Amazon FBA & FBM

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Selling on Walmart vs Amazon: Which Is Right for You in 2025?

When you’re weighing selling on Walmart vs Amazon, you’re choosing between massive scale and massive opportunity. Amazon gives you incredible reach but throws you into a shark tank of competition. Walmart, on the other hand, is a less crowded playground with a rapidly growing online presence. The right choice really boils down to your product, […]

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Amazon small and light program

Amazon Small And Light Program Replaced by Low-Price FBA – 2024 Update!

1. What Was Amazon Small and Light? The Amazon Small and Light program was launched to assist sellers in lowering fulfillment costs for lightweight, low-priced products. Introduced several years ago, this initiative enabled sellers to list items at discounted FBA rates in exchange for longer shipping times. Products meeting criteria such as a price under

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Amazon advertising strategy

15 Amazon Advertising Strategies for Growth in 2025

Amazon CPCs have been climbing year after year. In 2018, the average was around $0.71, rising to $1.20 in 2020, and crossing $1.80 by 2023. This steady increase means sellers are paying more for clicks, often leading to higher ACOS if campaigns aren’t optimized. Just running basic PPC campaigns and hoping for the best isn’t

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