12 Best Amazon Seller Tools for 2025 (Tried & Tested)

It’s 2025, and running a growing Amazon business on a spreadsheet is a surefire way to get left behind. The market moves too fast, the data is too complex, and your competitors are using automated software to spot opportunities you’re completely missing. Manually tracking inventory, profits, and keyword ranks just doesn’t cut it anymore.

But with hundreds of tools out there, which ones actually solve real problems? I’ve spent years in the trenches testing countless platforms for my clients and my own brands. This guide cuts through the noise to show you the best Amazon seller tools that genuinely work. We’ll break down the right tool for every job, from finding your next product to managing your finances. Each review includes a no-fluff breakdown of its strengths, so you can pick the platform that fits your business.

1. Helium 10

Helium 10 is the go-to all-in-one platform for a reason. Instead of patching together five different tools for keyword research, listing optimization, and PPC, you get one system that does it all. Its real strength is how the tools work together. You can find a product with Black Box, check its demand with the Xray Chrome extension, steal competitor keywords with Cerebro, and build your listing, all in one place.

This integration saves a ton of time. A great bonus is the Freedom Ticket training course that comes with paid plans. It’s a full-blown course on building an Amazon business, which is incredibly valuable if you’re just starting out and need both tools and guidance. While the top-tier plans are an investment, the functionality justifies the cost for serious sellers looking to scale.

Key Details

• Best For: Sellers at any stage who want a single, powerful solution for almost every task.
• Standout Features: Cerebro (reverse ASIN keyword tool), Xray (Chrome extension), and the Freedom Ticket training.
• Pricing: Has a limited free plan. Paid plans start at $29/month (billed annually).
• Website: https://www.helium10.com

2. Jungle Scout

Jungle Scout is famous for its user-friendly interface and rock-solid product research tools. It’s one of the best Amazon seller tools for finding and validating product ideas. Tools like its Product Database and Opportunity Finder are great at turning complex market data into simple, actionable insights. If you’re looking for your first (or next) winning product, this is a great place to start.

Beyond research, Jungle Scout also offers tools for keyword tracking, listing optimization, and even finding suppliers. A huge plus is the Jungle Scout Academy, which has high-quality video training that walks you through everything. This mix of easy-to-use tools and education makes it a powerful launchpad for new sellers.

Key Details

• Best For: New and growing sellers who want simple, effective product research and helpful training.
• Standout Features: Product Database, Opportunity Finder, and the Jungle Scout Academy training.
• Pricing: Starts at $29/month (billed annually).
• Website: https://www.junglescout.com

3. Viral Launch

Viral Launch is a solid suite of tools, especially known for its deep market intelligence and flexible plans. It’s great at helping you find promising products using historical sales data and trend analysis. The tools are designed to work together, so you can find a product with Product Discovery, validate it with Market Intelligence, and then get a head start with its keyword and listing tools.

A really cool feature is that you can buy the Market Intelligence tool by itself. This is perfect for new sellers who just want to focus on product research without paying for a full suite of tools they don’t need yet. This makes it a great choice for sellers planning their Amazon product launch.

Key Details

• Best For: Sellers on a budget who need powerful product research tools and want to scale up later.
• Standout Features: Market Intelligence with historical data, Listing Builder, and the option to buy the research tool separately.
• Pricing: Plans start at $17/month (billed annually).
• Website: https://viral-launch.com

4. AMZScout

AMZScout is a fantastic tool for sellers focused on arbitrage, wholesale, or dropshipping. It focuses heavily on product research and offers lifetime deals, which is a huge plus for sellers on a tight budget. Instead of trying to do everything, AMZScout gives you a specific toolkit to quickly validate product ideas, check trends with its PRO AI Extension, and calculate your potential profit on the go.

This makes it a great starting point if you’re sourcing existing products instead of building a private label brand. It also has guides for arbitrage and wholesale sellers, giving you practical advice to go with the software. While it might not be as feature-packed as Helium 10, its value for specific business models is undeniable.

Key Details

• Best For: New sellers and those focused on online arbitrage, wholesale, or dropshipping.
• Standout Features: PRO AI Extension for product validation and lifetime deal options.
• Pricing: Offers a free trial. Paid plans have annual options and lifetime bundles.
• Website: https://amzscout.net

5. SmartScout

SmartScout gives you a bird’s-eye view of the Amazon marketplace, making it perfect for wholesale sourcing and competitor analysis. Instead of just looking at individual products, it lets you see a brand’s entire catalog, who is selling their products, and how much traffic each seller is getting. This is a game-changer for finding brands to partner with or spotting saturated markets to stay away from.

You can filter through millions of data points to find brands with “low FBA seller competition” or “high monthly revenue.” It’s more than just product research; it’s strategic market intelligence. It can take some getting used to, but the depth of its brand and seller data is unmatched for wholesale sellers.

Key Details

• Best For: Wholesale sourcers, agencies, and advanced sellers who need deep brand and competitor data.
• Standout Features: Brand and seller databases, Ad Spy for advertising insights, and powerful market filters.
• Pricing: Plans start at $25/month (billed annually).
• Website: https://www.smartscout.com

6. Keepa

Keepa is the undisputed king of historical Amazon data. It’s an essential tool for anyone in arbitrage or wholesale, but even private label sellers use it to check a market’s stability. Keepa does one thing perfectly: it tracks a product’s price history, sales rank, and Buy Box ownership over time. This data is critical for making smart sourcing decisions and avoiding products whose prices are about to tank.

Many of the other big Amazon seller tools actually pull their historical data from Keepa, so it’s the original source. Its browser extension puts all this data right on the Amazon product page, so you can analyze deals instantly. This is a must-have for understanding a product’s true sales velocity and price stability, which is key for effective Amazon pricing strategies.

Key Details

• Best For: Arbitrage and wholesale sellers, and private label sellers validating market stability.
• Standout Features: Detailed price and sales rank history charts, Buy Box tracking, and product finder alerts.
• Pricing: A free version with limited data is available. The full data subscription is €19/month (about $20/month).
• Website: https://keepa.com

7. SellerApp

SellerApp is a smart, data-driven platform that really shines with its PPC automation and optimization tools. It has a full suite of features for product research and listing optimization, but its advertising tools are where it stands out. The platform gives you deep analytics on your campaign performance, helping you see exactly where your ad money is going and how to make it work harder.

If you’re overwhelmed by Amazon ads, SellerApp simplifies things with rule-based automation and clear dashboards. Its Listing Quality Score also gives you a number to work towards to improve your organic ranking. It’s a great tool for balancing both paid and organic growth. If you’re new to advertising metrics, it helps to understand concepts like ACoS vs. ROAS.

Key Details

• Best For: Sellers who want to automate and optimize their PPC campaigns with data-driven insights.
• Standout Features: PPC Campaign Manager with automation, Product Intelligence, and a Listing Quality Score.
• Pricing: Offers a freemium plan. Paid plans start at $39/month (billed annually).
• Website: https://www.sellerapp.com

8. Sellerboard

While other tools focus on finding products, Sellerboard is all about one thing: profit. It’s one of the best Amazon seller tools for getting a clear and accurate picture of your business’s financial health. The platform automatically pulls data on over 100 different Amazon fees, ad spend, and shipping costs, then puts it all into a simple dashboard that shows your true profitability in real-time.

For Sellerboard, profit tracking isn’t an afterthought; it’s the main event. It also includes helpful operational features like inventory management and automated review requests. But its main job is to answer the most important question: “Am I actually making money?” For any seller serious about cash flow, this tool is a must-have, especially at its competitive price.

Key Details

• Best For: Sellers who need a highly accurate, affordable, and easy-to-use profit and loss dashboard.
• Standout Features: Real-time profit analytics, automated review requests, and inventory alerts.
• Pricing: Starts at $15/month (billed annually) with a one-month free trial.
• Website: https://sellerboard.com

9. Scale Insights

ScaleInsights is a powerful PPC optimization tool that’s gaining a lot of traction, especially with sellers who find other platforms too complex or expensive. It focuses on automating your campaign management with smart rules and AI-driven suggestions. You can set rules to automatically harvest converting keywords, adjust bids based on your target ACoS, and move poor-performing search terms to your negative keywords list.

What makes it different is its focus on simplicity and action. The dashboard is clean and tells you exactly what you need to do, like “increase bid” or “negate keyword.” This is great for sellers who want the power of automation without a steep learning curve. It helps you stop wasting money on ads that aren’t working and double down on the ones that are. It’s a fantastic tool for taking control of your ad spend without needing to be a PPC expert.

Key Details

• Best For: Sellers who want an easy-to-use and affordable PPC automation tool.
• Standout Features: Rule-based campaign automation, clear action-oriented dashboard, and automatic keyword harvesting.
• Pricing: Plans are based on ad spend, starting around $50/month.

10. SoStocked

SoStocked is a specialized tool for inventory forecasting and demand planning. It’s built to solve one of the biggest problems for Amazon sellers: running out of stock or ordering way too much. Unlike other tools where inventory is just a side feature, SoStocked is entirely dedicated to giving you control over your supply chain. It helps you accurately predict future sales by looking at seasonality, your marketing plans, and sales trends.

You can create purchase orders, track shipments from your supplier all the way to Amazon’s warehouses, and manage inventory in different locations. The platform is best for established brands that need a precise, data-driven system. The hands-on support during setup makes it a powerful operational tool.

Key Details

• Best For: Growing brands and established sellers who need precise inventory forecasting.
• Standout Features: Advanced forecasting, purchase order and shipment tracking, and hands-on onboarding.
• Pricing: Custom pricing is available after a demo. No free trial is offered.
• Website: https://www.sostocked.com

11. Teikametrics (Flywheel 2.0)

Teikametrics is an intelligent advertising platform that uses AI to automate and optimize Amazon and Walmart PPC campaigns. Its core feature, Flywheel 2.0, goes beyond simple bidding. It focuses on your business goals, like profitability or growing market share. This makes it one of the best Amazon seller tools for brands that want to connect ad spend directly to business objectives. It also prevents you from spending money on ads for products that are about to go out of stock.

The platform is built for both do-it-yourself users and those who want a fully managed service. Its free “Flywheel” plan offers valuable analytics for smaller sellers, while the paid plans offer AI-powered optimization for bigger brands. This lets you grow with the tool as your business scales.

Key Details

• Best For: Brands with significant ad spend looking for AI-driven PPC optimization.
• Standout Features: Goal-based AI bidding, inventory-aware campaigns, and optional managed services.
• Pricing: Offers a free plan for basic analytics. Paid plans are based on monthly ad spend.
• Website: https://www.teikametrics.com

12. Perpetua

Perpetua is an advanced advertising platform for brands and agencies with large ad spends. It stands out by using sophisticated AI bidding and hourly reporting to stay ahead of the competition. You can set goals for things like market share, organic rank, or ACoS, and its AI will adjust bids in real-time to hit those targets. This is for serious advertisers who have outgrown basic automation.

The platform is great at scaling complex ad strategies across large product catalogs. Its share-of-voice and organic rank reports give you a clear picture of where you stand against competitors. While it’s more expensive than tools for smaller sellers, the dedicated support and powerful features offer huge value for brands looking to maximize their ad ROI. To get started, you can learn more about developing a winning Amazon PPC strategy.

Key Details

• Best For: Established brands and agencies with large ad spends needing advanced, goal-driven PPC automation.
• Standout Features: AI-driven bid optimization, hourly share-of-voice tracking, and dedicated strategic support.
• Pricing: Custom pricing based on ad spend, typically starting at a higher tier.
• Website: https://perpetua.io

Top Amazon Seller Tools Feature Comparison

What’s Your Next Move? Choosing Your Tool Stack

We’ve covered a lot, from all-in-one powerhouses like Helium 10 to specialized tools for ads and inventory. The key isn’t to find one “perfect” tool but to build a stack that fits your business goals and budget. The search for the best Amazon seller tools is about creating a custom toolkit for your journey.

So, what’s the right move for you? It starts with looking at your biggest pain point right now. Don’t buy the software with the most features if you’ll only use 10% of them. Instead, invest where it will make the biggest impact on your bottom line.

Here’s a practical way to decide:

• If you’re stuck on product research: Your priority should be a tool like Jungle Scout or Helium 10. Their databases and Chrome extensions are the industry standard for finding high-demand, low-competition products.
• If your PPC campaigns are burning cash: A high ACoS will kill your profits. Look at a dedicated advertising platform like Perpetua or ScaleInsights for automated bidding. These tools can quickly pay for themselves by cutting wasteful ad spend.
• If you’re losing money on stockouts: Inventory management is a silent profit killer. A specialized tool like SoStocked will save you money by preventing lost sales and long-term storage fees.
• If you don’t know your real profit: Stop trying to figure it out with Amazon’s messy reports. A financial tool like Sellerboard is non-negotiable. It connects all your fees, ad spend, and cost of goods to show you your true profit margins.

Your first step is to pick one tool that solves your most critical problem today. Get comfortable with it and see if it’s giving you a return on your investment. Did it save you 10 hours a week? Did it cut your ACoS by 15%? Once you see a real result, you can move on to the next problem. Building your tool stack is a process. Start small, solve a real problem, and expand as your Amazon business grows. The right software is an investment, not an expense.