$6.5M in a year, with 15.4% net profit kept at scale.
This Tools and Home Improvement brand on Amazon USA had demand, but the account was carrying avoidable costs. We worked across FBA, catalog health, listings, PPC and Subscribe & Save for twelve months. Revenue finished 24% above the prior year, with 233,806 order items fulfilled.
The revenue was healthy. The small leaks were not.
This was not a rescue job. The brand already had demand, a sizeable catalog and a category with repeat purchase potential. Underneath, FBA fees had not been reviewed against sell-through, storage costs were drifting, product variations were missing, titles and main images had not been tested properly, and branded search had no defensive coverage.
Those problems take a little from every order. At more than two hundred thousand order items a year, even a small amount becomes a serious margin problem. That is why this was a full-account engagement rather than a PPC-only retainer. Better advertising cannot repair a catalog or fee structure working against it.
The first job was to see the account as one business, not as separate tasks.
| Category | Tools and Home Improvement |
|---|---|
| Marketplace | Amazon USA |
| Engagement | Full account management, 12 months |
| FBA costs | Fees, storage and shipping not reviewed |
| Listings | No consistent image or title testing |
| Product range | Parent-child gaps and missed variations |
| Branded search | No defensive campaign coverage |
| Subscribe & Save | Not active at the start |
Each one helped pay for the next.
FBA savings gave room to test. Better listings improved the value of every click. Branded defence protected demand already in the account. Subscribe & Save gave repeat buyers a way back without another paid visit.
FBA cost and logistics control
We reviewed dimensional tiers, inbound placement, storage bands, removals and shipping configurations. Several ASINs were replenished in large batches, leaving units in long-term storage while fees accumulated. Shipment cadence was brought closer to sell-through. Parentage inconsistencies were corrected before a catalog error could take a strong listing out of the market.
A/B tests for images and titles
Main images and titles were tested on revenue leaders rather than replaced on instinct. Shorter, intent-led titles consistently beat longer versions on conversion rate. Useful keywords moved into backend fields, so indexing stayed intact. Premium A+ Content answered product questions that were creating hesitation and avoidable returns.
PPC architecture with defensive campaigns
Branded terms received coverage first. After that, campaigns went after competitor ASINs, category placements, primary keywords and long-tail terms with clear purchase intent.
Subscribe & Save for recurring demand
Eligible products were enrolled and discount levels were set where sign-ups improved without eating into full-price orders. Subscription orders created a steadier replenishment rhythm, helping with inbound planning and reducing overstock risk.
Three campaign types, three jobs, one coordinated system.
Each campaign type had a specific role in the advertising funnel. Sponsored Products drove direct conversion. Sponsored Display covered category presence and remarketing. Sponsored Brands built brand awareness and protected branded demand.
| SP | Sponsored ProductsDirect Conversion Layer | Targeted primary keywords buyers use at the point of decision, long-tail terms with high purchase intent, and direct competitor ASINs to intercept their traffic. The primary revenue driver in the campaign architecture, optimised daily for ACoS efficiency and conversion data. |
|---|---|---|
| SD | Sponsored DisplayVisibility and Remarketing Layer | Focused on high-converting categories within the Tools and Home Improvement space to appear at the top of search results with maximum frequency. Included remarketing audiences targeting shoppers who had viewed relevant ASINs but not purchased, re-engaging high-intent buyers throughout their decision window. |
| SB | Sponsored BrandsBrand Protection and Awareness Layer | Targeted competitor brand keywords and category conquest terms to increase brand reach and intercept buyers browsing alternatives. Defensive Sponsored Brand campaigns kept the brand prominent when competitors attempted to run conquest campaigns against the brand's own branded keywords. |
233,806 order items fulfilled. 15.4% net profit maintained. Revenue finished 24% ahead of the prior year.
Growth with the margin still intact.
Revenue grew, the order count was substantial, and net profit did not get sacrificed to produce the headline.
Sales across the full twelve-month period.
Full yearHeld while the account grew.
Margin held233,806 items fulfilled.
High volumeAgainst the prior twelve-month period.
Year over year
Better ads were only one piece of the result.
FBA savings paid for image testing. Better images pulled cost per click down. Branded defence protected buyers already searching for the name. Subscribe & Save brought repeat orders back without another paid click.
That is the difference between managing spend and managing the business underneath it.
What sellers usually ask next.
Is this different from a standard Amazon PPC agency retainer?
Yes. PPC was one part of the engagement. The work also covered FBA costs, catalog and variation health, listing tests, Premium A+ Content, Subscribe & Save and account issues that affected sales.
Could my account reach $6.5M in a year?
That depends on category demand, supply and the account's starting point. The useful lesson is the order of work: find the leaks, improve the listing, cover branded search, then read PPC beside TACoS and organic sales.
Can I hire Ecom Brainly as an Amazon Seller Central consultant?
Yes. Some sellers want the audit, campaign structure and listing plan while their internal team handles daily work.
Want to see where your account is losing money?
Book a free 30-minute call. We will look at campaigns, listings, FBA costs and account structure, then give you clear next steps.
30 minutes · No commitment · Amazon only since 2017