Advertising & PPC

How to Improve Amazon Sales

How to Improve Amazon Sales [20+ Proven Strategies]

Selling on Amazon is more competitive than ever. Thousands of new products launch every day, and even great products can get buried if the right strategies aren’t in place. The good news? Small, smart changes in how you optimize your listings, run ads, and manage reviews can create a big shift in performance. If you’ve […]

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What Are the Real Benefits of Amazon Brand Registry in 2025?

If you’re a serious private label seller on Amazon, Brand Registry isn’t just a “nice-to-have.” It’s everything. It’s the difference between renting a booth at a flea market and owning the entire building. Without it, you’re just a seller hoping for the best; with it, you gain real protection, powerful tools, and total control over

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Amazon Sponsored Products Ads

Amazon Sponsored Products Ads Explained: (Updated 2025)

Amazon Sponsored Products are the keyword-targeted ads appear prominently in Amazon’s shopping results and on product detail pages, giving products high ranking when customers search or browse. Well-optimized Sponsored Products campaigns can significantly improve a product’s ranking, click-through rate (CTR), and conversion rate, all of which feed back into organic ranking How Sponsored Products Work

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Amazon PPC Campaign Structure

How to Structure Amazon PPC Campaigns (Updated 2026)

Poor campaign structure is the silent profit killer in Amazon PPC. Most sellers lose 30-40% of their ad spend to structural problems before they ever get to bid optimization or keyword research. The issue isn’t complicated. When you mix multiple match types in one campaign, combine unrelated products in the same ad group, or let

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