Amazon Listing Image Design, A+ & Brand Story
56% of shoppers check product images first when they land on a product page. We design the main image for high CTR, then build the rest of the image stack, Seamless A+ Content and Brand Story to explain the product clearly.
The main image gets attention. The rest of the creative covers the details shoppers need before they buy.
See the Difference
Better Amazon product images start with deciding what deserves space in the frame, what needs explaining and what can be left out.
Every image should tell the shopper something new about the product.
What We Create
Main images, listing images, Brand Story and A+ appear in different parts of the detail page. We plan them together so the full listing looks consistent instead of pieced together by different designers.
Main Image Concepts
Three directions based on category search results, product scale, angle, packaging and included accessories. We compare the options before choosing the final main image.
Listing Images
A planned mix of infographics, lifestyle images, dimensions, close-ups and comparisons, with a clear reason for every image in the stack.
Seamless A+ Content
A long master design that is split into Amazon-ready modules after the full page is approved, so the transitions line up from top to bottom.
Amazon Brand Story
Brand Story cards that introduce the brand, show related products and link shoppers to the Amazon Store or other ASINs.
Amazon Listing Image Design
The main image is there to get the click. After that, the image stack should quickly show benefits, size, use, materials and what comes with the product.
Amazon Main Image Design
Amazon gives us a strict white-background framework. Product scale, angle, crop, packaging and included accessories still change how your ASIN looks beside competing listings.
Three main image concepts
We try different scales, angles, crops, packaging treatments and accessory layouts before choosing the final direction.
Designed in the category context
We review the search results first and design the image in the context where customers will actually see it.
Seamless Amazon A+ Content
Our Amazon A+ Content design starts as one long page. Once the master is approved, we split it into the modules your account can publish.
Backgrounds, product placement and visual elements continue from one module into the next. The finished A+ page reads like a single design from top to bottom.
Each module covers a real buying question: how the product works, what it is made from, how big it is, what is included, how it compares or why a feature matters.
What We Use A+ Content For
A+ gives us more room than the listing image stack. We use it for product details that are easier to understand with a larger visual, a comparison or a short explanation.
Show what is hard to see
Internal parts, materials, construction, fit, setup and small product details get more room here than they do in the image stack.
Answer common product questions
Size, compatibility, care, setup, use and what comes in the box can all be explained visually before the shopper leaves to look elsewhere.
Make comparisons easier
Comparison modules can make sizes, models and feature differences clear without turning the page into a table of tiny text.
Keep the page visually consistent
Type, colors, product treatment and spacing stay consistent so the listing feels like it came from the same brand from top to bottom.
Basic A+ and Premium A+
We use the module set available in your account and plan the Amazon A+ Content design around it.
Basic A+ Up to 5 modules
- Image and text layouts for deeper product explanation
- Comparison charts for products within the brand
- Designed around Amazon's Basic A+ module limits
- Seamless direction adapted to the available module structure
- Useful for brands with Basic A+ access
Premium A+ Up to 7 modules
- Larger image areas for more visual product detail
- Options such as video, hotspots, carousels and enhanced comparisons
- More room to build a long seamless composition
- Separate desktop and mobile planning for each chosen module
- Module selection based on what the product actually needs
Amazon Brand Story
Amazon Brand Story appears in the From the brand section. We use it to introduce the brand, show related products and give shoppers a direct path to the Store or other ASINs.
The cards stay short and visual. A shopper should be able to understand the brand and browse the product range without reading a company biography.
Copy Written for the Image
We write the headline and support copy while the image is being designed, so the words fit the layout instead of being squeezed in at the end.
Say the useful thing first
The main benefit should be clear before the shopper gets to the smaller supporting copy.
Keep one main message
One headline, a short support line when needed and enough room for the product to stay visually important.
Use supportable claims
Performance, ingredient and product claims stay tied to information the brand can support and Amazon can approve.
Check the mobile version
We shorten, resize and reflow copy where the smaller mobile canvas needs a different treatment.
How We Design the Page
We review the ASIN, product information, customer reviews and competing listings first. That gives us the questions the creative needs to answer.
01Review the Product
ASIN, current images, product details, reviews, questions and category competitors
02Plan the Image Stack
Assign one job to each listing image, Brand Story card and A+ module
03Design and Revise
Create the main-image concepts, listing stack, Brand Story and A+ around the approved direction
04Export for Amazon
Final files, desktop and mobile A+ layouts, seam checks and Amazon-ready sizes
Amazon Creative Pricing
Pricing for one parent listing, including research, design, copy and Amazon-ready files
Amazon Listing Images
For a new listing or a full Amazon product image redesign
- Category and competitor image review
- 3 main-image concepts with one final direction
- 7 listing images planned as one image stack
- Lifestyle, infographic, comparison and dimension layouts where useful
- On-image copy included
- Amazon-ready high-resolution exports
- Two revision rounds
Seamless A+ Content
For Brand Registered listings that need custom Amazon A+ Content design
- A+ structure and module plan included
- One long seamless master design
- Up to 7 Premium A+ modules or up to 5 Basic A+ modules
- Module joins checked after export
- Separate mobile layouts included
- Amazon-ready module exports
- Two revision rounds
Amazon Brand Story
For brands that want a custom From the brand section across the catalog
- Brand message and carousel structure planned first
- Custom Brand Story background direction
- Up to 5 core carousel cards
- Brand, product-range and Store-link card planning
- Copy included for the designed cards
- Desktop and mobile-safe composition
- Two revision rounds
Complete Creative Package
For brands that want listing images, Brand Story and A+ designed together
- 3 main-image concepts and 7 listing images
- Full Seamless A+ Content package
- Full Amazon Brand Story package
- Desktop and mobile-ready A+ layouts
- Matching visual style across the full detail page
- All core creative copy included
- $50 lower than booking the three services separately
- Two revision rounds across the package
Multiple Colors or Variations
For a simple color, finish, size or pack variation, we reuse the approved creative system and adapt the existing image set for $100. Variations with different features, accessories, packaging or selling points are quoted separately.
Photography, advanced 3D modeling, custom human or pet shoots, complex product reconstruction, extra Brand Story cards and unusually different child-ASIN variations are quoted separately. Crossed prices are average market rates for similar scopes, not a claim that every agency charges the same amount. We confirm the scope before design starts.
Start With a Creative Review
Send us your ASIN. We review the current main image, listing images and A+ before the call so we can come to the conversation with specific ideas.
- What is helping or hurting the current main image
- Which listing images are missing, weak or repetitive
- Which product questions the current creative leaves unanswered
- Whether listing images, Brand Story, A+ Content or the complete package should come first
Get My Creative Review
Send your ASIN and a few details about the product.
We normally reply within one business day
Amazon Creative FAQs
Questions sellers usually ask before starting listing images, A+ Content or Brand Story