Under EB’s strategic guidance, Amazon PPC strategy unfolded with precision. A thorough keyword research initiative identified high-impact keywords crucial for brand’s success. Leveraging a mix of campaign types—Sponsored Products, Sponsored Brands, and Sponsored Display—our strategy aimed at maximizing visibility and attracting the right audience. The campaign structure was meticulously organized, featuring diverse ad types and strategic keyword grouping for optimal control and performance tracking. Budget allocation followed a strategic plan, distributing resources based on keyword competitiveness and campaign objectives.