Thinking about hiring an Amazon PPC agency? Many sellers reach a point where managing ad campaigns feels like a full-time job. That’s often the signal it’s time to bring in Amazon ad managers to take care of your PPC.
Why Sellers Partner with an Amazon PPC Agency
When you’re running an Amazon brand, you’re already juggling inventory, customer service, and a dozen other tasks. As your brand grows, PPC can quickly become the most demanding, and expensive, part of your day.
You might have managed it yourself initially. But it doesn’t take long to realize that a few poorly run campaigns can burn through your budget with little to show for it. This is exactly when sellers start looking for an expert to take over.
A dedicated agency lives and breathes Amazon advertising. They’re on top of every algorithm update, use powerful software tools that are too expensive for a single seller, and know how to get the most performance out of your ad spend.
Gaining a Competitive Edge with Data
A great Amazon marketing agency doesn’t just “set and forget” your campaigns. They dig into the data to find hidden opportunities and stop you from wasting money.
For instance, they can:
- Find high-converting, low-competition keywords you probably missed.
- Optimize your ad placements, bidding more aggressively for top-of-search spots that actually drive sales.
- Review search term reports to build a list of negative keywords, which stops your ads from showing up for irrelevant searches.
This level of detail separates a profitable ad strategy from an expensive hobby. In 2025, Amazon PPC remains highly effective, with average conversion rates hitting between 10% and 15%. With the average Cost Per Click (CPC) around $0.91 in the U.S., having an expert manage your campaigns helps you capitalize on that potential instead of just spending money on clicks. If you want to get a better handle on these metrics, check out our guide on what is PPC on Amazon.
Investing in Growth, Not Just Outsourcing a Task
Working with an Amazon PPC management agency is an investment in your brand’s future. The true cost of mismanaged ads isn’t just the money spent; it’s the missed sales and the market share you lose to competitors.
By handing the reins to a team of experts, you’re doing more than just buying back your time. You’re plugging into a scalable, data-driven system built to grow your presence and profitability on the world’s largest online marketplace.
A Review of 25 Leading Amazon PPC Agencies
Finding the right Amazon PPC agency can feel overwhelming. With so many options, how can you be sure you’re picking a partner who understands your brand and has the skills to deliver results? This review is here to help.
We’ve compiled a list of 25 top-tier agencies with proven track records in managing and scaling Amazon advertising.
The eCommerce world is more crowded than ever. With Amazon’s continued dominance in 2025, PPC advertising is non-negotiable. The platform has over 310 million active users globally and more than 240 million Prime members, creating a massive, ready-to-buy audience. Third-party sellers are a huge part of this ecosystem, making up around 61-62% of all paid units sold in the first quarter of 2025. This intense competition means organic visibility alone isn’t enough anymore. You can discover more insights about Amazon’s growth on salesduo.com.
Let’s go into the agencies that can help you claim your piece of the market.
1. Ecom Brainly
Ecom Brainly positions itself as a growth partner, not just another service provider. Their 100-day growth guarantee shows their confidence in their data-driven approach. They specialize in a full-funnel strategy, blending PPC with Amazon SEO and listing optimization to create a system where ad spend directly improves organic rank.
- Core Strengths: Full-service account management, guaranteed results, and strategies that connect PPC performance to organic growth.
- Minimum Project Size: Custom, but they’re geared toward brands ready to invest in serious, scalable growth.
- Ideal For: New and established brands who want a comprehensive, hands-on partner to drive growth.
- Number of Employees: 11-50
- Founded: 2019
2. Nuanced Media
Nuanced Media is an agency that understands the bigger eCommerce picture. While they’re experts in Amazon PPC, their services also cover SEO consulting and DSP management, making them a great fit for brands needing a more integrated marketing plan. They focus on building long-term relationships and creating campaigns that are anything but standard.
- Core Strengths: Integrated eCommerce marketing, custom campaign strategies, and strong client relationships.
- Minimum Project Size: $5,000+
- Ideal For: Brands that need a multi-faceted digital marketing strategy that includes, but isn’t limited to, Amazon.
- Number of Employees: 11-50
- Founded: 2010
3. Sellozo
Sellozo began as a software company, and that tech-first approach is still central to their work. They offer a powerful platform for sellers who want to manage their own campaigns, but they also provide full-service PPC management. This hybrid model is perfect for sellers who want expert oversight but also like to have access to the controls.
- Core Strengths: Proprietary PPC automation software, dayparting features, and a flexible management model.
- Minimum Project Size: Not publicly listed, varies by service.
- Ideal For: Data-savvy sellers who want the option of co-managing their campaigns with an expert team.
- Number of Employees: 11-50
- Founded: 2017
4. AMZ Pathfinder
AMZ Pathfinder is focused on one thing: driving profitable growth on Amazon through PPC and DSP. Their approach is highly analytical, prioritizing profit margins and TACoS (Total Advertising Cost of Sale) over simple vanity metrics. They have a clear, five-step process that ensures every client relationship starts with a deep dive into the account’s history and challenges.
- Core Strengths: Deep expertise in Amazon PPC and DSP, a sharp focus on profitability, and a structured client onboarding process.
- Minimum Project Size: $1,000+
- Ideal For: Direct-to-consumer (DTC) brands that want a purely performance-driven Amazon marketing agency.
- Number of Employees: 11-50
- Founded: 2015
5. Disruptive Advertising
As their name suggests, Disruptive Advertising aims to shake things up. They are a full-service digital marketing agency with a strong PPC arm covering Google, Facebook, and Amazon. Their core philosophy is to test everything, from ad copy to landing pages, to find what truly works for their clients.
Key Insight: A multi-platform agency like Disruptive can be a great choice if you’re trying to coordinate your Amazon ads with your wider digital marketing efforts, creating a seamless customer journey.
- Core Strengths: Multi-platform PPC expertise, a rigorous A/B testing methodology, and a focus on lead generation and sales.
- Minimum Project Size: $5,000+
- Ideal For: Established businesses that need one agency to manage ad spend across multiple channels, including Amazon.
- Number of Employees: 51-200
- Founded: 2011
6. Profit Whales
Profit Whales combines technology with a human touch to scale brands on Amazon. They are known for their performance-based optimization model and a strong focus on improving organic ranking through strategic ad spend. Their approach is highly collaborative, with clients getting regular reports and forecasts to stay aligned on long-term goals.
- Core Strengths: Performance-based model, excellent communication and reporting, and expertise in using PPC to lift organic sales.
- Minimum Project Size: Custom, often tied to performance metrics.
- Ideal For: 7 and 8-figure sellers looking for a highly engaged and results-oriented team.
- Number of Employees: 51-200
- Founded: 2017
7. BellaVix
BellaVix is a full-funnel Amazon marketing agency that excels at building strategies for the entire buyer’s journey. From awareness campaigns using Sponsored Brands video to conversion-focused Sponsored Products ads, they know how to connect with shoppers at every stage. Their expertise in both SEO and PPC ensures your listings are ready to convert the traffic their ads generate.
- Core Strengths: Full-funnel advertising strategies, combined SEO and PPC optimization, and experience across multiple marketplaces.
- Minimum Project Size: $1,000+
- Ideal For: Brands that want to build a complete marketing funnel on Amazon, not just run bottom-of-funnel ads.
- Number of Employees: 11-50
- Founded: 2018
8. WebFX
WebFX is a digital marketing powerhouse with a long history of delivering results. Their Amazon services are backed by a large team of specialists and their proprietary MarketingCloudFX platform, which gives clients deep insights into campaign performance. They take a data-first approach, focusing on driving down ACoS while aggressively growing market share.
- Core Strengths: Proprietary analytics platform, a large and experienced team, and a comprehensive suite of digital marketing services.
- Minimum Project Size: $1,000+
- Ideal For: Mid-to-large sized businesses looking for a well-established agency with a proven track record.
- Number of Employees: 201-500
- Founded: 1996
9. Blue Wheel Media
Blue Wheel Media is an omnichannel digital marketing agency that helps brands succeed across all retail platforms, from Amazon to their own DTC sites. Their Amazon practice is particularly strong, focusing on creating a cohesive brand experience that drives growth both on and off the platform. They are a great partner for brands thinking beyond just the Amazon marketplace.
- Core Strengths: Omnichannel retail expertise, a focus on brand building, and data-backed performance marketing.
- Minimum Project Size: $25,000+
- Ideal For: Larger, established brands that need a strategic partner to manage their entire digital retail presence.
- Number of Employees: 51-200
- Founded: 2011
10. Thrive Internet Marketing Agency
Thrive is another full-service digital marketing agency that has built a solid reputation for helping businesses grow online. Their Amazon PPC management services are part of a broader suite that includes SEO, social media, and web design. This makes them a solid option for businesses looking for a single agency to handle all their digital marketing needs.
- Core Strengths: A wide range of digital marketing services, a clear focus on ROI, and strong client reviews.
- Minimum Project Size: $1,000+
- Ideal For: Small to medium-sized businesses looking for an all-in-one digital marketing partner.
- Number of Employees: 51-200
- Founded: 2005
11. Vertical Rail
Vertical Rail specializes in helping merchants succeed on marketplaces like Amazon and Walmart. Their deep focus on marketplace advertising means they have a detailed understanding of the unique challenges and opportunities on these platforms. They are known for their strategic campaign structures and meticulous account management.
- Core Strengths: Marketplace specialization (Amazon & Walmart), strategic campaign building, and detailed performance analysis.
- Minimum Project Size: $5,000+
- Ideal For: Brands that sell on multiple marketplaces and need an agency with specialized expertise.
- Number of Employees: 11-50
- Founded: 2003
12. Channel Bakers
Channel Bakers is a global advertising agency that focuses entirely on retail media. With a presence in multiple countries, they are an excellent choice for brands looking to expand their Amazon presence internationally. They have deep relationships with Amazon and are often among the first to get access to new beta programs and advertising features.
- Core Strengths: Global marketplace expertise, strong industry relationships, and early access to new ad tech.
- Minimum Project Size: Not publicly listed, typically for larger brands.
- Ideal For: Enterprise-level brands with a global footprint or those planning international expansion.
- Number of Employees: 201-500
- Founded: 2015
13. JumpFly
JumpFly has been in the PPC game for a long time, starting with Google Ads before expanding into a top-tier Amazon PPC management agency. Their longevity is a testament to their ability to adapt and deliver consistent results. They assign a dedicated account manager to each client, ensuring a high level of personalized service.
- Core Strengths: Long-standing PPC expertise, dedicated account management, and a focus on transparent communication.
- Minimum Project Size: $1,000+
- Ideal For: Businesses that value a close, one-on-one relationship with their account manager.
- Number of Employees: 51-200
- Founded: 2003
14. ROI Minds
ROI Minds is a performance marketing agency that serves a global client base. Their team is known for its analytical skills, constantly digging into data to find opportunities for optimization. They offer flexible pricing models, including performance-based options, which directly aligns their success with their clients’ growth.
- Core Strengths: A data-heavy approach, global client experience, and flexible, performance-based pricing models.
- Minimum Project Size: $1,000+
- Ideal For: Brands that are highly analytical and appreciate a partner that speaks the language of data and ROI.
- Number of Employees: 51-200
- Founded: 2017
15. SunTec India
SunTec India is a multi-process IT outsourcing firm that offers a wide array of eCommerce services, including Amazon PPC management. Their strength lies in their large, scalable team and their ability to handle complex catalog and data management tasks alongside advertising. They are a good fit for large enterprises that need a partner to manage high volumes of SKUs.
- Core Strengths: A large, scalable team, the ability to handle complex catalog management, and a broad range of eCommerce support services.
- Minimum Project Size: $1,000+
- Ideal For: Large sellers or enterprises with extensive and complex product catalogs that need both ad and data management.
- Number of Employees: 1,001-5,000
- Founded: 1999
16. Intero Digital
Intero Digital is a full-scale Amazon marketing agency helping brands grow through advanced PPC management, content optimization, and creative strategy. They use a holistic approach that connects Amazon PPC with SEO, CRO, and brand development to deliver measurable results.
- Core Strengths: End-to-end Amazon strategy, strong creative execution, and data-driven PPC.
- Minimum Project Size: $5,000+
- Ideal For: Established brands seeking full-scale Amazon growth through multi-channel integration.
- Number of Employees: 200–500
- Founded: 2012
17. Amify
Amify is an Amazon PPC agency that partners with consumer brands to optimize listings, advertising, and brand presence. Their in-house team manages everything from ad campaigns to creative design, helping brands maximize profitability while protecting brand integrity.
- Core Strengths: Full-service Amazon management, brand protection, and ad performance tracking.
- Minimum Project Size: $5,000+
- Ideal For: Mid-size to enterprise brands that want to outsource complete Amazon operations.
- Number of Employees: 50–100
- Founded: 2011
18. AMS Pilot
AMS Pilot is an Amazon ad agency known for its structured approach to PPC management. Their team specializes in campaign setup, bid optimization, and data-driven reporting. They help sellers maintain a healthy ACoS while scaling profitably.
- Core Strengths: Detailed PPC optimization, analytics-driven reporting, and campaign scalability.
- Minimum Project Size: $1,500+
- Ideal For: Sellers looking for affordable and systematic Amazon PPC management.
- Number of Employees: 25–50
- Founded: 2017
19. Trivium Group
Trivium Group is one of the most recognized Amazon PPC agencies, founded by Mina Elias, known for his data-centric approach to scaling ad performance. The agency combines deep analytics with creative testing to continuously improve conversion rates and visibility.
- Core Strengths: Data-driven PPC strategies, advanced keyword testing, and conversion rate improvement.
- Minimum Project Size: $2,000+
- Ideal For: Brands seeking measurable growth through constant PPC optimization.
- Number of Employees: 50–100
- Founded: 2018
20. IG PPC
IG PPC is an Amazon PPC agency focused solely on advertising performance. Their team combines analytics, keyword precision, and continuous testing to help sellers reduce wasted spend and improve ad profitability.
- Core Strengths: Amazon PPC specialization, bid management, and precise targeting.
- Minimum Project Size: $1,000+
- Ideal For: Small to medium-sized sellers looking for pure PPC expertise.
- Number of Employees: 10–25
- Founded: 2020
21. Nomadz
Nomadz is an Amazon marketing agency that helps eCommerce brands grow through a blend of PPC, SEO, and creative content optimization. Their campaigns are designed to align brand messaging with advertising performance for sustainable sales growth.
- Core Strengths: Expert PPC management, integrated brand strategy, and content-driven optimization.
- Minimum Project Size: $3,000+
- Ideal For: Mid-size and scaling brands seeking cohesive ad and brand strategy.
- Number of Employees: 50–100
- Founded: 2018
22. Junglr
Junglr is an Amazon PPC agency offering complete campaign management from keyword setup to scaling. Their strategies are built around driving visibility and improving conversion through detailed ad testing and optimization.
- Core Strengths: Full-service PPC management, keyword optimization, and continuous scaling.
- Minimum Project Size: $2,000+
- Ideal For: Private-label brands focused on consistent sales and visibility growth.
- Number of Employees: 25–50
- Founded: 2018
23. PPC Farm
PPC Farm is a performance-focused Amazon ad agency that helps sellers grow through precision PPC optimization. They specialize in ad audits, campaign restructuring, and ongoing performance tuning.
- Core Strengths: Strong analytics, campaign restructuring, and profit-oriented ad management.
- Minimum Project Size: $1,500+
- Ideal For: Sellers who need consistent campaign refinement and ROI improvement.
- Number of Employees: 10–25
- Founded: 2020
24. SocialSEO
SocialSEO is an established Amazon marketing agency providing PPC, SEO, and digital branding services. Their Amazon PPC strategies combine keyword analytics and ad placement optimization to help brands scale effectively.
- Core Strengths: Multi-channel marketing expertise, advanced keyword strategy, and conversion optimization.
- Minimum Project Size: $5,000+
- Ideal For: Brands wanting an integrated PPC and SEO approach across platforms.
- Number of Employees: 200–500
- Founded: 1996
25. Amazon Growth Lab
Amazon Growth Lab is an Amazon PPC agency specializing in account audits, PPC optimization, and listing improvement. Their campaigns are tailored to increase both visibility and conversion while maintaining healthy ad profitability.
- Core Strengths: PPC account audits, campaign optimization, and conversion-focused strategy.
- Minimum Project Size: $2,000+
- Ideal For: Brands aiming to scale Amazon performance with expert ad management.
- Number of Employees: 10–25
- Founded: 2019
Quick Comparison of Top Amazon PPC Agencies
For a quick side-by-side look, this table breaks down the key details of the agencies we’ve covered. Use it as a starting point to narrow down your options based on what matters most to your business right now.
Agency | Core Strength | Ideal For | Minimum Ad Spend |
---|---|---|---|
Ecom Brainly | Full-funnel growth with a guarantee | Brands seeking a hands-on growth partner | Custom |
Nuanced Media | Integrated eCommerce marketing | Brands needing a multi-channel strategy | $5,000/mo |
Sellozo | Proprietary automation software | Data-savvy sellers wanting co-management | Varies |
AMZ Pathfinder | Profitability-focused PPC & DSP | DTC brands focused purely on performance | $1,000/mo |
Disruptive Advertising | Multi-platform PPC expertise | Businesses advertising across multiple channels | $5,000/mo |
Profit Whales | Performance-based optimization | 7-8 figure sellers wanting an engaged team | Custom |
BellaVix | Full-funnel advertising strategies | Brands wanting to build a complete funnel | $1,000/mo |
WebFX | Proprietary analytics platform | Mid-to-large businesses needing a proven agency | $1,000/mo |
Blue Wheel Media | Omnichannel retail expertise | Large brands managing their full digital retail presence | $25,000/mo |
Thrive Agency | All-in-one digital marketing services | SMBs needing a single marketing partner | $1,000/mo |
Vertical Rail | Marketplace specialization (Amazon/Walmart) | Brands selling across multiple marketplaces | $5,000/mo |
Channel Bakers | Global retail media expertise | Enterprise brands with an international footprint | Custom |
JumpFly | Dedicated account management | Businesses valuing a close, personal relationship | $1,000/mo |
ROI Minds | Data-heavy, ROI-focused approach | Highly analytical brands | $1,000/mo |
SunTec India | Large-scale catalog & ad management | Enterprises with extensive product catalogs | $1,000/mo |
Intero Digital | Full-scale Amazon growth strategy | Established brands needing multi-channel growth | $5,000+ |
Amify | Complete Amazon management & brand protection | Mid to large brands outsourcing Amazon ops | $5,000+ |
AMS Pilot | Structured PPC management & optimization | Sellers needing affordable PPC control | $1,500+ |
Trivium Group | Data-driven PPC & conversion scaling | Brands seeking measurable ad performance | $2,000+ |
IG PPC | Focused Amazon PPC expertise | Small to mid sellers optimizing ad spend | $1,000+ |
Nomadz | PPC with brand & content integration | Growing brands seeking cohesive strategy | $3,000+ |
Junglr | Full PPC setup & scaling | Private-label brands boosting visibility | $2,000+ |
PPC Farm | Performance-focused PPC optimization | Sellers improving ROI & structure | $1,500+ |
SocialSEO | Multi-channel PPC & SEO strategy | Brands wanting integrated marketing | $5,000+ |
Amazon Growth Lab | Account audits & conversion-driven PPC | Brands scaling through ad optimization | $2,000+ |
Remember, this is just a high-level overview. Your next step should be to identify the 2-3 agencies that seem like the best fit for your business size, goals, and budget. From there, schedule some discovery calls and come prepared with specific questions about their process and, most importantly, their experience in your category.
How to Choose the Right Amazon PPC Management Agency

A great agency will feel like a natural extension of your own team. The initial discovery call is your best chance to tell the real experts from the slick sales reps.
You need to come prepared with specific questions that reveal how they actually work. This is where you find out if their strategy is a generic template or something truly built for your brand.
Key Questions to Ask Any Potential Agency
Don’t be afraid to get into the details. A confident, experienced agency will have no problem walking you through its process. If their answers are vague or full of buzzwords, consider that a red flag.
Here are a few essential questions to get the conversation started:
- How do you handle keyword research and campaign builds? A solid answer should be thorough. A top-tier agency goes beyond basic tools, analyzing competitor strategies and optimizing search term reports to build a solid foundation. You can even compare their answer to a strong keyword research for Amazon strategy to see if they know their stuff.
- What does your reporting and communication schedule look like? You’re paying for transparency. Ask if they provide a live dashboard or just a static monthly PDF. Weekly or bi-weekly check-ins are standard and show they’re actively managing your account.
- Do you have experience in my specific product category? While not always a deal-breaker, having direct experience in your niche is a huge plus. It means they already understand customer behavior and the competitive landscape.
- How do you approach scaling a budget? A good partner won’t just ask for more money. They’ll present a data-backed plan showing exactly how an increased budget will be used to chase new opportunities and drive real, incremental sales. Seeing how they think about a smart digital marketing budget allocation is a great way to gauge their strategic depth.
Spotting the Red Flags
Knowing what to look for is only half the battle; knowing what to avoid is just as important. Some promises sound amazing on a sales call but lead to nothing but disappointment.
Be very wary of any agency that guarantees specific sales figures or a certain ACoS within the first month. Real PPC management is about testing, learning, and steady optimization, not overnight miracles.
You should also steer clear of agencies that can’t explain their strategy in simple terms or try to lock you into a long-term contract before they’ve even audited your account. The best partners are confident enough in their abilities to prove their value first. Look for a team that’s focused on building a sustainable, long-term growth plan with you.
What to Expect When You Hire an Agency

So you’ve signed the contract. Now what? Hiring an Amazon advertising agency isn’t like flipping a switch where sales magically appear. It’s the beginning of a strategic partnership. Any good agency will start with a structured onboarding process to go deep into your brand, products, and what you’re trying to achieve.
That first month is all about discovery and laying the groundwork. Expect your new partners to perform a thorough audit of any existing campaigns. A proper Amazon PPC audit gets into the details of your campaign structure, keyword performance, and search term reports to identify what’s working and what’s just burning cash.
The First 30, 60, and 90 Days
This initial phase sets the stage for everything that follows. While every agency is different, the timeline usually looks something like this:
- First 30 Days: This is the audit and strategy phase. Your agency is in analysis mode, digging into your account, checking out the competition, and designing a new campaign structure. They’ll also work with you to align on key performance indicators (KPIs), shifting the focus beyond just ACoS to metrics like TACoS (Total Advertising Cost of Sale) that tell a more complete story.
- Next 60 Days: Time to test and gather data. New campaigns go live, and the agency watches performance closely to see how the market responds. They’re collecting critical data on click-through rates, conversion rates, and cost-per-click, which will inform future optimization decisions.
- By 90-100 Days: This is where you should start seeing real, tangible results. With enough data collected, the agency can confidently start scaling the winning campaigns and pulling back on the underperforming ones. The focus moves from testing and learning to driving consistent, profitable growth.
A Partnership, Not a Vending Machine
The best agency relationships are always collaborative. Yes, your agency will handle the day-to-day PPC work, but they still need your input on things like inventory levels, upcoming promotions, and new product launches. This kind of communication is what separates a good PPC strategy from a great one. For example, if they know you’re overstocked on a certain product, they can create an aggressive ad campaign to help you move it.
Once you’ve decided to bring an agency on board, managing that relationship effectively is key to getting results. Applying general vendor management best practices can help ensure communication stays open and expectations are clear. Whether you opt for a full-service model or a co-managed approach, clear communication is the foundation of a successful partnership.
Moving Beyond PPC with a Full-Service Agency
While a specialized Amazon PPC agency focuses on one thing, a full-service Amazon marketing agency sees the whole picture. Your PPC campaigns don’t operate in a vacuum. They’re directly tied to the quality of your product listings, your organic search ranking, and even the story you tell with A+ Content.
Think of it this way: driving paid traffic to a poorly optimized product page is like pouring water into a leaky bucket. You can spend your ad budget, but if your listing doesn’t convince shoppers to buy, your ACoS will skyrocket. This is where a holistic approach makes a difference.
The Flywheel Effect of an Integrated Strategy
A true full-service partner understands how all the different parts of your Amazon presence work together. They’re constantly connecting the dots between your ad spend and your overall brand health.
This integrated strategy pulls together several key areas:
- Listing Optimization and Amazon SEO: A full-service team makes sure your titles, bullet points, and backend keywords are filled with relevant terms. When your listing is optimized, your ads convert better and you start climbing the organic ranks, too.
- Creative Services: High-quality images, video, and A+ Content aren’t just nice-to-haves; they’re essential. A good team can create visuals that stop scrollers and build the trust needed to close the sale.
- DSP Advertising: For brands ready to scale, Amazon’s Demand-Side Platform (DSP) is a powerful tool. It lets you reach shoppers both on and off Amazon. A comprehensive agency can manage these top-of-funnel campaigns to build serious brand awareness.
Common Questions About Hiring an Amazon Agency
Handing over the keys to your PPC is a big step, so it’s smart to have a few final questions. Getting these common concerns addressed will help you partner with an agency confidently and set the stage for a great working relationship.
What Is a Realistic Starting Budget?
This is probably the first question on every seller’s mind. Most reputable agencies will ask for a minimum monthly ad spend to get started, which typically falls in the $2,000 to $5,000 range, not including their management fee.
Why so much? An agency needs a decent budget to gather data, run meaningful tests across different campaigns, and produce measurable results. If you’re in a highly competitive space like supplements or electronics, you can expect that minimum to be even higher. You can get a deeper look into budgeting in our guide to Amazon PPC cost.
How Long Does It Take to See Results?
PPC is a marathon, not a sprint. You should always plan for an initial data-gathering and optimization phase that lasts for the first 30 to 60 days. In this window, the agency is launching campaigns, testing keywords, and learning what connects with your audience.
While you might see a few early wins, significant, consistent improvements in ACoS and sales volume usually become clear after the 90-day mark. Lasting success is built on methodical, data-driven adjustments over time, not overnight magic.
What Metrics Should I Use to Measure Performance?
Everyone talks about ACoS (Advertising Cost of Sale), but it only gives you part of the picture. A far better indicator of an agency’s real impact is TACoS (Total Advertising Cost of Sale).
TACoS measures your ad spend against your total sales, both paid and organic. This is the metric that shows how well your ads are lifting your organic rank and growing your entire business, which is the ultimate goal.
A solid agency will give you a clear dashboard tracking TACoS, ACoS, conversion rates, and your click-through rate (CTR). More importantly, they’ll explain how each of those numbers contributes to your bottom line.
Can an Agency Help with New Product Launches?
Absolutely. In fact, a skilled Amazon PPC management agency can be your single biggest asset when you’re launching a new product. They’ll create a strategic plan using a mix of Sponsored Products, Brands, and Display ads to drive that crucial initial traffic.
That targeted ad spend is what gets your new product indexed for valuable keywords and builds the sales velocity you need to climb the organic ranks in those critical first few weeks. It’s one of the most powerful ways to give a new product the momentum it needs to succeed.