Amazon Image Requirements and Best Practices in 2025

It’s essential to get your Amazon images right. Good images can boost your sales, while bad ones can hurt your product’s performance. If your images aren’t up to standard, your listing might get suppressed and become invisible to buyers. This guide provides the rules you need to follow for your main product images and more.

Quick Guide to Amazon Image Requirements

1. Technical requirements

• Every Amazon product must include at least one image.
• Larger images, with a minimum of 1,000 pixels on the longest side, are preferred to enable zoom functionality, which can improve sales.
• JPEG format is favored for images.
• It is advised to have at least six images and one video for each product.

All images should adhere to these specifications:

• Dimensions between 500 and 10,000 pixels on the longest side
• File formats accepted include JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or non-animated GIF (.gif), with JPEG being the preferred option
• Images need to be clear and free of pixelation or jagged edges

2. Product Main Image Requirement

The primary image on the detail page is known as the “main image,” which also appears in search results.

• The main product image must:
  • Clearly depict the product with a realistic, high-quality image that accurately shows scale, quantity, and color.
  • Avoid placeholders, as the first image sets the product identity. Temporary placeholders can prevent image uploads.
  • Feature a pure white background (RGB: 255, 255, 255) for consistency across search and product detail pages.
    • Certain product types may use a lifestyle image without text or logos.
  • Display the product as 85% of the image.
  • Exclude text, logos, borders, color blocks, watermarks, or other graphics on or behind the product. Ensure pieces in multi-piece products are proportionate, without any piece enlarged.
  • Fully show the product in the frame without cropping.
  • Not include accessories or props not sold with the product to avoid customer confusion.
  • Show the product only once, such as the front view, without combining multiple views.
  • Display a single unit of the product and any included accessories.
  • Exclude packaging unless it’s a key feature, like a carrying case or gift basket.
  • Avoid showing any part of a mannequin, including clear, solid-color, flesh-toned, framework, or hangers.
  • For footwear, show a single shoe, facing left, at a 45-degree angle.
  • Present clothing accessories or multipacks flat, without a model.
  • For adult-sized clothing, show on a model who is standing. Models can represent various physical mobilities and use assistive devices like wheelchairs or prosthetics.

  Here’s a quick summary of the technical specs you absolutely have to get right for your main product image.

  Requirement	Specification	Why It Matters
  Background	Pure white (RGB 255, 255, 255)	This is a strict Amazon mandate for a clean, uniform search results page. No exceptions.
  Product Fill	Product must occupy at least 85% of the frame	Maximizes visibility and helps shoppers see product details at a glance, especially on mobile.
  Resolution	Minimum 1000 pixels on the longest side	This is the minimum needed to enable Amazon’s zoom feature, which customers rely on to inspect products.
  File Format	JPEG, TIFF, PNG, or GIF	These are the only accepted formats. JPEG is almost always the best choice for quality and file size.
  Color Mode	sRGB or CMYK	sRGB is the standard for the web and ensures your colors look accurate across different devices.

Technically, the minimum resolution is 1000 pixels on the longest side to enable the zoom feature, but I always recommend going bigger. Aim for 2000 x 2000 pixels for much better clarity, which is critical when you consider that over 70% of Amazon shoppers browse on mobile devices. You can dig into more of these updated standards and why they matter for mobile shoppers on flapen.com.

3. All product images Requirements

All product images, main or otherwise, must meet the following requirements:

• Ensure the product description is accurate.
• Align with the product’s title.
• Avoid images with nudity or sexual suggestions, including both models and illustrations.
• For children’s and baby undergarments, leotards, swimwear, and similar items, photographs should be taken flat, without models.
• Exclude images of customer reviews, star ratings, promotional claims (e.g., free shipping), or seller-specific information.
• Do not include text or price details (only swatch image).
• Avoid using Amazon logos or trademarks, and anything similar, including terms like “Amazon,” “Prime,” “Alexa,” or the Amazon Smile logo.
• Do not use any Amazon badges or anything resembling them, such as “Amazon’s Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best seller,” or “Top seller.

Why Your Images Are Your Best Salesperson

Let’s be honest: on Amazon, your images do most of the heavy lifting. Shoppers see pictures long before they ever read a bullet point, which makes your visual game the single most important factor in getting them to stop scrolling. Think about your own habits. When you’re scanning search results, what grabs you? It’s always the main image.

A sharp, compelling main image is directly tied to improving your click-through rate (CTR) from the search results page. Once they’re on your listing, your other images take over the job of closing the deal. This is where you show the product in action, call out its best features, and build enough trust to get them to click “Add to Cart.”

This isn’t just a hunch; it’s how people shop. Research consistently shows that the vast majority of online shoppers, 83% of U.S. smartphone users, in fact, say product images are a huge influence on their decision to buy. We process visuals infinitely faster than text. Your photos are your first impression and, often, your only shot at making the sale. FBA Creatives actually breaks down the psychology behind this in their 2025 guide on Amazon graphics.

More Than Just a Pretty Picture

Great images do more than just attract new customers, they help you keep them, too. When your photos are clear, detailed, and accurately represent what you’re selling, you set the right expectations from the start. This simple step can dramatically cut down on your return rates because people know exactly what’s arriving at their door.

A polished, professional set of images also signals quality. It can justify a higher price point and make your product feel more premium than a competitor’s, even if the items are nearly identical. This kind of visual storytelling is a core part of effective Amazon search engine optimization, because it helps convince both Amazon’s algorithm and your potential customers that your listing is the one to choose.

A Breakdown of Main and Secondary Images

Think of your main image as the headline. It has one critical job: to stop a shopper mid-scroll and earn the click. This image operates under Amazon’s strictest rules, which we’ve already covered. But once they’re on your product page, the real work begins. Your secondary images are your sales team, there to convince that shopper to buy. This is your shot to tell a visual story, answer questions before they’re even asked, and build the confidence they need to hit “Add to Cart.”

Amazon gives you six secondary image slots (plus one for video). Don’t let a single one go to waste. Every image needs a purpose. Treat it like a mini sales presentation. If you’re not using every slot to hammer home a benefit or crush a potential objection, you’re just leaving money on the table for your competitors.

1. Your Slot-by-Slot Image Strategy

A classic rookie mistake is uploading six slightly different angles of the same product. It’s better than nothing, but it doesn’t do any real selling. A much smarter approach is to treat each slot like a slide in a pitch deck, with each one tackling a specific job.

Here’s a proven flow that works for just about any product out there:

• Slot 2: Key Features & Benefits (Infographic): Use your second image to spotlight the top 3-5 features. But don’t just list them; show them. Use crisp text callouts and simple icons to explain why they matter to the customer. If your coffee maker has a “quick brew” feature, a photo with a clock icon and the text “Hot Coffee in 60 Seconds” is way more compelling than another plain shot of the machine.

• Slot 3: Product in Use (Lifestyle): This is where you bring your product to life. Show it in a real-world setting. A shot of your yoga mat being used in a bright, sunlit studio helps the customer picture themselves using it. This isn’t just about showing the product; it’s about building an emotional connection and demonstrating its value in a tangible way.

• Slot 4: Scale and Dimensions (Infographic): One of the biggest drivers for returns is when a product is “smaller or larger than expected.” Head this problem off at the pass with a simple graphic showing the product’s exact dimensions. Even better, show it next to a common, everyday object for a crystal-clear sense of scale, like placing a new wallet next to a smartphone.

• Slot 5: Different Angles or Detail Shots: Now you can bring in those other product angles. This slot is perfect for highlighting the little things that signal quality, like the texture of a fabric, the stitching on a seam, or the ports on an electronic device. Use close-up, zoomed-in shots to convey craftsmanship.

• Slot 6: Before & After or Social Proof: Show the transformation. For a skincare product, this is the classic before-and-after shot. For a kitchen gadget, it might be a messy counter versus a perfectly organized one. You can also use this space for a graphic featuring a powerful quote from a 5-star review. It’s the visual equivalent of a glowing testimonial.

This kind of structured approach helps you build a compelling visual argument for your product. It’s an essential part of learning how to list products on Amazon the right way. A killer set of secondary images anticipates customer questions and answers them visually, smoothing out the path to purchase and increasing your conversion rate.

Guidelines and Good Practices for Other Amazon Images

This section covers the different image sizes and guidelines for creating images for various Amazon features such as brand story, A+ content, and brand store, including their various modules and dimensions.

1. A+ Content Images

When you get to A+ Content, you can finally breathe a little. This is your chance to break free from the super-strict, white-background-only rules of the main image slots. Think of it as your brand’s storefront right on the product detail page, a place to tell a story, not just show a product.

But with this new creative freedom comes a whole new playbook for image requirements. Each A+ module, from a big banner to a detailed comparison chart, has its own specific pixel dimensions. Get these wrong, and you’ll end up with stretched, blurry, or awkwardly cropped visuals that make your brand look amateur. Nailing these specs is the first step to a polished and high-converting A+ layout.

Trying to keep all the different A+ module sizes straight can be a real headache. You can’t just drop in a standard 1000×1000 pixel image and call it a day; it simply won’t work across the board. To help you out, here’s a quick-reference table covering the image sizes for some of the most common Basic A+ Content modules.

This table should get you started, but always double-check the specs in Seller Central before you start designing, as Amazon does update these things from time to time.

2. Basic vs. Premium A+ Images

While Basic A+ Content is a massive upgrade from a plain wall of text, Premium A+ Content is on another level entirely. If you have access to it, you get a suite of much more engaging modules, including video loops, clickable Q&As, and, most importantly, larger and more immersive image formats.

The fundamental rules don’t change, you still have to match the exact dimensions for every module. The big difference is that Premium A+ allows for stunning, full-width imagery up to 1464px wide, which can give your page a much more sophisticated, almost website-like feel. This is your best tool for building serious brand credibility and justifying a premium price. If you want to see just how powerful it can be, take a look at some of the best Amazon Premium A+ Content examples out there for a dose of inspiration.

Seller Tip: Don’t just copy and paste your secondary images into your A+ modules. Design graphics specifically for each module’s size and purpose. A full-width banner is for telling a lifestyle story, while a comparison chart image needs to be a crystal-clear shot of the product itself.

3. Amazon Image Requirements for Brand Story

Your brand’s presence on Amazon goes way beyond your product pages. Assets like the Brand Story section and your Amazon Store are where you get to tell a bigger story, but just like A+ Content, they have their own strict image requirements. Nailing these dimensions is non-negotiable if you want to create a professional, cohesive experience for shoppers exploring your full brand.

Think of your Brand Story as a mini-website that sits right above your A+ Content. It’s a huge opportunity to connect with customers on a deeper level, and your visuals have to be on point. If you mess up the banner or module images, your brand can look sloppy in a heartbeat, and that’s the last impression you want to make.

Key Brand Story Image Sizes

The Brand Story feature is built from different modules, and you guessed it, each one has its own sizing rules. The background banner is your biggest visual asset here, so give it the attention it deserves.

• Brand Carousel Background: This is your hero image, the main event. It needs to be 1464px wide by 625px tall. This single image anchors your entire Brand Story, so make it count with a high-quality lifestyle or brand-focused photo.
• Brand ASIN & Store Showcase: This module puts four of your products in the spotlight. The images here need to be at least 166px by 182px. The best move is to use your main product image on a pure white background to keep things looking clean and consistent.
• Brand Focus Image: Use this module to feature a single, larger image. The required dimension is 362px by 453px, making it a fantastic spot for a detailed lifestyle shot or a close-up of your product in action.

If you really want to make this section pop, check out our complete guide on creating a compelling Amazon Brand Story.

4. Amazon Image Requirements for Brand Store

Your Amazon Store is your brand’s dedicated home on the platform, and getting the images right is just as critical. These visuals set the entire tone for your brand’s world on Amazon.

The most important image by far is your Store Header. This banner sits at the very top of every single page in your Store and must be a massive 3000px wide by 600px tall. Because this image is so wide, you have to be careful; don’t stick any critical text or logos on the far edges, as they’ll almost certainly get cropped on different screen sizes.

For other modules like image tiles or product grids, the dimensions are a bit more flexible. That said, a solid best practice is to use images that are at least 1500px wide. This ensures they look sharp and crisp on everything from a small phone to a huge desktop monitor. Remember, consistency is everything; a uniform style across all your Store pages builds trust and hammers home your brand identity.

Common Mistakes That Get Listings Suppressed

A suppressed listing is a silent sales killer. Unlike a full-blown suspension, you don’t always get a big, scary notification telling you what’s wrong. Your product just quietly vanishes from search results, your sales flatline, and you’re left scratching your head.

Nine times out of ten, the culprit is a simple image violation that’s incredibly easy to fix, and even easier to avoid in the first place.

Most sellers get the memo about the pure white background on the main image, but the list of potential slip-ups is much longer. Violating these rules doesn’t just make your listing look unprofessional; it triggers Amazon’s bots to hide it from shoppers. The good news is that these are usually quick fixes once you know what to look for.

Top Image Violations to Avoid

Think of your main image as your product’s passport photo. It has to follow a strict set of rules, leaving no room for creative flair. Any of the following on your main image is a direct violation of Amazon’s terms and a fast-track ticket to suppression.

• Promotional Text or Badges: Adding text like “Sale,” “50% Off,” or “Free Shipping” is strictly forbidden on all images, especially the main one. This also includes any seller-specific information.
• Logos or Watermarks: Your main image must be completely sterile of any branding, logos, or watermarks. The product should be the only thing on display.
• Blurry or Low-Resolution Photos: If your image is pixelated or blurry, it doesn’t just tank your conversion rate; it can get your listing pulled entirely. Amazon demands a sharp, professional experience for its customers.
• Showing Items Not Included: Never show accessories, props, or other items in the main image if they don’t actually come with the purchase. This is considered misleading and will get you flagged in a heartbeat.

Seller Tip: Do a quick audit of your top-performing listings right now. Open an incognito window and search for them. If they don’t show up, there’s a good chance they’ve been suppressed, and an image issue is the most likely cause.

Fixing these errors is straightforward, but avoiding them from the get-go is a core part of maintaining sales momentum. It’s all about playing by Amazon’s rules to keep your products visible and your revenue flowing.

An Image Compliance Checklist for Sellers

Alright, let’s pull all these rules together into a practical checklist. Think of this as your final quality check before you push a new product live or refresh an old listing.

Running through these steps every single time is how you build a system to avoid suppressed listings. More than just following rules, it’s about creating a repeatable process that saves you headaches and, ultimately, protects your sales. Bookmark this page and make this your go-to list until it’s second nature.

The Essential Technical Checklist

Before you even get to the creative stuff, you have to nail the technical specs. Getting these wrong is the fastest way for Amazon to hide your listing from shoppers, so don’t skip this.

• File Format: Is your image a JPEG, PNG, or TIFF? For most sellers, JPEG is the perfect balance of high quality and manageable file size.
• Resolution: Is the longest side of your image at least 1,000 pixels? This is the bare minimum to activate the zoom feature. For the best customer experience, I always recommend aiming for 2,000 x 2,000 pixels.
• Color Mode: Have you saved the image in sRGB color mode? This is a non-negotiable step to make sure your product’s colors look consistent and accurate on every screen.
• File Size: Is the file under 10MB? Anything larger can trigger frustrating upload errors in Seller Central, so it’s best to compress it if needed.

Main Image Compliance Rules

Your main image is the most important and has the strictest rules of all. It needs to be a clean, straightforward shot of exactly what the customer is buying, no distractions.

• Background Check: Is the background pure white (RGB 255, 255, 255)? I mean pure white, not light gray or a slightly off-white shade.
• No Extras: Does the image feature only the product itself? Get rid of any text, logos, watermarks, or props. If it’s not included in the box, it doesn’t belong in the main image.
• Frame Fill: Does your product fill at least 85% of the image frame? You want your item to be as large and clear as possible in the search results.
• Authenticity: Does the photo perfectly and accurately represent the product? The image must be an honest depiction of the item you’re selling.

Your Top Questions Answered

Let’s tackle a few of the most common questions that trip sellers up. These are the sticking points I see all the time, so here are some clear, straightforward answers to get you back on track.

Can I Use PNG Files for My Product Images?

You sure can. Amazon’s system officially takes JPEG, PNG, TIFF, and GIF files, so you have options. Most sellers stick with JPEG because it hits that sweet spot between great quality and a small file size, which is exactly what you want.

But PNGs definitely have their place. They’re perfect when you need a transparent background, say for an infographic or a specific lifestyle shot. Just remember, that’s a no-go for your main image. For that all-important hero shot, a high-quality JPEG is almost always your safest and best bet.

What Happens if My Images Are a Few Pixels Off?

Honestly, just don’t do it. While the system might, and that’s a big might, accept an image that’s 998px instead of the required 1000px, you’re playing with fire. The biggest risk is that Amazon will disable the zoom function on your listing.

That zoom feature is absolutely critical for shoppers who want a closer look, and without it, you can bet your conversion rate will take a nosedive. My advice? Always aim to meet or, better yet, exceed the minimums. A square 2000 x 2000 pixel image is a rock-solid standard that keeps everything looking sharp and guarantees that zoom works flawlessly.

Why Is My Listing Suppressed if My Main Image Has a White Background?

This one is maddeningly common, and I feel your pain. If your listing gets slapped with a suppression and you’re staring at a background that looks perfectly white, the problem is almost certainly that it isn’t pure white. Amazon’s bots are incredibly picky and are programmed to look for one exact color value: RGB (255, 255, 255).

Even a hint of off-white or a very light gray can trigger the bots and get your listing pulled. The easiest way to check is to pop the image into an editing tool and use the eyedropper to check the color value. If it’s anything other than pure white, you’ll need to fix it and re-upload to clear the suppression.