HOME & kITCHEN BRAND CASE STUDY
REVENUE BOOST FROM $50K TO $170K IN seven MONTHS
In June 2022, we partnered with a Home & Kitchen brand aiming for substantial growth on the Amazon platform. Faced with challenges such as unoptimized listings and underperforming campaigns, the brand sought to elevate its revenue from $50K to new heights. Our collaboration was driven by the objective of achieving not only profitability but also expanding the brand’s market share.
Design & Optimization
Our approach addressed unoptimized listings and creatives, enhancing the brand’s visual appeal on Amazon. We strategically organized campaigns using tools like Helium10 and DataDive, prioritizing overlooked higher-position keywords to strengthen organic visibility and lay a robust foundation for future campaigns.
Amazon Marketing Strategy
Our Amazon PPC strategy for this brand was designed to drive substantial growth.
- Used Helium10 and DataDive to categorize keywords. Prioritized higher-position keywords for enhanced organic visibility.
- Researched long-tail keywords for high conversion rates. Prioritized them to maintain a healthy TACOS and ACOS.
- Created Sponsored Brand Product Collection campaigns aligned with specific keyword intents.
- Implemented horizontal and vertical funneling, transitioning best-performing keywords from Broad to Exact and Phrase campaigns.
- Explored Lightning deals and coupons, offering discounts and utilizing Subscribe & Save for repeat customer loyalty.
- Actively optimized Amazon PPC strategy by integrating relevant search terms into product listings for increased visibility and customer attraction.
The Impacts
Our collaboration with brand produced remarkable outcomes, underscoring the success of our Amazon strategy.
- Achieved an exceptional revenue boost from $50K to an outstanding $170K in a short period.
- Maintained a competitive Amazon Advertising Cost of Sales (ACOS) of 32%, ensuring a balanced investment-to-return ratio.
- Successfully managed a Total Advertising Cost of Sales (TACOS) at an efficient 21%, demonstrating prudent cost control.
Our Accreditations
