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How to Buy from Alibaba and Sell on Amazon FBA in 2024

How to Buy from Alibaba and Sell on Amazon

What is Alibaba?

New Amazon sellers frequently inquire about where to purchase products for resale on Amazon. Among the various responses to this query, seasoned sellers often recommend sourcing products from Alibaba.


For those new to this venture, understanding how to buy from Alibaba and sell on Amazon is crucial. This journey begins with identifying the right products on Alibaba, a task that requires keen market insight and an understanding of consumer trends.


The next step is using Amazon FBA, a platform that has revolutionized how sellers reach a global audience. The synergy of Alibaba Amazon operations opens up a world of possibilities, making it easier than ever to sell on Amazon.

I. Product Selection on Alibaba: What Works Best?

Alibaba is ideally suited for creating private label products unique to your brand. This platform is highly recommended for sourcing suppliers who can actualize your specific design ideas and logos.


Avoid purchasing branded items, as this could lead to receiving counterfeit product notices on Amazon and potential account suspension.


For instance, buying Adidas shoes on Alibaba to resell on Amazon is not advisable. Instead, focus on developing your own shoe brand with a distinct brand name to ensure authenticity and compliance with Amazon’s policies.”

II. Alibaba's Payment Methods

Alibaba offers a variety of payment methods, catering to international transactions.

Options include credit/debit cards, PayPal, Apple Pay, Google Pay, Afterpay/Clearpay, and bank-to-bank wire transfers with escrow protection.


The platform supports over 20 currencies, providing flexibility in payments. Alibaba’s secure payment portal and Trade Assurance program offer additional layers of security, ensuring that your investment is protected.

III. Is Alibaba Safe to Buy From?

Alibaba is typically safe for sellers, but when buying for Amazon FBA, be aware of risks like counterfeit products and payment scams.


To stay safe, always choose Alibaba Verified Suppliers and those with Trade Assurance. This helps avoid fraud and ensures product quality. Be cautious with branded products to avoid counterfeits, which violate Amazon’s policies.


Following these guidelines, Alibaba can be a reliable source for your needs.

Understanding Alibaba and Amazon

the synergy between Alibaba and Amazon FBA stands as a cornerstone for entrepreneurial success. This section digs deep into the essence of these platforms.

I. Alibaba: The Gateway to Global Sourcing

Alibaba, a global business-to-business (B2B) e-commerce giant, has redefined the landscape of product sourcing. It connects sellers and brands with a vast network of manufacturers and suppliers, offering access to millions of products.


This platform is particularly advantageous for those looking to buy on Alibaba and sell on Amazon, providing a diverse range of products at competitive prices. The key to success on Alibaba lies in identifying products that not only resonate with your brand but also have a substantial demand on Amazon.


Buying from Alibaba requires a strategic approach. It’s not just about finding a product; it’s about finding the right supplier. This involves assessing supplier reliability, product quality, and the potential for a long-term partnership.


For entrepreneurs exploring how to buy from Alibaba and sell on Amazon, Alibaba serves as more than just a marketplace; it’s a launchpad for global business expansion.

II. Amazon FBA: Simplifying Online Selling

Amazon’s Fulfillment by Amazon (FBA) program has revolutionized the way sellers approach online retail. By handling storage, shipping, and customer service, FBA allows sellers to focus on scaling their businesses.


For those engaged in buying from Alibaba and selling on Amazon, FBA offers a streamlined process to reach a vast customer base.


The integration of Alibaba Amazon operations is a strategic move for sellers aiming to minimize operational hassles while maximizing market reach.


Amazon FBA not only provides the infrastructure to store and ship products but also ensures a high level of customer service, which is crucial for building a reputable online presence.

IV. Successful Alibaba to Amazon FBA Strategy

Selling on Amazon using products from Alibaba involves much more than just buying and selling. It’s important to really know about current market trends, what customers want, and how Amazon’s system works.


Successful sellers often look for products that are selling well on Amazon, then they get these products from Alibaba. After that, they use Amazon’s FBA service, which helps handle everyday online selling tasks efficiently

Step-By-Step Process of Buying from Alibaba

This section reimagines the process of finding and working with suppliers on Alibaba, ensuring a unique and risk free approach to sourcing products.

1. Product Research

The journey of buying from Alibaba starts with thorough product research. This step is critical for identifying products that not only have a high demand on Amazon but also offer a competitive edge when sourced from Alibaba. There are two effective strategies for this:


  1. Amazon to Alibaba Research: Utilize tools like Helium10 or JungleScout to research products that are performing well on Amazon. Once you identify a promising product, look for similar items or suppliers on Alibaba. This approach ensures that the product already has a market on Amazon.

  2. Alibaba to Amazon Validation: Alternatively, start by exploring Alibaba’s top-selling products. Once you have a list of potential products, validate their market potential on Amazon. Check for factors like market saturation, competition level, and profitability. This method helps in discovering unique products that might not be oversaturated on Amazon.

How to Start an Ecommerce Business on Amazon

Example product research and validation on Amazon

2. Best Products to Buy on Alibaba and Sell on Amazon

After thorough research, you might identify several viable products. These products are not only popular but also offer a good balance of demand and competition. The key is to finalize a product that aligns with your business goals and market research.Some of the best products to consider are


  • Knife Sets For Kitchen
  • Tungsten Steel Sharpeners
  • Vegetable Choppers
  • Angle Grinders
  • Cheese Graters
  • Hair Curlers
  • Sharpeners For Camping. 

3. Initial Supplier Contact

The next step involves initiating contact with suppliers. It’s advisable to reach out to at least 10 to 15 suppliers for each product of interest.


Request quotations and detailed product information. This phase is crucial for assessing the cost structure and understanding the potential profitability.


Calculate your expected profit margin, considering all expenses such as Amazon FBA fees, product cost, shipping, inspection fees, and any other associated costs.


Aim for a minimum of 25% profitability to ensure a viable business model.

4. Second Stage Supplier Engagement

If the initial profitability assessment is positive, expand your supplier outreach. Contact an additional 20 to 30 suppliers to foster competitive pricing and better terms.


This step is vital for negotiating better deals and aiming for a higher profitability margin, ideally over 30%. During negotiations, emphasize not only on price but also on maintaining high product quality.


Utilize Alibaba’s search filters like “Trade Assurance” and “Verified Supplier” to identify reputable and reliable manufacturers. This broadens your options and helps in making an informed decision.

Example Supplier Research

 Similar to product searches on Amazon, Alibaba’s search function operates on keywords. For instance, if you’re looking to sell “Knife Sharpener,” a simple keyword search on Alibaba will unveil a range of suppliers offering these products.

Alibaba Product Sourcing

As you explore the search results, pay attention to the various filters available on left side. These filters, including supplier type, product specifications, pricing, and country of origin, are instrumental in narrowing down your options. Contrary to popular belief, Alibaba’s suppliers are not limited to China; the platform offers a global selection. Prioritize filters like “Trade Assurance” and “Verified Supplier” to ensure you’re dealing with credible manufacturers.

Alibaba Product Sourcing 3
Alibaba Product Sourcing 2

5. Assessing Supplier Quality

Upon finding a potential product, like the “Knife Sharpener” go deeper into the supplier’s profile. 


Alibaba provides comprehensive profiles for each supplier, including their business operations, sales history, employee strength, quality control measures, and manufacturing capabilities.


Review profiles to gauge the supplier’s reliability and the quality of their products. Pay special attention to their history of transactions and customer feedback, as these are strong indicators of their credibility and the quality of their products.

Alibaba Product Sourcing 4
Alibaba Product Sourcing 5

6. Product Sampling

Product sampling is a critical step in ensuring the quality and appeal of your product before placing bulk orders.


  1. Order Samples: Begin by ordering samples from your chosen suppliers. Treat each sample as if it were a final product delivered to a customer.

  2. Evaluate Like a Customer: Use the samples as a customer would. This helps in identifying any functional issues, design flaws, or aspects that could enhance user experience.

  3. Feedback and Modifications: Provide detailed feedback to the suppliers about any pain points or improvements needed. Request modifications based on this feedback to refine the product.

  4. Reassessing Changes: Once modifications are made, order another set of samples to confirm that the changes meet your standards and improve the product quality.

7. Agreement with Your Supplier

After completing the product sampling phase, the next crucial step is to finalize the contract with your supplier. This involves several key actions to ensure a secure and clear agreement:


  1. Drafting the Contract: Create a formal contract that includes both your company’s and the manufacturer’s logos, along with detailed contact information for both parties. This adds a level of professionalism and clarity to the agreement.

  2. Contract Terms: Clearly outline the terms of the agreement, including payment schedules, delivery timelines, and quality expectations. It’s important that both parties have a mutual understanding of these terms to avoid any future disputes.

  3. Payment Structure: Adopt a safe payment strategy. Typically, a 30% upfront payment is made when the contract is signed, and the remaining 70% is paid upon completion of manufacturing. Avoid paying the full amount upfront to mitigate risk. Alibaba supplier understand this and they would demand 30% amount initially.

  4. Using Alibaba Trade Assurance: For added security, make payments through Alibaba’s Trade Assurance program. This ensures that your transaction is protected and helps in building trust between you and the supplier.

  5. Monitoring Manufacturing: Once the initial payment is made, stay in regular contact with the supplier to monitor the progress of your order. This helps in ensuring that the manufacturing process is on track and meets the agreed-upon standards.

8. Product Inspection

Once the product manufacturing is complete, arrange for a thorough product inspection. You can hire inspection companies through Alibaba or other third-party services.


They will provide a detailed inspection report, highlighting any quality issues or discrepancies. If there are any concerns, communicate them to the supplier for resolution.


This step is crucial for maintaining quality standards and ensuring that the products meet your and Amazon’s requirements.

Shipping and Logistics

Mastering the shipping and logistics aspect is a critical component of the buy from Alibaba and sell on Amazon strategy. This section provides insights into efficiently managing the movement of your products from Alibaba to Amazon FBA warehouses.

I. Shipping Options from Alibaba to Amazon FBA

When you buy prducts from Alibaba to sell on Amazon, choosing the right shipping method is crucial for maintaining profitability and ensuring timely delivery.


You have several options, including air freight for faster delivery or sea freight for larger, less time-sensitive shipments. It’s important to understand the cost implications and shipping times of each option to make an informed decision.

II. Amazon’s FBA Requirements

Amazon has specific requirements for products sent to its FBA warehouses. As part of your Alibaba to Amazon FBA strategy, ensure that your products comply with Amazon’s packaging and labeling requirements. This includes proper barcoding and preparing items according to Amazon’s guidelines to avoid delays or additional fees.

III. Efficient Logistics and Cost-Saving Tips

Efficiency in logistics is key to the success of buying from Alibaba and selling on Amazon. Consider working with freight forwarders who specialize in how to ship from Alibaba to Amazon warehouse.


They can handle the complexities of international shipping, including customs clearance and delivery to Amazon FBA warehouses.

Legal and Safety Concerns

In the journey to buy from Alibaba and sell on Amazon, addressing legal and safety concerns is paramount. This section highlights the key considerations to ensure that your business operates within legal boundaries and maintains high safety standards.

I. Ensuring the Legality of Products

When engaging in buying from Alibaba and selling on Amazon, it’s essential to verify that the products you choose are legal to sell in your target market.


This involves understanding and complying with various international trade laws, import regulations, and Amazon’s own policies.


Ensure that your products do not infringe on intellectual property rights, such as patents or trademarks, which could lead to legal complications and impact your Alibaba Amazon business.

II. Counterfeit and IP Infringement Issues

One of the risks associated with buying on Alibaba and selling on Amazon is inadvertently dealing with counterfeit goods or becoming entangled in intellectual property disputes.


To mitigate these risks, conduct thorough research on your product and make you are not engaing with selling branded products. One strategy is to engage the patent expert before starting Alibaba sourcing process.


Opt for suppliers who are verified and have a strong track record. Always request and verify product certifications and conduct due diligence to ensure that the products you are sourcing are authentic and compliant.

Advanced Amazon Selling Strategies

Achieving success in the Amazon selling model requires more than just listing products on Amazon. It demands a strategic approach to stand out in the competitive Amazon marketplace. This section explores the advanced strategies that can boost your Amazon selling game.

1. Create Amazon Listing

The first step in your Alibaba to Amazon FBA strategy is creating an effective Amazon listing. This involves choosing the right product title, incorporating essential keywords, and categorizing your product accurately.


Your listing is the cornerstone of your selling on Amazon venture, as it’s how customers will find and learn about your products. Ensure that your listings are clear, concise, and optimized for Amazon’s search algorithm.

Amazon listing creation

2. High-Quality Images and Descriptions

Following the creation of your listing, focus on high-quality images and compelling descriptions. Your product images and descriptions are crucial in converting traffic into sales.


Use professional, high-resolution images that showcase your product’s features. Pair these images with detailed, benefit-focused descriptions that resonate with your target audience.

Amazon Product Listing Optimization Services 1

3. Keywords and Amazon SEO

Effective SEO is essential in selling on Amazon process. Conduct thorough keyword research to identify terms that potential customers use to search for products like yours.


Incorporate these keywords strategically in your titles, bullet points, and descriptions to improve your Alibaba Amazon listing’s visibility in search results.

4. Create Amazon Store

An Amazon Store allows you to create a branded online storefront. This is a powerful tool for selling on Amazon, as it lets you showcase your entire clothing line in one place. You can design your store with custom images, text, and layouts that reflect your brand’s style and story.

Amazon store example

5. Amazon A+ Content

Utilize Amazon A+ Content to enhance your product descriptions with rich text and images. This feature is available to professional sellers and can significantly improve customer engagement and conversion rates.


A+ Content allows you to tell a more compelling product story, highlight key features, and differentiate your brand from competitors.

Premium A+ content EBC content

6. Amazon Brand Story

Your brand story is a crucial element of your Amazon listings. It’s not just about the products you sell but the story behind your brand.

Share your brand’s mission, the inspiration behind your designs, and what sets your brand apart. A compelling brand story can create an emotional connection with customers and foster brand loyalty.

Amazon Brand Story Examples 2

7. Amazon PPC Strategy

Implement an effective Amazon Pay-Per-Click (PPC) advertising strategy to increase product visibility and drive sales. Monitor and adjust your campaigns regularly for optimal performance, focusing on high-converting keywords and targeting the right audience.

8. External Marketing Channels

Don’t rely solely on Amazon for marketing. Utilize external channels like social media, email marketing, and your website to drive traffic to your Amazon listings. This integrated approach can amplify your selling on Amazon game.

9. Influencer Partnerships

Collaborate with influencers to reach a broader audience. Influencers can provide authentic endorsements and drive targeted traffic to your Amazon store, enhancing your Amazon strategy.

10. Expanding Product Lines

Continuously explore opportunities to expand your product line. Analyze market trends and customer feedback to identify new products that complement your existing offerings, keeping your Amazon business dynamic and relevant.

11. Exploring Amazon Global Selling

Expand your reach by exploring Amazon’s global marketplaces. Understand the nuances of each market and adapt your strategies accordingly to tap into new customer segments.

Amazon Success with Ecom Brainly

Ready to take your Amazon journey to new heights? Partner with Ecom Brainly, where expertise and innovation converge in the e-commerce arena.


Whether you’re tackling Alibaba to Amazon FBA selling model or refining your Amazon FBA strategy, our team at Ecom Brainly is here to support you at every turn.


Don’t let the complexities of the Alibaba to Amazon FBA selling process slow you down. Contact Ecom Brainly today and unleash the full potential of your Amazon business. Together, we’ll turn challenges into triumphs and goals into achievements.

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We been selling on Amazon since 2017 and has had to adapt for every change that Amazon has made along the way.   Amazon is an ever changing marketplace and Ecom Brainly has his team ready to handle any and every challenge.


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