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amazon ads match types marketing analysis

Match Types In Amazon Advertising : Exact vs Broad vs Phrase

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Amazon’s advertising platform (Sponsored Products and Sponsored Brands) lets you target customer search queries using keyword match types. The accurate pairing of these match types to capture high-intent traffic without overspending is a principal objective for Amazon PPC management services. A keyword is what you bid on in a manual campaign, and the match type […]

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Amazon PPC placement

Placements In Amazon PPC: Top of the Search (TOS) vs Rest of the Search (ROS) vs Product Pages

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In Sponsored Products campaigns, ads can appear in three main locations: Top-of-Search (first page of search results, usually the first row), Rest-of-Search (other positions on search results pages), and Product Detail Pages (on individual product pages). Each placement has unique visibility and performance characteristics. Understanding and controlling these placements allows sellers to use right bidding

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how to get ungated on Amazon

How to Get Ungated on Amazon for Restricted Categories

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Amazon classifies many product niches as “restricted” (gated) or “prohibited.” Restricted categories require Amazon’s explicit approval before you can list items; prohibited items you can never sell. In practice, ungating means obtaining permission to sell in a restricted category or brand by proving compliance and authenticity. Amazon gates categories and brands to protect customers and

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best amazon inventory management software inventory management

Top 12 Best Amazon Inventory Management Software For 2026

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Managing Amazon FBA inventory is a delicate balance. If you overstock, you’ll face mounting storage fees that hurt your profits, especially with Amazon’s 2025 updates to aged inventory surcharges. If you understock, you risk a sales halt, which can damage your Best Seller Rank (BSR) and organic search visibility. A Jungle Scout report found that

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Amazon Reimbursement Tools

Top 12 Amazon Reimbursement Tools for 2026

Advertising & PPC /

Amazon’s FBA system processes millions of items daily, and mistakes happen. Inventory gets lost, damaged during transit, or mishandled in warehouses. Customer return errors, overcharged fees, and other discrepancies are surprisingly common, chipping away at your profits. For most sellers, these small losses add up to an estimated 1-3% of their annual revenue, a significant

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Amazon Marketing Cloud

How to Use Amazon Marketing Cloud to Scale Ad Campaigns

Advertising & PPC /

Amazon Marketing Cloud (AMC) is a cloud-based data that lets advertisers analyze detailed shopping and ad interactions across Amazon. AMC ingests pseudonymized signals from Amazon’s trillion+ shopping, browsing, and streaming data and advertisers’ own inputs and lets you query them with SQL to uncover insights and build custom audience segments. Launched in 2019, AMC has evolved

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Amazon Customer Retention

Amazon Customer Retention Strategies for Repeat Sales (Updated 2026)

Advertising & PPC /

Amazon sellers face intense competition, so retaining existing customers is important for repeat sales. Customer retention, the ability to keep buyers coming back  means building loyalty that leads to repeat purchases. In practice, loyal Amazon customers will repeatedly choose your brand and products over others. Focusing on retention is usually more cost-effective than constantly acquiring

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amazon ppc dayparting

Amazon PPC Dayparting: Optimizing Ad Schedules with Hourly Data

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Amazon PPC dayparting (also called ad scheduling) is the practice of running or adjusting your ads at specific times of day or days of week to maximize performance. A consistent daily spike in order volume acts as a strong positive signal to the search algorithm. In PPC managment, Ecom Brainly strongly utlizes dayparting, as part

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amazon bidding strategies e commerce

Bidding Strategies In Amazon Advertising: A Complete Guide 2026

Advertising & PPC /

Winning the Amazon ad auction starts with choosing the right bidding strategy and understanding how bids interact with ad placements. Every Sponsored Products campaign on Amazon lets you pick from Dynamic Bids (Down Only), Dynamic Bids (Up and Down), or Fixed Bids, and also apply placement modifiers. Choosing the wrong setting here is an easy

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