How the Stages in the Product Life Cycle Really Work

Every product follows a path from launch to retirement, known as the product life cycle (PLC). It is divided into four stages: Introduction, Growth, Maturity, and Decline. Knowing exactly where your product sits in the PLC cycle is essential. It guides decisions on marketing, pricing, inventory, and investment, helping brands maintain profitability, spot opportunities, and […]

Digital Shelf Strategy, Management, and Optimization: How Brands Win Online

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The digital shelf is the online representation of a brand’s products across all channels including the brand’s website, search engines, e‑commerce marketplaces (Amazon, Walmart, etc.), social-commerce platforms, and review sites. Strong digital shelf management keeps product data accurate, visuals consistent, and brand identity unified across all platforms. Digital shelf optimization on other hand focuses on

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