Amazon Pay-Per-Click (PPC) for books provides paid placement for your book directly in front of readers as they search on Amazon and on the product pages of similar authors. Every ad click sends a potential buyer straight to your book's detail page. If that page is not optimized to convert visitors into buyers, you are […]
Amazon Enhanced Brand Content, now officially called A+ Content, is the difference between a simple text ad and a full-color magazine spread on your product detail page. It lets you replace the plain-text product description with high-quality images, comparison charts, and brand storytelling to show customers what your product is really about. This isn’t just
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An Amazon SKU (Stock Keeping Unit) is your internal, unique code for a specific product in your inventory. Think of it as a nickname that only you and your team use to keep your products organized. While Amazon will assign a random SKU if you leave the field blank, creating your own custom Amazon SKU
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Optimizing your Amazon conversion rate is the foundation of success on the platform. Amazon conversion rate measures the percentage of visitors who purchase your product after viewing your listing. Amazon officially calls this metric Unit Session Percentage in Seller Central, and it’s calculated by dividing the number of orders by the total number of sessions
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Amazon digital marketing also known as Amazon PPC (Pay-Per-Click) advertising has become important tool for sellers to get initial sales velocity increase organic ranking. Roughly three out of four Amazon sellers now use PPC to reach customers and nearly 80% of sellers advertise on or off Amazon. With hundreds of millions of products struggling to
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To improve your product's ranking on Amazon, you need to understand the A10 algorithm. Today, ranking well is about proving your product delivers a great customer experience that, most importantly, leads to sales. The algorithm rewards listings that excel in three core areas: sales history for relevant keywords, conversion rates, and your operational reliability. What
If you’ve ever wished you could see exactly how customers find, compare, and buy products on Amazon, Brand Analytics is the tool for you. It’s a powerful set of reports that shows you what’s happening behind the scenes, using real Amazon shopping data. This means you can stop making business decisions based on guesswork. What
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Creating an Amazon Storefront gives your brand a custom, multi-page destination on Amazon that can imporove sales and brand awareness. According to Amazon’s internal data, shoppers who visit a storefront buy 53.9% more frequently and have a 71.3% higher average order value compared to those who don’t. When customers land on your product detail page,
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Choosing the right product is the most critical decision an Amazon seller makes. A great product can succeed even with average marketing, but the best marketing in the world can’t save a bad product with no demand. With over 350 million products on Amazon, guessing isn’t a strategy; it’s a quick path to lost capital
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Sending your products to Amazon is the first step in using its powerful Fulfillment by Amazon (FBA) service. In simple terms, you prepare, pack, and ship your inventory to an Amazon fulfillment center. Once it arrives, Amazon takes over storage, picking, packing, customer shipping, returns, and even customer service. This one move gets your products
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