, sellers are strictly prohibited from transferring their account rights or obligations without explicit authorization. Additionally, the update bans the practice of pledging future Amazon sales revenue as collateral for external loans or financing. This policy shift is expected to heavily impact the third-party financing landscape, directly limiting how aggregators, brand buyers, and external funding platforms leverage account revenue for capital.
Review any existing or planned financing arrangements that rely on pledging Amazon revenue or transferring account rights. Coordinate with aggregators, lenders, or brand buyers before the August 24, 2026 effective date to restructure agreements that would violate the new BSA terms.
CPSC Certificate Electronic Filing Mandate
Amazon is updating its compliance requirements to mandate the electronic filing of Consumer Product Safety Commission certificates starting July 8, 2026. Sellers offering products subject to CPSC regulations must prepare to submit their compliance documentation digitally through Seller Central ahead of the deadline. Failing to upload these verified digital files in a timely manner may result in automated listing deactivations and negative impacts on overall account health metrics.
Identify every ASIN subject to CPSC regulations and gather the required certificates now. Upload verified digital compliance files through Seller Central before the July 8, 2026 deadline to avoid automated listing deactivations and account health penalties.
Seller Forums Ask Amazon Series and Moderation Update: New Community Guidelines and Response Commitments
Amazon launched a new recurring “Ask Amazon” series on Seller Forums beginning May 27, 2026, in which category-specific Amazon teams commit to answering verified seller questions within 72 hours. Amazon simultaneously published updated community guidelines restricting promotional content, off-platform link sharing, and coordinated upvoting campaigns in forum threads.
Moderation changes: Posts that include referral links, affiliate codes, or direct solicitations for reviews are now automatically removed within one hour of posting. Accounts with three moderation strikes within 90 days lose posting access for 30 days. Amazon confirmed that verified forum accounts now receive priority routing to Seller Support specialists for unresolved issues discussed publicly in the forum.
Bookmark the Seller Forums Ask Amazon schedule and prepare specific, well-documented questions for the relevant category sessions. Use the forum to surface persistent policy issues and unresolved Seller Support cases – verified public posts now receive priority specialist routing.
EU GPSR Compliance Suppressions Hit Listings Lacking Verified Safety Labels
If you sell physical goods into European stores (Amazon.de, Amazon.fr, etc.), your listings are subject to the revised General Product Safety Regulation (GPSR). Amazon is actively suppressing product pages that do not display an EU-based Responsible Person (RP), verified manufacturer contact details, and category-specific safety warning labels.
Immediately appoint an EU-based Responsible Person and upload their contact details in Seller Central. Ensure verified manufacturer contact information is entered, and upload safety warning files in local languages to all European listings to prevent suppression.
Account Health Rating Holistic Monitoring Policy Leads to Automated Takedowns
Amazon’s Account Health system now monitors your metrics much more holistically. A single minor policy violation paired with a borderline Order Defect Rate (ODR) or Late Shipment Rate (LSR) is now frequently triggering automated listing takedowns and suspensions.
Check your Account Health dashboard daily. Address any minor compliance issues or performance warning flags immediately, even if your total score is in the healthy “Green” zone, as secondary metrics now trigger automated listing actions.
European BSA Article 3 Suspensions Target Inappropriate Liquidator Sourced Inventory
Amazon launched a wave of suspensions in European marketplaces under Article 3 of the Business Solutions Agreement, targeting “Inappropriate Inventory.” Sellers sourcing via retail arbitrage or uncertified liquidators are losing their accounts. Amazon is freezing payouts and demanding tracing documents to prove where you bought the items.
Halt any retail arbitrage or uncertified liquidation sourcing for products listed in UK and Europe stores. Establish direct sourcing agreements with brand owners or certified distributors, ensuring you have standard, traceable invoices to defend against Article 3 audits.
BSA Agent Policy Rules Restrict Unidentified AI and Automated Tools
Amazon updated its Business Solutions Agreement (BSA) to introduce a strict Agent Policy. If you use automated software, pricing bots, or AI agents to manage your Seller Central account, they must clearly identify themselves to Amazon, comply with strict rules, and stop accessing the platform immediately if Amazon requests.
Audit all active integrations and software connections in your Seller Central Account. Verify with your tool vendors that they comply with the BSA Agent Policy, and ensure that no custom script accesses your store programmatically without identifying itself.
BSA Agent Policy Takes Effect: All AI Tools and Automated Software Must Self-Identify
Amazon updated its Business Solutions Agreement to include the first formal Agent Policy in the platform’s history. The policy creates a new contractual category called “Agent” covering any automated software or AI tool accessing Amazon services on a seller’s behalf. The reach extends across the entire seller software ecosystem — PPC management platforms, pricing tools, restock tools, FBA reimbursement services, and any application interacting programmatically with Seller Central or the Amazon Ads API.
Review every third-party tool connected to your Amazon account. Ask each software provider in writing whether their product is fully compliant with the March 4 BSA Agent Policy. Any tool accessing Seller Central or Amazon Ads data programmatically is in scope.
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Amazon B2B
Amazon Quick Plus AI Teammate Discount
Amazon Business has announced a 20% discount on Amazon Quick Plus for Prime Business members on Essentials plans and above. Built on AWS technology, Amazon Quick Plus functions as an autonomous AI teammate designed to streamline business workflows. The assistant works in the background to handle business-analytics tasks, perform market research, generate sales presentations, and flag operational anomalies. By integrating with corporate communication channels like Slack and Microsoft 365, the tool allows business buyers to manage procurement and run data analytics directly within their existing workflows.
If you operate a Prime Business account on an Essentials plan or above, evaluate Amazon Quick Plus at the 20% discount to automate analytics, market research, and procurement workflows through Slack or Microsoft 365 integrations.
Amazon Business B2B Certifications Push Targets Procurement Institutional Buyers
Amazon Business is encouraging B2B sellers to upload official business certifications (such as Minority-Owned, Women-Owned, or ISO quality certifications). This comes as procurement-driven institutional buying expands, allowing certified sellers to target enterprise buyers directly.
Upload any valid business certifications (diversity certifications, ISO standards, veteran-owned) to the Business Settings section of Seller Central. Procurement buyers systematically filter catalog lists for certified partners.
Amazon Business Prime Introduces Flexible Team Procurement Controls and Approval Workflows
Amazon Business Prime added a configurable approval workflow system in March 2026, allowing procurement managers to set spending thresholds that automatically route purchase requests for supervisor sign-off before checkout. Thresholds can be set per employee, per cost center, or per category.
If you sell to business buyers, ensure your listings include detailed product specifications, compliance documentation, and quantity discount pricing. B2B buyers using approval workflows filter heavily by documentation completeness before submitting internal purchase requests.
Business Pricing Now Supports Quantity-Based Tiered Discounts with Real-Time Price Display
Amazon Business updated its business pricing interface to support up to five quantity tiers per ASIN, with each tier displaying a real-time per-unit price as the buyer adjusts quantity. Sellers report a 19% average increase in multi-unit business orders within 90 days of enabling five-tier pricing.
Set up at least three quantity tiers for every ASIN where you have multi-unit business demand. Use the Business Pricing analytics in Seller Central to identify which ASINs have the highest reorder frequency from Business accounts.
AI & Search
AWS Agentic Shopping Assistant Launches for External Retailers
Amazon Web Services officially introduced “Agentic Shopping Assistant on AWS,” a cloud offering that allows external retailers to build their own AI shopping assistants. This allows external sites to use the same foundation behind Amazon’s recently rebranded Alexa for Shopping and Rufus systems, customized to their own product catalogs.
For brands operating their own DTC websites or off-Amazon channels, evaluate the AWS Agentic Shopping Assistant as a way to replicate Amazon’s AI discovery experience on your own storefront. This can drive higher conversion rates by giving shoppers AI-guided product recommendations tailored to your catalog.
Alexa for Shopping Merges Rufus AI Assistant and Alexa Plus Shopper Profiles
Amazon launched “Alexa for Shopping,” merging its Rufus AI search assistant with Alexa+ under one unified shopper profile. Your active Sponsored Products PPC campaigns are now automatically eligible to show up in voice and chat shopping sessions without you having to opt-in.
Review the placement reports inside your ad console. Standardize listing copy and backend keywords to align with voice search conversational queries, maximizing your organic relevance in unified search answers.
AWS Bedrock AgentCore Adds Autonomous Wallets for Paid Developer API Resources
Built in partnership with Coinbase and Stripe, this managed payment system allows Bedrock AI agents to autonomously pay for paid APIs, web content, and developer resources. Developers can configure Coinbase CDP or Stripe Privy wallets under strict session-level spend limits.
For custom Amazon agency application developers, set strict daily and weekly session limits on these automated wallet integrations to control programmatic developer expenditures.
AWS Bedrock AgentCore Integrates S3 and EFS Storage for Agent Database Mounting
AWS updated its Bedrock AgentCore service, allowing developers to attach S3 folders and Amazon EFS paths directly to agent runtimes without writing custom storage mounting code. This helps AI tools and agents load specialized databases instantly.
Ensure your advertising and technical teams leverage AWS Bedrock’s simplified storage mounting workflows to link specialized product performance data stores to custom agent pipelines.
Amazon Introduces AI-Generated Product Summaries in Search Results for High-Traffic Queries
Amazon began rolling out AI-generated product summaries in search results in March 2026, starting with the top 5% of search queries by volume. Products whose listing attributes are complete, accurate, and in the recommended format are more likely to be pulled into the AI summary and receive the attribution traffic associated with it.
Complete every listing attribute field in your flat file for your top-volume ASINs. Use structured, factual bullet points rather than marketing language – the AI summary system pulls specific attribute values (material, dimensions, compatibility) rather than promotional copy.
Rufus Now Surfaces Sponsored Products in Conversational Answers: New Ad Placement Confirmed
Amazon confirmed in February 2026 that Rufus now includes Sponsored Products placements within conversational responses. The placements are drawn from existing Sponsored Products campaigns using relevance signals from the conversational query. Rufus ad placements appear in the Sponsored Products placement report under the placement type “Rufus Conversational.”
Check your Sponsored Products placement report for the “Rufus Conversational” row. If it is appearing, monitor the CTR and conversion rate separately from other placements. Add long-form, problem-based keywords to your broad and phrase match campaigns to improve Rufus relevance matching.
Amazon AI Listing Generator Now Uses Multi-Image Analysis for Attribute Extraction
Amazon’s AI listing generator upgraded its underlying image analysis in January 2026 to accept up to seven product images simultaneously. The AI extracts attributes including material, color, dimensions, compatibility, and use-case context from the complete image set and pre-populates the listing fields accordingly.
Upload your complete image set (main image plus all supplementary images) when using the AI listing generator. The multi-image analysis produces significantly more complete attribute extraction than submitting the main image alone.
Rufus AI Shopping Assistant Reaches Scale: Sponsored Ads Enter Conversational Search
By Q4 2025, Amazon reported that Rufus had 250 to 300 million active users with interactions up 210 percent year over year. From January 2025, Amazon integrated Sponsored Products placements into Rufus conversations. Rufus surfaces results based on shopper intent and product context, not keyword match. Listings with weak benefit statements, incomplete product attributes, or inconsistent messaging are less likely to appear in Rufus responses regardless of bid level.
Approach Rufus optimization as a content task. Fill every Seller Central attribute field including optional ones. Write bullet points that answer specific “why” questions rather than listing product features. Complete, specific, benefit-focused listings with clear use cases win in Rufus results.
Secure Your Amazon Brand Registry
Protect your listing from hijackers, counterfeit resellers, and intellectual property violations. Set up proactive brand gating and secure your Buy Box share.
Brand Registry
ASIN Creation Restrictions Extended to Vendors
Amazon has expanded its brand registry protection measures to cover Vendor Central accounts, tightening restrictions on unauthorized listings. Effective June 1, 2026, vendors in the US marketplace must hold an officially assigned Reseller role through Amazon Brand Registry before they can create new product pages for any brand registered in the program. This policy expansion helps brand owners prevent unauthorized distributors or third-party sellers from creating incomplete, inaccurate, or outdated product detail pages that could mislead shoppers.
Brand owners should confirm that all legitimate Vendor Central partners hold an assigned Reseller role in Brand Registry before June 1. Vendors must verify their role assignment now, as unauthorized attempts to create new product pages for registered brands will be blocked.
ASIN Creation Limit Policy: Brand Registry Selling Role Now Required — Error 8575 Blocks Unauthorized Sellers
Amazon has implemented a comprehensive validation policy that changes how product catalog listings are created for registered brands. Amazon now enforces a strict programmatic block that completely halts any seller from creating new ASINs under a registered brand unless they have been explicitly assigned an authorized selling role directly by the brand owner inside the Brand Registry console.
If an unauthorized seller attempts to create a new ASIN under your registered brand name without this assigned role, their submission will be blocked in Seller Central, returning Error Code 8575. To grant listing privileges to legitimate retail partners, distributors, or authorized resellers, the brand owner must log into the Brand Registry portal and formally designate the user as a Brand Representative, Brand Owner, or Authorized Reseller.
Additionally, even for authorized accounts, Amazon actively monitors and limits the volume of new ASINs that can be created in a single week based on the account’s historical sales velocity and catalog health. Attempting to bypass these guardrails by manipulating brand spelling or listing branded products under “Generic” is classified as a severe policy violation that results in immediate listing suppression and potential account deactivation.
For brand owners: audit your Brand Registry console and formally assign selling roles to all legitimate resellers and distribution partners immediately. For resellers: verify you have the correct role assigned before attempting to create new ASINs under registered brand names — unauthorized attempts will be blocked with Error 8575 and may trigger account flags.
Brand Registry Guidelines Detail Physical Packaging and USPTO Verification Rules
Amazon published updated best practices for Brand Registry. The guidance addresses common registration failures, emphasizing physical packaging requirements (the logo must be permanently printed or affixed, not digitally added) and resolving USPTO attorney-verification bottlenecks.
When applying for Brand Registry, submit clear, unedited photographs of your product packaging showing your brand logo permanently affixed to the physical box. Confirm your trademark attorney has completed USPTO verification updates before submission.
Amazon Brand Registry Launches Instant Takedown for Counterfeit ASINs with Confirmed Test Buy Evidence
Amazon Brand Registry added an Instant Takedown pathway in April 2026 for brand owners who submit documented test buy evidence of counterfeit products. Listings meeting the evidence threshold are suppressed within four business hours while the standard investigation proceeds.
Conduct periodic test purchases of suspicious competing ASINs in your category. Document the unboxing with photos and preserve the packaging for evidence submission. The Instant Takedown pathway is only available to Brand Registry-enrolled brand owners.
Amazon Brand Registry Tightens Trademark Eligibility: Non-US Trademarks Require Verified Marketplace Match
Amazon updated Brand Registry eligibility requirements in February 2026 to require that non-US trademarks submitted for brand enrollment must correspond to a verified active trademark registration in the trademark office of the same marketplace region where the seller is enrolling.
Verify that your enrolled trademark registration covers the Amazon marketplace region where you are actively selling. If you sell across multiple Amazon marketplaces, file trademark applications in each relevant region before your 90-day remediation window closes.
Financials, and Payments
Seller Central Primary Charge Method Disbursement Bug — Payouts Frozen for Affected Accounts
Sellers reported a widespread system bug on Monday, May 26, 2026, where payouts were frozen and accounts were temporarily blocked due to an incorrect “Unable to Charge” notification on their primary credit card. Despite sellers successfully verifying active cards with standard payments, the Seller Central billing system continued to show error notices. This block has required manual card re-verifications and support escalations to release funds and reactivate listings.
If your account shows an “Unable to Charge” error on your primary payment method, do not delete and re-add your card — this can extend the lockout. Instead, immediately open a Seller Support case, reference the May 26 system-wide billing bug, and request manual account verification and fund release. Monitor your Account Health and listing status while the case is resolved.
Accrual-Based 1099-K Bookkeeping Re-alignment and Nexus Changes
Due to reports transitioning from payment-disbursement to posting-date accounting, sellers are adjusting their bookkeeping workflows. The Date Range Summary reports now show deferred transactions based on order post dates, requiring manual template adjustments to prevent tax double-counting. Additionally, states like Illinois and Kentucky have removed transactional thresholds, transitioning fully to revenue-only economic nexus limits.
Re-align your accounting templates to process Date Range Summary records based on actual order post dates. Audit your sales volume thresholds for Illinois and Kentucky, preparing state tax filings under the newly enforced revenue-only economic nexus limits.
Amazon Seller Wallet UK & EU Expansion Connects EUR Marketplaces
Amazon finalized the UK Seller Wallet Customer Agreement and officially expanded the system to EUR-denominated marketplaces (including Germany, Ireland, and Spain). Sellers can hold both USD and EUR balances inside Seller Central, helping them pay EU suppliers and VAT directly in euros to avoid conversion fees.
Activate Seller Wallet for your European Seller Central account. Hold EUR balances in your wallet to pay European supply partners and VAT obligations directly, mitigating foreign currency conversion expenses.
Amazon Payout Schedule Shifts to DD+7: Funds Held 7 Days After Delivery for All US Sellers
Effective March 12, 2026, Amazon migrated all remaining North American sellers to the Delivery Date Based Reserve system, officially known as DD+7. Funds from any completed order are held in deferred status until seven full calendar days after the carrier confirms delivery to the customer. For FBA sellers, the full cash cycle runs roughly 14 to 27 days from sale to accessible funds. For FBM sellers on standard ground shipping, the realistic window stretches to 20 to 35 days.
Rebuild your cash flow model to reflect the full DD+7 window: 14 to 27 days for FBA orders, 20 to 35 days for FBM. Run a stress test assuming your daily order revenue is locked for that entire period. Negotiate extended payment terms with suppliers where possible.
Amazon Currency Converter for Sellers Adds Rate Lock: Fix Exchange Rates for Up to 30 Days
Amazon’s Currency Converter for Sellers introduced a Rate Lock feature in February 2026. Sellers with active international store proceeds can lock in an exchange rate for periods of 7, 14, or 30 days, removing exposure to intra-period currency fluctuations.
If you sell on European or Asian Amazon marketplaces and pay suppliers in a foreign currency, evaluate Rate Lock periods that align your conversion timing with your outgoing payment dates.
Frequently Asked Questions
How much does it cost to sell on Amazon in 2026?
The cost varies depending on your plan. Professional sellers pay $39.99 per month, plus referral and FBA fulfillment fees. In 2026, FBA fees increased, and an additional 3.5% fuel and logistics surcharge applies to MCF and Buy with Prime orders in the U.S. from May 2. For a typical product, combined fee increases add roughly $0.25 to $0.40 per unit compared to early 2025 rates.
What is DD+7 and how does it affect my cash flow?
DD+7 means Amazon holds your order proceeds for seven calendar days after confirmed delivery before releasing them into your Seller Wallet. For FBA sellers, where delivery typically takes 1 to 2 days, the full cash cycle runs 14 to 27 days from order to accessible funds once Amazon’s settlement cycle is included. FBM sellers on standard shipping face a 20 to 35 day window. This policy became mandatory for all US accounts in early 2026.
What happened to Amazon FBA commingling?
Commingling permanently ended for all new FBA inventory shipped on or after March 31, 2026. Every unit is now tracked individually back to its originating seller account. Brand owners enrolled in Brand Registry as a Brand Representative are exempt and can continue using manufacturer barcodes without stickers. Resellers who are not Brand Representatives must print and apply Amazon barcode stickers (FNSKUs) to all inventory.
What is the Amazon BSA Agent Policy?
The BSA Agent Policy, effective March 4, 2026, is the first formal policy in Amazon’s Business Solutions Agreement governing AI tools and automated software. Any software that accesses Amazon services on a seller’s behalf (PPC management platforms, repricing tools, automated inventory programs) must now contractually identify itself to Amazon. Additionally, sellers are legally barred from using Amazon’s materials or data to train third-party AI models.
How do I prepare for Prime Day 2026?
With Prime Day shifted forward to June in 2026, the key deadlines are in late May. May 26 is the final day to schedule Prime-Exclusive Best Deals and Lightning Deals in Seller Central. May 27 is the final warehouse arrival deadline for FBA shipments using AWD or “minimal shipment splits.” Coordinate with manufacturers and 3PL partners to ship inventory by mid-May.
What is Amazon Marketing Cloud and who can use it?
Amazon Marketing Cloud (AMC) is a clean-room analytics environment that lets sellers analyze advertising and retail data at a granular level using SQL queries. AMC is open to all sellers running Sponsored Products – no DSP contract or agency relationship is required. Sellers can access it through the Ads Console under Measurement and Reporting. Conversational interfaces let sellers query AMC data using plain English instead of SQL.
How does the FBA Reimbursement policy change affect my claims?
From early 2025, Amazon overhauled FBA reimbursements. Claims must now be filed within 60 days of the loss event rather than 18 months. Reimbursements are calculated on manufacturing cost only rather than selling price. You must submit manufacturing cost documentation to receive the correct reimbursement amount. Amazon’s automated reimbursement system handles most standard inventory loss cases, but manual auditing within the 60-day window is critical.