How to Add Video to Amazon Listing in 2024: Step-by-Step Guide
How to Add Video to Amazon Listing in 2024: Step-by-Step Guide
Importance of Video Content
Visual content has become a powerful tool for grabbing consumers’ attention and driving sales on Amazon marketplace. Videos, in particular, have proven to be highly effective in conveying product information, showcasing features, and engaging potential buyers.
When considering Amazon listings, High Quality Videos offer a substantial advantage over Competitors – by providing a deep insight of a product that ultimately transforms visitors, in majority, into potential buyers.
Let’s dig deeper to uncover more benefits:
- Videos enable to vividly Showcase your Product in Action.
- They may Unique Selling Points, answering common questions.
- They enhance Brand Credibility, facilitating shoppers to witness Product’s functionality firsthand.
- They provide Customers a rather Superior Experience in understanding Product’s usage and application in comparison with Static Images or Text Description.
Hence, through the inclusion of Videos in Amazon listing, we seize the opportunity to distinguish our Brand in a crowd.
Getting Started with Video Creation
1. Amazon's Video Guidelines
Prior to crafting eye-catching Videos for your Amazon Listing, let’s take a snapshot to get familiar with imperative guidelines. These guidelines are based upon Industry best practices and standards.
Here, we present a must- know Amazon’s product video guidelines, for both Creators and Brands. Make sure to share them with your Creative Team to ensure your Videos meet the mark.
How to Add Video to Amazon Listing
Explore our comprehensive guide on how to add video to amazon listing. Follow these simple steps to successfully upload video to your listings.
1. Accessing Amazon Seller Central
- Access your Amazon Seller Central Account
- Navigate to the “Catalog” Section
- Click on “Upload and Manage Videos
- On the Next Screen, select “Upload Video”
- On the Next Screen, again select “Upload Video” and upload the video
2. Uploading to Amazon's Server
- In the upload section, you’ll encounter options for “Brand” and “Non-brand.”
- If you’re a registered Amazon brand, select “Brand”; otherwise, choose “Non-brand.”
- Enter the ASIN of the product for which you’re adding the video.
- If you’re an Amazon brand owner, you can link the uploaded video to up to 300 relevant ASINs. This boosts visibility and engagement for your products.
Getting Started with Video Creation
1. Amazon's Video Guidelines
Prior to crafting eye-catching Videos for your Amazon Listing, let’s take a snapshot to get familiar with imperative guidelines. These guidelines are based upon Industry best practices and standards.
Here, we present a must- know Amazon’s product video guidelines, for both Creators and Brands. Make sure to share them with your Creative Team to ensure your Videos meet the mark.
Choosing the Right Video Type
The choice of video can significantly influence its impact. Amazon offers Four (04) Main types of Product videos, each serving a distinct purpose.
1. Product Highlights Video
This particular type of video serves as a spotlight for your product, presenting:
- The essential features
- The diverse applications
- The unique Selling Points – being offered to Potential customers
2. Product Highlights Video
It is an engaging audiovisual presentation that impeccably integrates into the daily lives of Target Audience. Through dynamic Storytelling, it portrays real-life scenarios where the Product shines, showcasing its key attributes. A strong emotional bonding and aspirational connection, enabling them to envisage your product and benefiting from it.
Products
- Travel Gear
- Home Decor
- Fitness Equipment
- Fashion and
- Apparel
- Cookware and Kitchen Appliances
3. Explainer/Unboxing Video
Also touted as Unboxing Videos, they are absolute Engaging, yet so Concise Videos, meant to Simplify information, making it easily digestible for viewers.
After the package is opened in an Unboxing sequence, these videos introduce a relatable problem or challenge. This is followed by a Concise explanation of how the product, being showcased, can offer a solution. The said videos involve Visuals, Narration, and Sometimes animations, to break down Complex Issues into Comprehensible Chunks.
Products
- DIY Tools
- Tech Gadgets
- Complex Home
- Appliances
- Health and Fitness
- Equipment
- Fashion and Beauty Products
4. Comparison Video
It is a visual analysis that aligns Two (02) or More Products in close proximity to highlight their Similarities and Differences, offering a valuable resource for Consumers aiming to make well-informed decisions.
Here, the term “difference” refers to additional features, functionalities, benefits, and possibly pricing, allowing viewers to grasp an array of options at their disposal. In short, the Comparison videos excel at assisting viewers in evaluating pros and cons, making assured decision-making within a competitive market landscape
Products
- Smartphones
- Home Security
- Gaming Consoles
- Cars and Vehicles
- Laptops/Computers
Tips for Creating Captivating Video
To create engaging video content for Amazon listing, consider the following Vital Points:
1. Attention-Grabbing Opening
Start your Video with a close-up shot that immediately captures viewers’ attention. An attention-getting device (AGD) at the beginning hooks viewers and encourages them to continue watching.
2. Embrace Simplicity
Keep your Video Straightforward and Easy to comprehend. A clear and vivid message resonates better with your audience and creates a memorable Impact.
3. Creative Stoke
Among the utmost Impactful Amazon Product Videos, you might encounter a scene: “A Dog’s tail joyfully interacts with a Bag of Dog Food.” The integration of Creativity and Relatability, in this manner, can genuinely connect with viewers, creating a strong bond.
4. Music Appeal
The inclusion of Background Music in a Video has the power to establish the Mood, stir Emotions, and augment the overall Viewing Experience. So, give a strong check to the Music in Backdrop.
5. Voice-Over Enhancements
A well-executed voice gives personality to your Video. By layering a compelling narrative, the visuals gain Depth, Clarity, and a resonating Human Touch that ultimately elevates your Brand Identity.
6. Video Animation
The Animated Videos grip two (02) powerful attributes as of below:
Imaginative Power: They offer an imaginative canvas to bind viewers. The stroke of Creativity in Storytelling and aesthetic Graphic Presentation often transform Raw Click into Valuable Conversions.
Enduring Impression: In a world flooded with Content, Video Animation stands out as a memorable medium, ensuring that your message lingers long after the video ends.
7. Start Now, Refine Later:
Don’t await perfection; instead begin the process and start crafting Videos. Evolve your approach over time. Engage in scientific experimentation, employing A/B testing, to fine-tune your Video Content and achieve the desired outcomes.
8. Continuous Innovation for Impact
As you have thoroughly navigated the process of “Adding Videos to Amazon Listings”, remember that Innovation and Optimization play pivotal roles. Stay informed about emerging Video Trends and regularly evaluate the Performance to make well-informed refinements.
Ecom Brainly: Your Path to Thriving on Amazon
Ready to embark on your Amazon Selling Journey? Building a successful Amazon business requires meticulous planning.
To achieve excellence on Amazon mandates Mastering Research, Search Engine Optimization (SEO), and Amazon advertising management – a considerable endeavor.
At Ecom Brainly, we assist Amazon Sellers at every step, from Initial Setup to achieving Success on the platform. Our core competence lies in not only kickstarting your Ecommerce Venture on Amazon but also nurturing its Expansion and Prosperity.
Connect with us online to uncover our specialized services designed for Amazon businesses!
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About Ecom Brainly
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We been selling on Amazon since 2017 and has had to adapt for every change that Amazon has made along the way. Amazon is an ever changing marketplace and Ecom Brainly has his team ready to handle any and every challenge.
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