What a Modern Brand Awareness Strategy Looks Like in 2025

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Brand awareness strategy has become the backbone of ecommerce growth. Shoppers today discover brands through a mix of search, short-form video, social communities, and marketplaces. That means brand awareness is all about how consistently your brand shows up wherever buying decisions begin. While traditional marketing still plays a role, AI-driven discovery is quietly reshaping how […]

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How the Stages in the Product Life Cycle Really Work

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Every product follows a path from launch to retirement, known as the product life cycle (PLC). It is divided into four stages: Introduction, Growth, Maturity, and Decline. Knowing exactly where your product sits in the PLC cycle is essential. It guides decisions on marketing, pricing, inventory, and investment, helping brands maintain profitability, spot opportunities, and

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Digital Shelf Strategy, Management, and Optimization: How Brands Win Online

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The digital shelf is the online representation of a brand’s products across all channels including the brand’s website, search engines, e‑commerce marketplaces (Amazon, Walmart, etc.), social-commerce platforms, and review sites. Strong digital shelf management keeps product data accurate, visuals consistent, and brand identity unified across all platforms. Digital shelf optimization on other hand focuses on

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