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Amazon Long Tail Keywords and How They Help Optimize Amazon PPC Campaigns

Leave a Comment / Advertising & PPC /

Amazon PPC success depends on targeting highly relevant keywords, including lower-volume “long-tail” keywords is “imperative to effectively optimize your ad spend and boost your conversion rate. These highly specific multi-word phrases (for example, “men’s waterproof trail running shoes size 11”) tend to cost less per click and improve conversion rates because they match precise buyer […]

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Amazon business models

Choosing the Right Amazon Business Model for 2026

Leave a Comment / How to Sell on Amazon /

Choosing how to sell on Amazon is the first critical decision for any aspiring ecommerce entrepreneur. Your success depends on aligning your strategy with your budget, time, and long-term goals. Most sellers follow one of two main paths: reselling existing products through models like wholesale or arbitrage, or creating an entirely new brand with private

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Amazon Sponsored Products vs Sponsored Brands

Amazon Sponsored Products vs Sponsored Brands: Choosing the Right Ad Type

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Amazon Sponsored Products campaigns promote individual ASINs (product listings), matching them to shopper searches, while Sponsored Brands campaigns are brand-level ads that feature multiple products or your brand logo with a headline or videos. Sponsored Products ads appear in search results and on product detail pages, blending in with organic listings (marked with a small

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Amazon organic ranking

How to Use Amazon PPC to Increase Organic Ranking

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Amazon’s search algorithm is fundamentally driven by sales performance, not just keywords. Products that consistently convert clicks into sales earn better organic ranking. In practice, this means Amazon rewards listings that generate revenue and satisfy customers, since it ultimately cares about making money. Amazon’s search algorithm heavily rewards products that convert well and generate revenue

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how to resell on amazon amazon selling

How to Resell on Amazon and Build a Profitable Business

Advertising & PPC /

Reselling on Amazon is a business model based on buying products at a low price and listing them on Amazon's marketplace for a profit. Succeeding requires smart product sourcing, a clear understanding of fees, and a strategy to stand out from the competition. The model is well-established. Third-party sellers are a major part of Amazon's

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what is amazons return policy amazon returns

Understanding Amazon’s Return Policy for Buyers and Sellers

Advertising & PPC /

Amazon's return policy generally gives you 30 days to send back most new, unopened items for a full refund. But as any experienced seller or frequent buyer knows, it's not always that straightforward. That 30-day window is a baseline. Depending on the product category, the timeframe can be shorter, especially for electronics or renewed items.

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what is amazon vendor central vendor central

What Is Amazon Vendor Central and How It Works for Brands

How to Sell on Amazon /

Amazon Vendor Central is an invite-only platform where brands act as direct suppliers to Amazon. Instead of selling products to individual customers, you sell them in bulk to Amazon, which then lists them with the trusted "Sold by Amazon" tag. Amazon manages the entire retail process, from inventory storage and shipping to customer service and

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Amazon attribution

How Amazon Attribution Connects Off-Amazon Ads to Sales

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For years, brands pumping money into off-Amazon marketing, like Google Ads, social media campaigns, or email blasts, were flying blind. You could see clicks and engagement on those platforms, but once a shopper jumped over to Amazon, the trail went cold. You were left guessing which campaigns actually drove sales and which were just burning

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