Amazon PPC Services | Trusted Amazon Marketing Agency
Tired of high ACoS and wasted ad spend? Our expert Amazon PPC management turns underperforming campaigns into profit-generating machines, helping your brand excel on Amazon.
Why Amazon PPC Services?
The average cost per click (CPC) on Amazon rose from $0.71 in 2020 to $0.97 in 2024. Gone are the days when simply listing a product and running basic Amazon PPC campaigns would generate significant sales with minimal spending.
The constant influx of new third-party sellers has intensified competition, making Amazon PPC more challenging and costly. Today, achieving profitable sales through Amazon PPC requires substantial time and detailed data analysis.
Achieving desired results with Amazon PPC campaigns requires expertise in every aspect of Amazon, including SEO, creative design, and continuous optimization. PPC alone cannot drive significant success without these complementary elements.
This is where the role of an Amazon PPC agency becomes crucial. Such agencies have experts in every facet of managing an Amazon account, ensuring that all elements work together seamlessly for optimal performance.
Sellers often struggle with setting clear strategies and achievable goals, leading to inconsistent performance. High ACoS is a significant problem severely impacting profitability. Additionally, the overwhelming amount of data can lead to analysis paralysis, making it difficult to make informed decisions and optimize campaigns effectively.
Ecom Brainly is equipped to tackle these challenges head-on. As an experienced Amazon marketing agency, we audit and develop custom strategies for every brand we onboard. By managing your budget efficiently and ongoing adjustments and optimizations, including bid adjustments, testing new ad variations, and refining strategies based on performance data, we help you gain 3X more profits.
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Why Choose Us?
Our team of Amazon PPC experts employs strategies that effectively reduce the cost per click (CPC) and overall spending, leading to a lower total advertising cost of sales (TACoS) for your brand
A Team Of PPC Experts
As a leading Amazon PPC agency, we have a team of over thirty Amazon PPC experts, which sets us apart from other Amazon advertising agencies. They create campaigns that surpass the competition thanks to their knowledge and commitment, and they give you a dedicated contact at every stage.
Optimize First Advertise Later
Many Amazon PPC experts and brands overlook a fundamental truth: PPC alone can’t work wonders with a poorly crafted product listing. As a leading Amazon PPC management agency we prioritize SEO and design before launching advertising campaigns.
Outstanding Client Retention
We treat our clients' accounts as our own, valuing every investment they make. Our 95% client retention rate is a testament to our dedication to your brand's success and the effectiveness of our Amazon PPC advertising services.
core Amazon PPC Management services
We use various Amazon ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to create and optimize campaigns, aiming to reduce overall ACOS and TACoS.
Let’s Work Together
How Our Amazon PPC Services Lower Your ACOS?
Our Amazon advertising services focus on the top 4 to 5 areas of improvement. Through continuous optimization, we aim to achieve a lower ACOS for your brand.
1. Initial Consultation
During our initial consultation for Amazon PPC services, we focus on understanding your business and sales objectives. We start by discussing whether Amazon is your primary sales channel and what your key goals are—be it increasing profits, lowering ACOS or TACoS, or enhancing brand awareness.
2. Detailed Account Audit
A thorough Amazon account audit is a key part of our Amazon PPC services. We analyze all aspects of your account, including PPC campaigns, SEO, product listings, design, and inventory management.
This helps us identify strengths, weaknesses, and growth opportunities. You receive a detailed audit report outlining our findings, which forms the basis for a targeted strategy to improve your Amazon performance.
3. Strategy Formation
Based on the insights from our detailed account audit, we develop a strategy to address your specific goals and needs. For example, if your sales are decreasing due to a drop in conversion rates, our Amazon PPC managers identify the root causes to improve it. And if your goal is to reduce overall spend, we create strategies such as negative targeting and cut the budget on low-converting keywords.
4. SEO Before PPC
Amazon SEO and PPC are closely linked, with each depending on the other for success. Amazon PPC drives targeted traffic, but without strong SEO, your listings won’t convert effectively.
To maximize your ad spend and performance, our Amazon marketing agency fully optimizes your listings content and images before starting Amazon PPC campaigns. This ensures that your Amazon PPC efforts yield the best results. Remember, the goal of PPC is to divert the relevant traffic to your listing only.
5. Keyword Research & Selection
Keyword research and selection are vital for Amazon PPC services success. Using tools like DataDive and Helium10 we identify the most effective keywords for your products.
For instance, in the beauty and personal care category, we focus on long-tail keywords due to their lower CPC and easier ranking. This targeted approach ensures that our Amazon PPC management services are cost-effective and highly impactful.
6. Competitor Analysis
Competitor analysis is a crucial step before launching Amazon PPC campaigns. As a dedicated Amazon PPC agency, we conduct thorough research on competitors, examining keyword usage, product offerings, pricing, and creative strategies to identify areas where we can improve.
We also analyze competitor reviews to understand what customers appreciate about their products, allowing us to improve our product offer. If we find that competitors are offering products at a lower price, we adjust our pricing strategy accordingly, ensuring we remain competitive while maintaining healthy margins.
7. Click Through Rate (CTR) Optimization
Many Amazon PPC experts overlook a fundamental KPI: Click-Through Rate (CTR). As per the current Amazon A10 ranking algorithm, CTR is a major ranking factor.
The main image significantly influences CTR, and optimizing it can boost Amazon PPC performance by 20%-30%. As an Amazon PPC agency, we prioritize main image optimization, working closely with brands to create multiple main images and conducting A/B tests to identify the most effective one. This focused approach ensures we maximize the impact of your PPC campaigns.
8. Conversion Rate Optimization
To outperform your competitors and secure a position among the top four, you need to achieve a conversion rate that is 3%-4% higher in absolute terms.
Numerous factors influence conversion rates, including listing SEO optimization, pricing, reviews, A+ content, discounts, and fulfillment methods.
As your Amazon PPC manager, we collaborate to enhance every element of the listing, ensuring higher and more stable rankings among the top five positions.
9. Proper Campaign Structure
Many brands don’t realize that proper campaign structure is the lifeline of Amazon PPC. Auditing various PPC accounts, we’ve found that most brands lack proper campaign organization, which undermines their PPC performance.
Often, campaigns have no clear naming conventions and include multiple ad groups with hundreds of keywords. Our services implement a streamlined approach, using one ad group with a maximum of 5 to 10 well-chosen keywords and a proper naming structure. This approach alone boosts sales for most of our clients.
10. PPC Budget Allocation
PPC budget allocation is often overlooked by brands managing their campaigns in-house. Proper budget allocation can significantly reduce CPC, overall spending, ACOS, and TACoS.
For example, we recommend allocating 80% of the budget to sponsored product campaigns among the various campaign types on Amazon. By directing more budget towards high-performing keywords and reducing spend on keywords with lower conversion rates, we effectively lower overall spending and improve ACOS/TACoS.
Our Amazon PPC managers ensure these strategies are implemented effectively, optimizing your campaign performance.
11. Organic Ranks Improvement
There are two ways to achieve profitable sales with Amazon PPC: 1) Attain higher organic ranking, 2) Optimize PPC campaigns for profitable sales. Among these, organic ranking is one of the best ways to generate sales without relying solely on Amazon PPC.
Our Amazon marketing services utilize Amazon Sponsored Products campaigns with a high TOS (Top of Search) percentage to achieve high organic ranks on keywords with strong conversion rates. By optimizing for CTR and conversion rate, we can quickly rank using highly targeted single keyword campaigns.
12. ACoS vs TACOS Approach
When monitoring ACoS in PPC optimization on Amazon, it’s crucial to understand that ACoS shouldn’t be the only KPI for evaluating your campaigns’ success.
A more comprehensive metric to consider is Total Advertising Cost of Sales (TACoS), which factors in both organic and advertising sales, offering a true picture of profitability. Surprisingly, you can be profitable with a 100% ACoS and at a loss with a 40% ACoS.
Our Amazon advertising services integrate TACoS to provide a holistic view of your brand’s profitability.
13. Creating Brand Awareness
Our Amazon PPC management services enhance brand awareness through targeted Sponsored Display and Sponsored Brand campaigns.
In Sponsored Brands, we utilize Video Ads, Store Spotlight Ads, and Product Collection Ads to prominently feature your brand in search results, capturing shopper attention with engaging content.
For Sponsored Display, we target different audience types with image and video ads, reaching potential customers both on and off Amazon.
14. Trying Every Ad Type
Amazon has a lot of advertising types in the advertising console. Our Amazon PPC management services maximize traffic and sales by utilizing various ad types.
Sponsored Product Ads include Auto, Manual, and Product Targeting, prominently feature individual products. Sponsored Brand Ads include Video, Store Spotlight, and Product Collection Ads to boost brand visibility.
Sponsored Display Ads include image and video ads with advanced targeting on and off Amazon. This approach ensures your brand captures maximum relevant audience and sales.
15. Amazon Subscribe & Save
Utilizing the Subscribe and Save feature is an excellent way to cultivate a base of loyal customers for your brand. This option is particularly suited for products that require regular replenishment.
Depending on the products we setup the subscribe & save discounts to get repeat sales. Previously we lowered the TACoS of one of our brand by 15% just by using the Subscribe & Save option.
16. Pushing the Right SKU
For brands managing a wide range of SKUs, the impulse to expand every product in their catalog is common. However, adhering to the Pareto Principle—focusing on optimizing the 20% of products that generate 80% of sales—is more strategic.
We use BCG Matrix to identify the right SKUs that you should expand. This straightforward tool uses data like total market share, product market share, and market growth to pinpoint products with the highest potential for revenue.
17. Managing Deals And Promotions
Shopping days are crucial for boosting sales, with events like Prime Day offering exceptional opportunities. To maximize impact, preparation must begin weeks in advance.
Our Amazon PPC management services cover promotions, coupons, and Lightning Deals, ensuring your brand capitalizes on key shopping events like Amazon Prime Day and Black Friday. Partner with our expert Amazon advertising agency to enhance your brand’s performance on these pivotal days.
18. Customized PPC Strategies
One-size-fits-all tactics fall short in Amazon PPC. Our experts create campaigns specific to your brand’s goals, recognizing that what works for one brand might not for another. Continuous experimentation drives success. Our PPC managers consistently test and refine campaigns until we achieve your target ACoS or TACoS, driving optimal performance and profitability.
19. Ongoing Optimization and Audits
Ongoing optimization and audits are important components in Amazon PPC management. Amazon now provides a wealth of data compared to a few years ago, yet many PPC managers are unaware of how to harness this data to enhance PPC performance.
Step Ahead on Amazon with Ecom Brainly
From optimizing your listings and managing your account to improving product rankings and crafting persuasive listing copy, we focus on effective strategies that attract and convert.
Our creative team designs visuals that make your products stand out. Get in touch with us today to enhance your store’s success on Amazon with Ecom Brainly!
frequently asked questions
Amazon PPC (Pay-Per-Click) is a form of advertising where sellers pay a fee each time one of their ads is clicked. The goal is to bid on keywords to display ads for their products in Amazon search results and product pages.
Optimization involves several strategies including keyword research, negative keyword selection, bid management, and continuous performance monitoring to ensure efficient ad spend and high ROI.
Bid management involves adjusting bids based on performance data, market trends, and competitor strategies to maintain cost efficiency and competitive positioning.
ACoS (Advertising Cost of Sales) is a metric that shows the ratio of ad spend to sales revenue generated from ads. It’s crucial for evaluating the efficiency of your PPC campaigns.
Success of our Amazon advertising services is measured using various KPIs such as ACoS, TACoS (Total Advertising Cost of Sales), conversion rate, cost per click, and overall ad revenue.
Clients typically receive detailed reports covering weekly and monthly performance, including insights on key metrics, campaign adjustments, and strategic recommendations.
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