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Digital Shelf Strategy

Digital Shelf Strategy, Management, and Optimization: How Brands Win Online

Leave a Comment / Ecommerce, Ecommerce & Startup /

The digital shelf is the online representation of a brand’s products across all channels including the brand’s website, search engines, e‑commerce marketplaces (Amazon, Walmart, etc.), social-commerce platforms, and review sites. Strong digital shelf management keeps product data accurate, visuals consistent, and brand identity unified across all platforms. Digital shelf optimization on other hand focuses on […]

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Minimum Advertised Pricing

Minimum Advertised Pricing (MAP) vs. MSRP Pricing: Guide to Protecting Your Brand’s Value

Leave a Comment / Amazon Growth Strategies /

You might build a great product line and an impressive brand following, but if one retailer sells it for half the price of another, customers start questioning your brand’s value not the seller’s. That’s why successful companies rely on two pricing principles that protect their reputation and profits: MAP (Minimum Advertised Price) and MSRP (Manufacturer’s

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marketplace growth strategies

10 Proven Marketplace Growth Strategies for 2025

Leave a Comment / Amazon Growth Strategies /

Online marketplaces have changed fast in the past few years. Algorithms have become smarter, competition is tougher, and buyers expect faster shipping, cleaner listings. Today’s growth on platforms like Amazon, eBay, and Etsy comes from understanding how these systems reward genuine quality and consistent customer satisfaction. In this guide, you’ll find ten clear marketplace growth

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Amazon brand gating

Amazon Brand Gating: What Brands & Resellers Must Know in 2025

Leave a Comment / Amazon Growth Strategies /

If you’ve poured everything into building a brand, the idea of someone selling cheap knockoffs of your products on Amazon is a nightmare. This is where Amazon brand gating comes in. It’s your frontline defense. Brand gating puts a virtual lock on your brand’s listings. Any other seller who wants to sell your products has

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Amazon Pricing Strategies

Amazon Pricing Strategies That Actually Work in 2025

Leave a Comment / Amazon Growth Strategies /

On Amazon, your price directly impacts your CTR, conversion rate, Buy Box win rate and, most importantly, your profit. A smart Amazon pricing strategy is an active tool, not something you just “set and forget.” It’s how you react to competitors, adapt to market shifts, and meet customer demand. Pricing is one of the most

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Amazon ACOS

Amazon ACoS and TACOS Explained: What They Reveal About Your Sales

Leave a Comment / Advertising & PPC /

Amazon ACoS stands for Advertising Cost of Sales. It’s the percentage of ad spend compared to the sales your ads generate. In simple terms, it shows how much you spend to make each dollar in sales. A lower ACoS means more profit, while a higher ACoS means you’re spending more than you should on ads.

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how to win Amazon buy box

How to Win the Amazon Buy Box: A Seller’s Guide for 2025

Leave a Comment / Amazon FBA & FBM /

To consistently win the Amazon Buy Box, you need to be the seller Amazon trusts most to keep its customers happy. A competitive price, fast fulfillment (ideally using Fulfillment by Amazon), having products in stock, and maintaining perfect seller performance metrics. Think of it as being the most dependable, customer-friendly option on the shelf. A

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ACOS vs ROAS

ACoS vs ROAS: Which Metric Should Amazon Sellers Really Track?

Advertising & PPC /

When you’re running Amazon PPC campaigns, you’ll see ACoS and ROAS everywhere. ACoS (Advertising Cost of Sale) tells you how much of your revenue gets eaten up by ad spend. On the other hand, ROAS (Return on Ad Spend) shows how much revenue you generate for every dollar you spend on ads, highlighting your return. ACoS

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