We manage Sponsored Products, Sponsored Brands and Sponsored Display at ASIN, keyword, target and placement level. Before scaling spend, we check the listing, break-even ACoS, search-term quality, conversion rate and organic rank so PPC decisions are tied to the product economics.
ACoS alone does not tell us whether PPC is healthy. We also read TACoS, CPC, CTR, CVR, budget utilization, placement performance and organic rank before deciding where spend should move.
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Before changing bids, we check whether the listing can convert the traffic. Indexing, main image, price, reviews, Featured Offer and stock can move CVR more than another bid adjustment. Then we audit the advertising account against the economics of each ASIN.
Our Amazon PPC services cover Sponsored Products, Sponsored Brands and Sponsored Display. Each ad type uses different targeting, placements and reporting, so we do not manage Amazon PPC advertising as one blended pool of spend. Sponsored Products usually carries most direct-response spend, Sponsored Brands covers branded and video placements, and Sponsored Display handles product-page and audience targeting.
Sponsored Products usually carries the largest share of performance spend. We use automatic and manual targeting for search-term discovery, Exact control, product targeting, brand defense, competitor targeting and rank-focused campaigns.
Sponsored Brands covers branded search, category terms and video placements. We use Product Collection, Store Spotlight and video when the brand has the catalog, Store and creative to support them.
Sponsored Display is used for product-page targeting and audience remarketing when that traffic can be measured separately from keyword campaigns.
We do not put every keyword, ASIN and traffic type into the same campaign. Branded, generic, competitor, discovery and product-targeting traffic are separated when they need different bids, budgets, placements or ACoS targets. The exact build changes by account, but these are the campaign roles we use most often.
Search-term discovery, manual keyword control, product targeting, defense and ranking work.
Auto campaigns show us the search terms and product pages Amazon associates with the ASIN.
Broad match is used to find new shopper language around relevant keywords without giving it the same bid as proven Exact traffic.
Phrase match keeps the core keyword together while allowing longer queries around it. It gives us tighter discovery than Broad.
Exact campaigns hold the search terms we want to control most closely. Rank-focused terms stay separate so paid conversion, sales velocity and organic position can be read together.
Branded searches are separated from generic traffic so a low branded ACoS does not hide weaker non-branded performance.
Competitor keywords are kept out of generic campaigns because their CPC and conversion rate usually behave differently.
We target individual competitor detail pages when our price, reviews, features or offer give the ASIN a reasonable chance to convert.
Own-ASIN campaigns keep more of our catalog visible on our own detail pages and can support cross-sell between related products.
Category targeting is used when we want broader product-page coverage than a list of individual ASINs.
A catch-all gives low-volume queries and ASINs a controlled place to collect data without taking budget from the main campaigns.
Brand, category and video placements managed separately from Sponsored Products.
Product Collection campaigns can put the brand, headline and multiple products into search placements when we want category or branded coverage beyond Sponsored Products.
Video is used when the product can explain its benefit quickly and the detail page already converts paid traffic.
Product-page reach, remarketing and audience-level controls where the account supports them.
Sponsored Display product targeting is used for selected competitor, complementary and own product pages when we want display coverage outside Sponsored Products.
Remarketing is used to re-engage shoppers who have already shown interest in the product or related products.
Sponsored Products audience bid adjustments let us bid differently for Amazon audiences or AMC-built audiences inside the campaign. We compare audience-level performance.
A target is what we bid on. The Search Term Report shows the shopper query or ASIN that actually produced the click. That is where we decide what deserves its own bid and what should be blocked.
Once the campaigns are separated properly, we manage the controls that affect CPC, placement and how quickly each campaign spends through the day.
There is no useful account-wide ACoS target. We estimate break-even ACoS by ASIN from selling price, Amazon fees, COGS, promotions and contribution margin, then set a working target for each campaign role. Brand defense, keyword ranking, product launch and competitor campaigns should not all be judged against the same number. TACoS shows whether paid spend is supporting total sales or the account is becoming more dependent on paid sales.
Ad spend as a percentage of ad-attributed sales. We read it by campaign role, target and ASIN, not as one account-wide score.
Ad Spend ÷ Ad SalesAd spend as a percentage of total Amazon sales. The trend helps show whether paid sales are supporting total sales over time.
Ad Spend ÷ Total SalesThe ACoS at which ad spend uses the contribution margin available before advertising.
Based on ASIN contribution marginA launch cannot be managed like a mature ASIN. We move between scaling, optimization and maintenance as sales, organic rank, ACoS, TACoS and conversion data change.
When you hire an Amazon PPC agency, the report should show what changed in the account, what the ads returned and what is being worked next. You should not have to read a raw Campaign Manager export to understand what happened.
These results come from real account work where PPC was managed alongside listing, ranking or broader account changes. The case studies show what happened in those accounts; they are not performance guarantees.
Seasonal PPC and external traffic helped generate $2.5M in revenue across eight months.
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A keyword funnel strategy grew monthly revenue from $50K to $170K in seven months.
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The account grew from zero while TACoS was held below 14% during the reported period.
Read case studySend us the ASINs and marketplace. We review the listing and PPC account before the call so we can start with the areas that need attention.
Share the ASINs, marketplace and a few account details. We normally reply within one business day.
