Amazon advertising costs have climbed sharply over the last few years. Studies show that average CPCs rose by more than 11% year-over-year, and in 2025, most sellers pay around $0.80–$1.20 per click for Sponsored Products and up to $2.50 for Sponsored Brands. With competition growing, the old “set it and forget it” approach no longer […]
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Amazon leads the vitamin, mineral, and supplement market, with sales reaching $12.6 billion in the year ending August 2024. After a brief cool-down post-COVID, the market came roaring back with a 14.6% year-over-year jump in sales, which translates to over 472 million units sold. Unlike a lot of other product categories, supplements are often a
How to Sell Supplements on Amazon in 2025: Complete Expert Guide Read More »
Not every Amazon keyword belongs in your title, bullet points, or product description. Some words make the copy look messy, repetitive, or confusing. That’s why Amazon gives sellers a backend search terms field a hidden space that helps listings rank for extra searches without affecting how the listing reads. These Amazon backend keywords feed directly
Thinking about hiring an Amazon PPC agency? Many sellers reach a point where managing PPC campaigns feels like a full-time job. That’s often the signal it’s time to bring in Amazon ad managers to take care of your PPC. Why Sellers Partner with an Amazon PPC Agency When you’re running an Amazon brand, you’re already
Sourcing from Alibaba to sell on Amazon FBA is a well-known e-commerce strategy for good reason. The model is straightforward: you find and buy low-cost products directly from manufacturers on Alibaba, then you use Amazon’s fulfillment network to sell them to a massive audience. This is the exact approach that has launched countless private label
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Your Amazon Click-Through Rate (CTR) is an important metric, reflecting the proportion of shoppers who notice and click on your product in Amazon search results. A strong Amazon CTR signals to Amazon’s ranking algorithm that your listing is attracting attention, significantly influencing your rankings. Notably, Amazon CTR accounts for 20% of the ranking juice to
Amazon CTR Explained: Insights and Main Image Optimization Techniques Read More »
Getting that email from Amazon that says “Your selling privileges have been removed” is a gut punch. Having your Amazon account suspended doesn’t just pause sales, it freezes your funds and wipes out your listings overnight. Before firing off a rushed, emotional appeal, take a breath. The only way back is with a calm, clear
Amazon Account Suspended? Complete Reasons, Fixes, and Appeal Examples Read More »
Amazon continues to be the go-to marketplace for businesses in 2025, but the first question every seller asks remains the same: what does it actually cost to get started and keep running? The numbers matter because they decide whether your product will bring profit or leave you stuck with thin margins. In this breakdown, we’ll
How Much Does It Cost to Sell on Amazon in 2025? A Realistic Breakdown Read More »
Millions try selling on Amazon every year, but most fail in the first 90 days. The difference between sellers who struggle and those who succeed is a clear process: choosing products that sell, understanding how Amazon ranks listings, and running campaigns that actually convert. As of 2025, there are 9.7 million registered Amazon sellers, but
Amazon PPC (Pay-Per-Click) is Amazon’s advertising system, and it works exactly like it sounds: you only pay when a shopper clicks on your ad. Think of it a rented eye-level shelf in the world’s biggest online store. Instead of waiting for customers to find your product on their own, you’re placing it directly in their
