Amazon SEO Services
Make Amazon Algorithm Work for Your Growth
We optimize your listing around real ranking drivers like keyword relevance, CTR, and conversion rate. Every change we make is backed by data from competitor insights, brand analytics, and PPC reports to reach page 1 and stay there.
What Is Amazon SEO?
On Amazon, if your product isn’t on page one, it’s almost invisible. According to marketplace data, more than 70% of sales happen within the first page of results.
This is where Amazon listing optimization services come in. Optimizing titles, bullet points, descriptions, images, and backend keywords directly influences two key things:
- Click-Through Rate (CTR): Does your main image and title make shoppers stop scrolling?
- Conversion Rate (CVR): Once they click, does your copy, A+ content, and reviews convince them to buy?
What Issues We Fix For You
- Getting your listings fully indexed for thousands of relevant keywords.
- Optimizing the main image to improve CTR and make shoppers stop scrolling.
- Resolving cases where titles, bullets, or attributes don’t update on the live listing.
- Rebuilding parent-child variations for shared reviews and ranking
- Connecting PPC and SEO strategies so ad spend drives long-term organic ranking.
- Fixing attributes updated in Seller Central that don’t reflect on the frontend.
- Addressing compliance violations that get listings flagged or removed.
- Cleaning up catalog errors caused by bulk uploads and flat file issues.
- Fixing catalog errors and issues that come from bulk updates
Our 3-Stage Amazon SEO Process
Stage 1: Research and Foundation Buildup
We build or rebuild listings so Amazon clearly understands and indexes your product.
- Use Helium10 keywords scored between 6–10.
- Add main keyword first with 1–2 extras.
- Start bullets with benefit and keyword.
- Add target terms to A+ and images.
- Test main image covering 80% area.
- Fill backend terms up to 500 bytes.
- Refine size, material, and specs.
- Check indexing after 24 hours.
Stage 2: Amazon SEO + PPC Integration
Most sellers and agencies run PPC and SEO as separate teams. Here is what we do in stage 2.
- Run auto campaigns to find search terms.
- Move strong terms to manual phrase or exact.
- Add key PPC terms in title and backend.
- Rotate terms to widen reach safely.
- Check indexing after 48–72 hours.
- Test images with Experiments or PickFU.
- Keep high CTR main and extra images.
- Use promos to raise rank and indexing.
- Push strike-zone terms into top 10.
Stage 3: Scale, Indexing, and Long-Term Growth
Convert validated PPC wins and SQP search terms into durable organic rankings by promoting high-performing terms, rotating keywords for broad indexing, and scaling winners across content and campaigns
- Pull Helium10 keywords with score range 3–6.
- Get top terms from Search Query Performance.
- Add key terms in title, bullets, or A+ content.
- Add H10 and SQP terms in 500-byte backend.
- Rotate keywords weekly, title every 14 days.
- Check indexing 48–72 hours after rotation.
- Run PPC for terms not getting indexed.
- Rank strike-zone terms from 20 to 50.
- Scale winners by bids and match types.
- Share monthly plan with next 25 targets.
Keyword Research
We identify high-volume and long-tail keywords using tools like Helium 10 and Amazon data.
Competitor Analysis
We analyze top-ranked competitors to find missing keywords, pricing trends, and content gaps.
Listing Audit & SEO Plan
A complete audit reveals keyword gaps, low CTR elements, keyword indexing gaps, USP, and images issues.
Title & Bullet Optimization
Titles are written with top 2 keywords within Amazon’s 200-character limit. Bullets highlight key benefits, USPs, and features that improve CVR.
Backend Keywords & Attributes
We optimize backend keywords (500-bytes) and product attributes to help Amazon’s algorithm better understand and rank the product.
Main Image Optimization
We design main images that cover 80–85% of the frame with sharp lighting and a white background. Optimized it instantly improve CTR and organic ranking.
Lifestyle & Infographic Images
Lifestyle images show real product usage, while infographic images explain key features, dimensions, and benefits. Improvinf these will improve your CVR.
SEO Listing Copywriting
We write persuasive, SEO-focused listing that highlight premium product value and address buyer intent while maintaining natural keyword flow.
Conversion Rate Optimization
We improve CTR and conversions through optimized visuals, price testing, and structured content layout that encourages purchase decisions.
Search Query Performance Analysis
We analyze SQP to identify search terms driving impressions but low clicks. Adjustments are made to improve CTR and ranking.
Image SEO Optimization
We add keywords in image file names and alt text to improve SEO and help images rank on Amazon and Google.
Complete Amazon SEO Management
From keyword research to conversion optimization, we handle every part of Amazon SEO to increase CTR, indexing and organic ranks.
Choose Your Amazon Growth Package
Start free for 10 days. No commitment.
Starter
starts at $0 / month
Upto 1 ASIN Optimized
Growth
starts at $499 / month
Upto 05 ASINs Optimized
Scale
starts at $1499 / month
Upto 15 ASINs Optimized
2 ASINs
5 ASINs
🚣 Let's get started (custom options available)
Book Free 60-Minute Strategy Session
frequently asked questions
To improve SEO on Amazon, start searching relevant keywords with tools like Helium10. Use 1–2 main keywords in the first 80 characters of the title, 2 keywords in each bullet, and 5–6 secondary keywords in the description. Optimize your main image, add keywords in A+ content images, high resolution secondary images, add alt-text in all images, and backend attributes. Use the full 500-bytes backend search terms field (generic keyword) for remaining and misspelled keywords. Done right or through expert Amazon SEO services, these steps help improve keyword indexing and ranking stability.
Amazon SEO is making your listing show up for the keywords buyers actually use and turn that traffic into sales. It combines keyword indexing with real performance by setting up your title, bullets, backend, and images in a way that helps Amazon index the right terms and improve your ranking. Professional Amazon SEO services do this work for you: keyword research, listing edits, and ongoing checks so both indexing and ranking improves.
Put the 1-2 main keywords in first 80 characters in the title, 2 keywords per bullets and 5-6 keywords in description. Use remaining keywords and misspeling keywords in 500-bytes backend search terms. Don’t copy-paste the same keyword everywhere; unless needed. Teams offering Amazon listing optimization services treat backend fields as precision space and avoid duplication of keywords.
To rank high on Amazon search, use a mix of SEO and PPC. Start by fixing keyword indexing so your product is searchable, then run Amazon PPC to drive traffic and strengthen keyword ranking. When your listing converts well, PPC costs drop and sales rise, which helps your product rank naturally. To hold top positions, match your competitors’ sales velocity and conversion rate.
Amazon first checks if an ASIN is indexed for a search keyword, then rewards listings that get high CTR and CVR. If you’re indexed but don’t convert, your ranking won’t hold. A strong Amazon SEO agency focuses on both indexing and conversion factors that actually push organic ranking higher.
If you’re managing a single ASIN, you can handle basic optimization. For multiple SKUs, an Amazon SEO agency can run full keyword research, indexing checks, and backend optimization faster and with fewer errors. It saves time and improves ranking stability.
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