Amazon Advertising Amazon Brand Building
HEALTH & HOUSEHOLD BRAND CASE STUDY
REVENUE BOOST FROM $12K TO $149K WITH PPC ADS
In April 2022, the client approached us with the intention of launching their products on the Amazon platform. We promptly onboarded the client, and within just three weeks, we successfully identified a profitable product. In an impressively short span of six months, we completed all necessary preparations and commenced selling on Amazon. Within the following eight months, we accomplished several noteworthy milestones
Design & Optimization
We focused on the creation of high-quality visuals complemented by meticulously optimized A+ content and a captivating brand narrative. Our process included the development of multiple versions of creatives, strategically designed for A/B testing. Through this iterative approach, we fine-tuned and optimized the A+ content, brand storytelling, and main images, ensuring a polished and effective presentation well before the product launch.
Marketing Strategy
Our approach began with keyword research, leveraging tools such as Helium10 to identify high-relevance keywords. We implement a comprehensive campaign structure, including Sponsored Products, Sponsored Brands, and Sponsored Display, each serving a specific purpose in maximizing visibility and attracting the right audience.
Budget allocation is a critical aspect, and we strategically distribute budget resources based on keyword competitiveness and campaign goals.
During the launch phase, we initiated an agressive approach towards the organic ranking resulting in keyword ranking on important keywords within few weeks. This approach resulted in high organic sales ultimately resulting into more profitability.We regularly monitored important KPIs such as click-through rate, conversion rate, and Advertising Cost of Sales (ACoS). We continuously refined underperforming keywords, adjusted bids, and reallocate budget based the conversion rate.
The Results
Within the following eight months, we accomplished several noteworthy milestones:
- Average monthly revenue experienced a remarkable surge, starting at $12,000 in the first month and ultimately reaching $149,000 by the ninth month.
- We introduced various product variations in the subsequent months, significantly contributing to the exponential growth of our revenues.
- We consistently maintained an impressive average Conversion Rate (CVR) of 26%.
- Our Advertising Cost of Sales (TACoS) remained consistently outstanding, consistently staying below 14%.
Our Accreditations
