$17K to $90K. Full management. Complete brand takeover. Systematic growth.
In June 2022 we took over complete brand management responsibilities for a Home and Kitchen brand. From ad creatives to campaign architecture, keyword strategy to organic ranking every function managed under one roof. The result was a 429% revenue increase, a conversion rate improvement from 13% to 18%, and a 50% organic sales uplift, all while keeping TACoS below 17%.
Complete ownership.
Every function covered.
When this Home and Kitchen brand came to us in June 2022, they were generating $17K per month but had no structured approach to Amazon advertising. Campaigns were running without a coherent keyword strategy. Ad creatives had not been built around the brand's core selling points. There was no systematic approach to organic ranking.
We took over complete brand management responsibilities from day one not just the PPC, not just the listings, but every function simultaneously. The approach was built on a simple principle: every part of an Amazon account affects every other part, and only managing all of them together produces compounding growth.
Within the engagement window the brand moved from $17K to $90K per month, conversion rate improved from 13% to 18%, organic sales grew by 50%, and TACoS was held below 17% throughout the entire scaling period.
Creatives built to
convert, not just attract.
The first phase of the engagement was rebuilding the visual and content layer. Every creative asset was designed around the brand's specific selling points, not generic product photography. Persuasive copy was written to convert, not just describe.
Each ad creative was designed with meticulous attention to the brand's unique selling points not off-the-shelf templates or generic product shots. The creative process combined persuasive copywriting with high-quality images specifically chosen to maximise user engagement in the Home and Kitchen category.
The campaign structure was rebuilt from scratch not just new campaigns, but a new architecture. Diverse ad types were organised with strategic keyword grouping to give precise control over performance tracking at every level. Budget was distributed based on keyword competitiveness and campaign-specific objectives rather than allocated equally across all campaigns.
High-impact keywords.
Three campaign types.
A thorough keyword research initiative identified the highest-impact terms for the brand's specific product set. Campaigns were deployed across three types SP, SB, and SD each with a defined role in maximising visibility and attracting the right buyers at the right stage of their decision.
Targeted high-impact primary keywords and long-tail intent terms identified through thorough research. The core conversion engine of the campaign structure optimised continuously using live ACoS and conversion data to direct budget toward the terms actually driving profitable sales.
Maximised the brand's presence at the top of search results and in key category placements. Sponsored Brand campaigns were designed to build recognition and intercept buyers at the earliest stage of their search before they committed to a competitor's listing.
Targeted high-intent audience segments and re-engaged shoppers who had viewed relevant products without purchasing. Sponsored Display campaigns created additional touchpoints in the buyer journey and contributed directly to the 50% organic sales improvement by driving repeat engagement with the brand's listings.
Thorough research identified the keywords generating the highest purchase intent and search volume in the Home and Kitchen category prioritised by conversion potential, not just volume.
Resources distributed across campaigns based on keyword competitiveness and specific campaign objectives not equal distribution. Budget followed performance data every week.
Campaigns were designed not just for direct ad conversions but to build organic keyword rankings simultaneously creating the organic sales uplift that compounded overall revenue growth.
Most PPC strategies are built purely for immediate ad conversion. We designed ours to do both generate direct sales revenue and simultaneously build organic keyword rankings that reduce long-term ad dependency.
The 50% organic sales improvement was not a side effect of spending more on ads. It was the outcome of building campaigns specifically structured to push the brand's most important keywords up the organic search results. As organic rank improved, each ad dollar became more efficient because organic traffic was growing in parallel, reducing the account's effective cost per sale over time.
Four metrics.
All transformed.
Every key performance indicator improved simultaneously across the engagement. Revenue, conversion rate, cost efficiency, and organic growth all moved in the right direction proof that coordinated full-account management produces better outcomes than isolated tactic management.
This engagement demonstrates the compounding impact of full brand management not just one function optimised in isolation, but every function working together simultaneously. Creatives built for the brand's USPs drove higher CTR. Structured keyword research powered efficient PPC. Ranking campaigns built organic velocity. Budget discipline held TACoS below 17% throughout. Together these produced a 429% revenue increase while improving every other metric at the same time.