HOME & kITCHEN BRAND CASE STUDY
REVENUE BOOST FROM $50K TO $170K IN seven MONTHS
In June 2022, we partnered with a Home & Kitchen brand aiming for substantial growth on the Amazon platform. Faced with challenges such as unoptimized listings and underperforming campaigns, the brand sought to elevate its revenue from $50K to new heights. Our collaboration was driven by the objective of achieving not only profitability but also expanding the brand’s market share.
![design logo](https://ecombrainly.com/wp-content/uploads/2023/04/design-logo.png)
Design & Optimization
Our approach addressed unoptimized listings and creatives, enhancing the brand’s visual appeal on Amazon. We strategically organized campaigns using tools like Helium10 and DataDive, prioritizing overlooked higher-position keywords to strengthen organic visibility and lay a robust foundation for future campaigns.
Amazon Marketing Strategy
Our Amazon PPC strategy for this brand was designed to drive substantial growth.
- Used Helium10 and DataDive to categorize keywords. Prioritized higher-position keywords for enhanced organic visibility.
- Researched long-tail keywords for high conversion rates. Prioritized them to maintain a healthy TACOS and ACOS.
- Created Sponsored Brand Product Collection campaigns aligned with specific keyword intents.
- Implemented horizontal and vertical funneling, transitioning best-performing keywords from Broad to Exact and Phrase campaigns.
- Explored Lightning deals and coupons, offering discounts and utilizing Subscribe & Save for repeat customer loyalty.
- Actively optimized Amazon PPC strategy by integrating relevant search terms into product listings for increased visibility and customer attraction.
![marking](https://ecombrainly.com/wp-content/uploads/2023/04/marking.png)
![the impact](https://ecombrainly.com/wp-content/uploads/2023/04/the-impact.png)
The Impacts
Our collaboration with brand produced remarkable outcomes, underscoring the success of our Amazon strategy.
- Achieved an exceptional revenue boost from $50K to an outstanding $170K in a short period.
- Maintained a competitive Amazon Advertising Cost of Sales (ACOS) of 32%, ensuring a balanced investment-to-return ratio.
- Successfully managed a Total Advertising Cost of Sales (TACOS) at an efficient 21%, demonstrating prudent cost control.
Our Accreditations
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