Advertising & PPC

amazon inventory management profit growth

Amazon Inventory Management: A Practical Guide to Forecasting and Profit

Amazon inventory management is the process of tracking stock, forecasting customer demand, and fulfilling orders. The objective is simple: have the right amount of product available when customers want to buy, without overspending on stock that doesn’t sell. Getting this balance right is what separates sellers who struggle from those who build a profitable business. […]

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amazon ppc tools workspace analytics

12 Best Amazon PPC Tools for Sellers in 2025

Managing Amazon PPC campaigns without specialized software is like trying to navigate a dense jungle with a pocket compass. You might move forward, but you’re likely missing the most efficient path and wasting valuable resources. As advertising costs continue to rise, relying solely on the native tools in Seller Central leaves your brand vulnerable to

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Track Amazon Ranking

12 Best Tools to Track Amazon Ranking in 2026

Amazon search results you see are personalized based on your location and browsing history, which means they don’t reflect what a typical shopper sees. This inconsistent data leads to poor decisions on PPC ad spend and listing optimization, ultimately costing you sales. You can’t measure the impact of your marketing if you don’t have a

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Amazon sponsored brands

Amazon Sponsored Brands Ads Explained (Updated 2025)

When browsing Amazon, if you notice videos playing within the search results or large banner/video below the search bar, these are Sponsored Brands ads, designed to showcase products to shoppers. These ads are completely different from Sponsored Products, which are more like placing a single product at eye-level within search results or product pages. What

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Amazon competitor analysis

Amazon Competitor Analysis: A Guide to Getting More Sales

Amazon competitor analysis is a complete teardown of what makes top sellers in your niche successful. In other words its a reverse-engineering their entire strategy, from the keywords they rank for to their advertising plays and how they handle customer feedback. When you understand the mechanics of your competitor’s success, you can build a sustainable

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Amazon ACOS

Amazon ACoS and TACOS Explained: What They Reveal About Your Sales

Amazon ACoS stands for Advertising Cost of Sales. It’s the percentage of ad spend compared to the sales your ads generate. In simple terms, it shows how much you spend to make each dollar in sales. A lower ACoS means more profit, while a higher ACoS means you’re spending more than you should on ads.

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ACOS vs ROAS

ACoS vs ROAS: Which Metric Should Amazon Sellers Really Track?

When you’re running Amazon PPC campaigns, you’ll see ACoS and ROAS everywhere. ACoS (Advertising Cost of Sale) tells you how much of your revenue gets eaten up by ad spend. On the other hand, ROAS (Return on Ad Spend) shows how much revenue you generate for every dollar you spend on ads, highlighting your return. ACoS

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Amazon Ranking Algorithm

How Amazon Ranking Algorithm Ranks Products in 2026

Amazon processes over 12 million product listings across its U.S. marketplace alone. The algorithm behind which products appear first is responsible for directing billions of dollars in sales every year. If your listing sits on page two, you are effectively invisible to 70%+ of shoppers who never scroll past the first page of results. Amazon’s

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