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Amazon Search Engine Optimization (SEO) Strategies Every Seller Should Master in 2024

amazon search engine optimization

What is Amazon Search Engine Optimization?

Ever wondered why some products on Amazon seem to effortlessly grab your attention while others fade into the background? That’s the magic of Amazon search engine optimization. It’s your secret weapon for making your products stand out in the vast marketplace.


At its core, Amazon listing optimization is about fine-tuning every detail of your product listings to win the hearts of both Amazon’s search algorithm and potential buyers. It’s like giving your products a virtual makeover to ensure they not only get noticed but also drive those all-important sales.


So, what does this makeover involve? It starts from keyword research and crafting compelling content to sprucing up your product images and setting the right price. The goal is clear: claim that top spot in Amazon search results and make your product so irresistible that customers can’t resist hitting that ‘Add to Cart’ button.

Strategies for Amazon SEO Optimization

Amazon search optimization requires a strategic approach that goes beyond the basics.In this comprehensive exploration, we will explore the core strategies for mastering Amazon search engine optimization.


From refining product titles to optimizing images and strategically incorporating keywords, these tried-and-true methods are proven to improve your product ranking on Amazon marketplace.

1. Main Image Optimization

Effectively optimizing your main image is crucial for success in Amazon search engine optimization in 2024. Main image directly impacts the Amazon Click-Through Rate (CTR).


To enhance performance, creating multiple versions of the main image and conducting A/B testing is recommended. This can be done directly on Amazon or through external platforms like PickFu, providing valuable insights to refine the main image for maximum effectiveness.

2. Amazon Product Title Optimization

Writing a compelling title is important for effective Amazon SEO optimization. The emphasis should be strategically integrating the top two (02) high-ranking keywords of your product. This method aims to not only boost visibility but contributes maximum ranking juice towards your ranking.

3. Search Terms Optimization

Incorporating search terms is paramount for achieving successful Amazon search optimization in 2024. Conduct meticulous keyword research tailored to your product, utilizing the 250-byte space for search terms.


If your product is listed in the US marketplace, extend your research to include keywords in other languages such as Spanish and French, and seamlessly integrate them into the back-end search terms.


Additionally, identify misspelled words and strategically incorporate them into the search terms space to optimize your product’s visibility.

4. Bullet Points Optimization

Amazon bullet points play a crucial role in influencing purchase decisions, offering a quick overview of a product’s key features to potential customers. Skillful use of keywords within these bullet points not only grabs attention but also enhances product visibility through indexing, contributing to higher Amazon rankings.

Compliance with Amazon’s guidelines is essential. Each bullet point should begin with a capital letter. Seller Central sellers are limited to 5 bullet points in their listing. Consistent length, avoidance of promotional content, and adherence to character limits of 500 characters per bullet are vital strategies for effective bullet point optimization.


Using this concise format becomes effective in distinguishing your product in the competitive Amazon marketplace.

5. Amazon Premium A+ Content

Amazon Premium A+ Content Design, also known as Enhanced Brand Content (EBC), has revolutionized how sellers present their products with visually appealing and informative listings.


In 2024, a significant enhancement allows approval of premium A+ content with just five (05) pre-approved A+ content modules in your account. This expansion empowers sellers to create more compelling product descriptions, showcasing multiple high-resolution images and videos for an immersive shopping experience.


The key insight here is Amazon’s active encouragement for sellers to leverage enhanced content features, providing added value to customers. Aligning with this trend can result in higher conversion rates and a more favorable positioning in search results.

Premium A+ content EBC content

Explore this article to discover effective strategies for crafting top-notch A+ content for your brand: Master Amazon A+ Content: Key Design Tips for Success!

6. Alt Text for Images

Paying attention to detail is important in Amazon SEO optimization, particularly when optimizing the ‘alt text’ behind product images. Use important keywords in the alt text. These keywords do index when we upload the images to listing.

7. Brand Story Development

Amazon Brand Story is a valuable tool for brands seeking visibility and a unique presence on the platform. Placed between the fold and Amazon A+, this dynamic scrolling carousel offers versatile modules like ‘Brand Card About,’ ‘Brand Card 4 ASINs,’ ‘Brand Card Media Set,’ and ‘Brand Card Questions.’


These modules empower brands to share their story, showcase different products in their store, and address FAQs.


Brand Story feature offers a distinct advantage: by strategically cross-linking various products within your inventory, you can generate additional traffic and sales, ultimately enhancing your search rankings.

amazon search engine optimization

8. Search Query Performance Analysis

The Search Query Performance dashboard is like a superhero for sellers on Amazon. It helps them understand how well their products are doing in customer searches. This dashboard shows important things like how many times their products appear, how many people click on them, and even how many people end up buying something.


The dashboard also helps brands see how customers go through the process of looking for and buying things. It tells them which search terms are popular, where they rank, and how many people are searching for them. With all this info, sellers can make smart decisions to make their products even better and more popular.

9. Listing Questions & Answers

Enhancing customer interaction through the Questions & Answers section is important in Amazon search optimization. By providing valuable information to potential buyers, one can contribute to building trust and authority.


Engaging with customer questions on Amazon boosts your seller profile, showing that you’re reliable. Whether you make or sell the product, knowing it well is key for good marketing. Answering questions not only helps buyers but also builds their trust in you. It’s like saying, “Hey, I know my stuff, and I’m here to help you make the right choice

10. Amazon Social Posts

Amazon Posts provide brand-registered sellers with a unique opportunity to showcase lifestyle images and product-related content in a visually appealing “feed” format, resembling popular social media platforms. This feature enables customers to effortlessly scroll through the feed and directly access product detail pages.


Sellers can seamlessly repurpose content from Instagram and Facebook, ensuring a consistent brand image across various social platforms.


What’s even more impactful is the ability to attract organic traffic without incurring costs typically associated with paid advertising, making Amazon Posts a cost-effective and powerful tool for brand visibility and engagement.

Amazon Search Optimization – Five (05) Updates in 2024

To succeed as a seller on Amazon in 2024, it’s crucial to understand the latest trends in Amazon search engine optimization. In this section, we will explore five significant trends that can greatly enhance your Amazon listings this year.

Infographic 5 Step Headings 3rd scaled

1. CTR a Crucial Ranking Factor

In 2024, one of the most significant shifts in Amazon’s ranking algorithm is the increasing importance of the click-through rate (CTR), a crucial aspect of Amazon search engine optimization. CTR refers to the percentage of people who click on your listing after seeing it in search results.


Amazon is now using CTR as a direct ranking factor, highlighting its significance in effective Amazon SEO optimization. Listings with higher CTRs are more likely to appear at the top of search results, a vital aspect of successful Amazon search optimization.


Four crucial components play a pivotal role in enhancing the Click-Through Rate (CTR): product title, main image, review score, and compelling positive reviews.


Among these, the main image stands out as one of the most influential features directly impacting CTR.


Whether you are launching a new product or optimizing an existing one, it’s essential to incorporate A/B testing for your main images.

For product launches, consider having multiple main images and systematically test them based on the CTR scores they generate. This iterative approach allows you to refine and select the most effective main image, ultimately optimizing your Click-Through Rate.

2. Search Query Performance Data

Working on Amazon data is considered king. In 2024, sellers are increasingly relying on search query performance data to fine-tune their product listings, aligning with the best practices of Amazon search engine optimization.


By analyzing which search terms lead customers to buy their products, sellers gain insights into what works and what doesn’t, a strategic approach in effective Amazon SEO optimization.

Optimize your listing by using search query performance keywords in your product title(s), bullet points, descriptions, and backend keywords. Use search terms that generate the most sales.

3. Amazon Premium A+ Content Expansion

Amazon Premium A+ content design, also known as Enhanced Brand Content (EBC), has been a game-changer for sellers looking to create visually appealing and informative product listings.


In 2024, this feature received a significant upgrade – you can now approve premium A+ content with just five (05) A+ content modules already approved in your account, showcasing Amazon’s commitment to providing authoritative and trustworthy content for enhanced Amazon search engine optimization.


This expansion allows sellers to craft even more compelling product descriptions and display multiple high-resolution images and videos, offering an immersive shopping experience for customers.

amazon search engine optimization SEO

4. Amazon Brand Story

As mentioned earlier, Amazon Brand Story is a feature that allows brand-registered sellers to create a custom brand experience for shoppers.


Throughout 2024, this feature has emerged as a significant driver of heightened sales, particularly when compared to brands that do not incorporate a brand story. So, do you intend to cultivate a deeper connection with viewers through the power of Brand Story as part of your Amazon search engine optimization efforts? The response would undoubtedly be ‘Yes.’


To maximize your product visibility and drive additional traffic, consider cross-linking your products across different listings. Here’s an example to illustrate this strategy: if you’re selling a “frying pan,” leverage your brand story to showcase related products. By doing so, you create a seamless connection between your products, enticing customers to explore complementary items.


Imagine your brand story is not only showing a “frying pan” but also featuring other related products such as spatulas, cooking utensils, or kitchen accessories. This strategic cross-linking not only enhances the customer’s shopping experience but also increases the likelihood of additional sales

6. Amazon Posts

In 2024, Amazon Posts emerged as a powerful trend in Amazon search optimization. Much like social media platforms, this feature empowers sellers to create visual posts – and showcase their products in a feed format.


These Posts find their place on Amazon Storefronts and Product Detail Pages (PDP), thereby offering added visibility to potential customers and enabling brands to engage with customers in a more interactive way.


Furthermore, these posts bring organic traffic and contribute to sales, unlike Amazon PPC where you pay to drive traffic to your listing.

amazon search engine optimization

Boost Your Amazon SEO with Ecom Brainly

At Ecom Brainly, we understand the evolving landscape of Amazon in 2024. Our specialized Amazon Search Engine Optimization (SEO) Services are designed to give your brand a competitive edge. We have the expertise to supercharge your listings, improving their search ranking and driving higher conversion rates.


We offer a complimentary Amazon SEO audit to help you understand where your brand stands and identify areas for improvement.


Do not miss out on the opportunity to maximize your Amazon potential. Contact Ecom Brainly today and let us boost your Amazon presence for greater success in the dynamic world of Amazon e-commerce.

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About Ecom Brainly

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We been selling on Amazon since 2017 and has had to adapt for every change that Amazon has made along the way.   Amazon is an ever changing marketplace and Ecom Brainly has his team ready to handle any and every challenge.


Is your brand having challenges with growth, profitability, advertising, reporting etc – If yes, please contact us today!

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