How to Sell on Amazon

Product identification on Amazon can be confusing, especially when terms like GTIN, UPC, EAN, FNSKU, and SKU all seem to mean the same thing but clearly don’t. Each identifier has a specific role in how Amazon catalogs products, tracks inventory, and validates listings. Some are universal standards recognized across every retail channel in the world. […]

Amazon sent a quiet email to thousands of vendors between 2023 and 2025. No press release. No blog post. Just a short notice: “We will no longer be placing purchase orders for your products.” Those brands had been selling wholesale to Amazon through Vendor Central for years. Some for over a decade. Overnight, their entire

An Amazon fulfillment center is a large warehouse operated by Amazon where products are stored, picked, packed, and shipped to customers. These facilities are the engine behind every Prime delivery, every next-day package, and every listing marked “Fulfilled by Amazon” on the marketplace. For sellers, fulfillment centers are what make FBA work. You ship your

Every product listed on Amazon needs a product identifier. That is the rule. A GTIN (Global Trade Item Number), typically in the form of a UPC or EAN, is how Amazon matches your product to its catalog and prevents duplicate listings. But here is the problem: not every product has one. If you sell private

ASIN stands for Amazon Standard Identification Number. It is a unique 10-character alphanumeric code that Amazon assigns to every single product in its catalog. Think of it as Amazon’s internal fingerprint for products. No two different products share the same ASIN within a given marketplace. Every item you see on Amazon has one. From a

Every week, a new ad promises $10,000 per month in passive income through a fully automated Amazon store. A company builds your store, sources products, handles logistics, and deposits profits into your account. You do nothing. That pitch has created an entire industry around Amazon FBA automation. Some investors have genuinely built profitable, hands-off stores

An Amazon FBA niche is a focused segment within Amazon’s product catalog where you concentrate your selling efforts. Instead of listing random products across unrelated categories, a niche seller builds a product line within a defined market, such as pet grooming tools, kitchen organization accessories, or home office desk products. This focus matters because Amazon’s