Amazon PPC Services
Profit-First Amazon PPC Services for Scalable Growth
Your business isn’t static, so your ads shouldn’t be either. We undertake profit-first Amazon PPC management that is centered around continuous optimization, sales growth and consistent profit. We aim at increased market share, improved organic rankings and the highest possible return on investment (ROI).
Why Most Amazon PPC Efforts Fail? The High ACOS
High ACOS destroys margins and a sloppy PPC manager burns cash fast. Amazon PPC fails when brands outsource thinking to automation. Algorithms are restricted to measure clicks and impressions. However, conversion and stable organic rankings require human-led commercial judgment from an experienced PPC team.
As Amazon PPC consultants, we fix this by taking full control of your advertising in Seller or Vendor Central. ACOS and TACOS, both are kept in focus and ultimately, the paid traffic secures major improvement in organic rankings.
What Can Our Amazon PPC Team Do For You?
Most Amazon ad agencies blindly target lower ACOS at the expense of market share and sustainable profit. We pair bid management with High CTR and Conversion Rate Optimization to acquire stable organic rankings. Your profitability is our only KPI. We are obsessed with your Net Profit.
Lower ACoS & TACoS
Ecom Brainly executes strict bid management and negate ineffective spend to decouple revenue growth from ad costs. Our structure targets a defined Total ACoS to protect your bottom-line margins.
GAIN MARKET SHARE
We implement calculated Top-of-Search placement multipliers to force primary visibility on high-volume root keywords. This focuses budget on maximizing Impression Share against category leaders to secure dominance in saturated niches.
SLASH WASTED AD SPEND
Our PPC audit process includes in-depth search terms evaluation to isolate non-converting keywords and budget bleed. We apply immediate negative exact matching to stop inefficient spend and reallocate capital exclusively to search terms with repeated conversion signals.
STEAL COMPETITOR SALES
Our PPC experts utilize Product Attribute Targeting (PAT) to display ad placements directly on competitor product detail pages. This triggers high-intent traffic at the specific point of decision and revenue is diverted revenue from rival listings to your checkout.
SCALE UP NET PROFIT
We transition campaign management from gross sales targets to net profitability metrics. Bids are strictly calculated against your specific break-even ACOS and COGS to make sure every campaign optimizes for maximum profit contribution per unit.
STOKE UP STAGNANT SALES
For declining ASINs, we deploy broad-match discovery campaigns to harvest new long-tail search queries. This action forces Amazon to re-index the product for fresh keywords, generating new traffic sources outside of existing performance plateaus.
BETTER CUSTOMER RETENTION
Ecom Brainly executea Sponsored Display retargetings to re-engage recent purchasers for cross-sell opportunities. This defensive structure increases Purchase Frequency and Customer Lifetime Value (LTV) while blocking competitors from targeting your own detail pages.
BETTER ORGANIC RANKS
We concentrate PPC spend on keywords where your conversion rate outperforms the category average. This focused sales velocity signals algorithmic relevance to Amazon, resulting in permanent organic ranking improvements and reduced reliance on paid clicks.
FIX CTR & CONVERSION RATE
We audit traffic quality to make sure ads trigger only for high-relevance search queries, filtering out low-intent browsers. By matching query intent to listing content, we increase Unit Session Percentage and lower effective CPC via Amazon’s relevance scoring.
Lower ACoS & TACoS
More Market Share
Slash Wasted Spend
Steal Competitor Sales
Maximize Net Profit
Boost Stagnant Sales
Better Customer Retention
Better Organic Ranks
Fix CTR & Conversion Rate
Our 3-Phase Amazon Ads Management Process
Product dynamics dictate custom campaign structure. We reject ‘one size fits all’ tactics that cap potential growth of Brands, instead we execute a cyclical, 3-phase approach to Amazon PPC optimization that delivers sustainable revenue.
Phase 1: The Scaling Phase (Growth Mode)
In this phase, our goal is Maximum Revenue & Organic Rank. We accept a higher ACoS temporarily to capture market share and drive new-to-brand sales.
- Filter Search Term Reports for keywords with Low ACOS and High Conversion and target them individually
- Create targeted Manual campaigns (1 Campaign, 1 Ad Group, Max 5 Keywords) for absolute budget control
- Raise bids on converting keywords to win Top-of-Search placement for the highest Brand visibility
- Uncap daily budgets for profitable campaigns to make sure Sponsored Products campaigns run 24/7
- Launch Broad and Auto campaigns specifically to discover new Long-Tail Keywords
Phase 2: The Optimization Phase (Profit Mode)
- We process data to catch keywords with High Spend and Zero orders and immediately stopping the bleeding
- We add Negative Exact matches to Ad Groups where spend is not generating returns
- We lower bids on keywords that cross-over Targeted ACOS to force them back into a profitable range
- We scale down bids on keywords with High Click-Through Rates (CTR) but low conversion
- We dial back expensive placement multipliers if they are making high spend but Low ROAS (Return on Ad Spend)
- We pause specific ASIN targets or keywords that have historically failed to perform over a 60-day cycle
Phase 3: The Maintenance Phase (Sweet Spot)
- We track performance metrics like ACOS, TACOS, Sessions and Net Profit weekly to ascertain stability
- We avoid drastic bid changes or bulk negations that could reset the campaign's learning phase
- We limit optimization to small bid adjustments [approx. 5%] only when keywords deviate from historical averages
- We direct efforts toward Conversion Rate Optimization [Listing Images, A+ content, etc.]
Our Comprehensive Amazon PPC Services
We provide full-service Amazon advertising management:
Keyword Research
We identify High-Volume and Long-Tail keywords using tools like Helium 10 and Data Dive.
Competitor Analysis
We Reverse Engineer top competitors to extract their search terms, content gaps and conversion triggers behind their rank.
Amazon Account Audit
We dissect PPC Campaigns history to pinpoint core gaps and opportunities.
Sponsored Products Campaigns
We build targeted PPC Manual Campaigns to strictly control budgets and aim for sales velocity and top organic rankings.
Sponsored Brands & Video Ads
We manage creative Amazon Video Ads and Headline Search Ads to dominate the Top of Search results and trigger brand awareness.
Sponsored Display Optimization
We execute retargeting PPC Campaigns to re-engage shoppers who viewed your product but didn't buy.
Keyword Rank Tracking
We daily monitor organic positions to ascertain Amazon PPC optimization is effectively feeding your long-term organic sustainability and growth.
PPC Budget Estimation
We calculate the Cost of Advertising (COA) pivots on Search Volumes and Category CPC. Subsequently, keeping your revenue targets as the baseline, a custom budget sheet is constructed without sacrificing profit.
Conversion Rate Optimization
We improve conversions (CVR) via Eye-Catching visuals, SEO enriched content and Smart PPC layout.
Search Query Performance Analysis
We audit SQP to identify specific terms where Click Share lags behind your Impression Share. We then diagnose the disconnect and plug the issue there and then: be it Main Image, Badge or Ratings.
Main Image Optimization
We A/B test Main Images with PickFU or Amazon Manage My Experiments to drastically improve Click-Through Rate (CTR).
Strategic Bid Management
We direct capital to the placements that convert. Whether a customer converts on Top of Search or a Product Page, we adjust placement modifiers to rest assure you invest only where the Return on Ad Spend (ROAS) meets your targets.
Amazon SEO Integration
We sync Amazon PPC with SEO to attain organic positions on multiple keywords. This turns short-term ad spend into long-term organic rankings.
New Product Launches
We capitalize “Honeymoon Period" strategies to attain massive sales and establish early market dominance for new products.
Negative Keyword Management
We perform weekly sweeps to negate Non-Converting search terms. This plugs ad spend leakage and significantly reduces your ACOS.
Dayparting & Ad Scheduling
We monitor hourly data to channel ad spend toward Peak Buying Times. The systematic approach lowers Cost Per Acquisition (CPA) and scales up monthly profit.
Amazon Marketing Cloud (AMC)
We use AMC to separate new shoppers from repeat buyers. This permits us to target people who viewed your product but didn't buy, while blocking ads for those who just purchased to make sure you don't pay twice for the same customer.
Amazon PPC Reporting Analysis
We scrutinize Search Term, Placement and Purchased Product Reports every week to mine winning keywords, stop budget bleeding and maintain strict campaign control.
Why PPC + SEO Integration Is Important For Growth
PPC buys the traffic; SEO secures the sale. They are two wheels of the same car. PPC won’t attain desired results when listing is deprived of SEO enriched keywords. Together, they create a loop that scales up sales volume, improves Best Seller Rank (BSR) and organic rankings.
- PPC sales speed up keyword indexing and organic rankings
- High Converting PPC Keywords dictate frontend and backend SEO structure
- SEO-optimized listings improve CTR and lower ACOS naturally
- PPC and SEO secure faster sales momentum and Best Seller Rank (BSR)
SEO + PPC Loop Is The Growth Engine Every Struggling Amazon Brand Needs In 2026
Amazon PPC Case Studies By Ecom Brainly
Case Study No 1: Scaling Down ACOS, Scaling Up Sales [Supplement Brand]
The Problem
At evaluation, Ecom Brainly observed a supplement brand was grappling with stagnant sales with ACOS hovering at 68% on Amazon. Majority of ad spend was drained by Auto and Broad PPC campaigns. It resulted in high impressions but weak order intent.
What We Did
Ecom Brainly studied search term reports, seggregated conversion-oriented keywords, added 200+ negative keywords and shifted spend into Exact and Phrase Match campaigns. Bid adjustments were applied based on conversion velocity and placement performance.
The Result
In the time-bracket of 60 days, ACOS trimmed to 34% while daily order volume spiraled by 1.8x.
Case Study No. 2: Downturning ACOS by 32% [Skincare Brand]
The Problem
At assessment, we studied a skincare brand was undergoing massive advertising losses with ACOS stands at 75% on Amazon. The budget was being drained on broad search terms like “face cream” that earned clicks with minimal conversion rate (C.V.R).
What We Did
Ecom Brainly PPC strategists audited the account, added around 300+ negative keywords and restructured PPC campaigns around high-intent Exact Match terms. Budget was pulled away from waste and pushed into high-converting keywords to garner profitable orders.
The Result
In 75 days, ACOS witnessed a drop to 32% and net profit scaled up.
Case Study No. 3: Restraining Rising CPCs in Amazon PPC [Pet Brand]
The Problem
Ecom Brainly reviewed a pet brand was experiencing high CPCs across root keywords. Consequently, ACOS scaled up to 60% despite steady traffic. Competitive bidding in the pet category was eating profit margins.
What We Did
Ecom Brainly studied bid-to-conversion ratios, reduced bids on inflated keywords and introduced segmented Exact Match campaigns with placement-based bid controls to protect top-of-search (TOS).
The Result
ACOS improved to 35% in a span of 55 days while CPCs normalized with systematic game plan.
Case Study No. 4: Conversion Rate Hurdle In Amazon PPC [Electronics Brand]
The Problem
Ecom Brainly reviewed an electronics product. It was receiving high traffic from Amazon PPC but struggled with low conversion rate. ACOS was devastated at 72%.
What We Did
We refined high buyer-intent keywords, reduced exposure on research-based terms and concentrated PPC Ad Spend on Exact Match keywords in accordance with purchase-ready shoppers.
The Result
ACOS settled at 35% over a 75-day period, while ad-attributed sales scaled without diluting profit margins.
Case Study No. 5: Scaling Beauty Ads Without Margin Loss
The Problem
At review, a beauty brand attempted to scale Amazon PPC spend but saw ACOS rise to 71% due to increased competition and uncontrolled bid escalation.
What We Did
We introduced bid discipline, segmented campaigns by intent, and prioritized high-converting Exact Match keywords while limiting exploratory spend.
The Result
Over a 75-day period, ACOS stabilized at 36% and ad-attributed sales scaled profitably.
Our Professional Amazon Advertising Management Process
Step 1: Discovery Call
We begin by learning your brand vision, current profit struggles and revenue targets to align our growth strategies with your business goals.
Step 2: PPC Account Audit
We examine past search term data and campaign setup to determine where money is being drained and where profitable sales are being missed.
Step 3: Strategy Roadmap
We present a customized execution plan detailing exactly how we will fix your campaign structure, allocate budgets and target high converting keywords to hit your goals.
Step 4: The Takeover & Cleanup
We assume control of the dashboard and execute the initial setup, cleaning up messy campaigns and launching our proprietary structure for disciplined account management.
Step 5: Immediate Wins
We implement our “Stop the Bleeding” protocol immediately. You will typically see stabilized ACOS and ad spend brought under tighter control within the first 21 days of optimization.
Step 6: See the Magic
Once the foundation is solid, we shift to aggressive scaling. Within 90 days, our partners typically see a major increase in market share and 30% to 50% revenue growth.
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frequently asked questions
Our Amazon PPC Management services begin with immediate Listing audit and account cleanup in week one. You will typically see noticeable ACoS improvement within the first 21 days, with significant sales growth strategies fully impacting your bottom line by month three.
Absolutely. We possess extensive expertise with both Amazon Seller Central and Amazon Vendor Central advertising consoles. This includes advanced tactics like Amazon TV ads and sophisticated display configurations, managing the unique challenges of the 1P vendor relationship.
It’s possible, but for a good reason. If we aggressively cut “bleeding” spend on non-converting terms, your top-line revenue might show a slight dip initially. However, your net profit will increase immediately, as we prioritize ROI maximization over vanity metrics.
They are distinct, yet highly synergistic services. While our core focus is Amazon PPC Management, we understand the connection. We offer complimentary basic listing optimization for up to 5 SKUs per month. For more extensive needs, we offer dedicated Amazon listing services to make sure our listings convert better.
Yes, we do. We use a specialized “Honeymoon period” strategy with higher initial aggression to rapidly spike sales velocity. This quick push helps secure strong organic rank early, setting your new product up for sustained success.
You get a dedicated Amazon PPC manager. Every strategic bid optimization, keyword selection, and campaign optimization is made by a human expert. Software simply cannot replace a human’s understanding of market nuance or your business goals.
We perform major optimizations including bid management strategy and negative keyword management on weekly basis. Beyond that, we conduct daily monitoring of your budget and overall campaign performance metrics to catch and correct any issues in real-time.
We prioritize efficiency and data integrity. We will only undertake a full account restructure if your current setup is truly chaotic and hinders performance. Our preference is to “clean up” and optimize existing campaigns, preserving valuable historical data rather than starting from scratch.
Absolutely. Our Amazon PPC services are built on keyword data. We use advanced tools like Helium 10, Brand Analytics, and insights from Amazon Marketing Cloud to identify high-opportunity, high-intent keywords that drive profitable traffic.
Yes, for qualifying larger accounts. Amazon Marketing Cloud (AMC) provides invaluable, granular insights into the customer journey, helping us understand cross-channel attribution and improve audience targeting.
No. We operate on a flexible, month-to-month basis. We firmly believe that our Amazon advertising partnership should be earned every 30 days through consistent results and transparent communication.
Our pricing model is straightforward. We typically charge either a flat monthly management fee or lower monthly flat fee + small percentage of your sales revenue. We do this so our success is directly tied to the performance and profitability of your Amazon business.