An Amazon SKU (Stock Keeping Unit) is your internal, unique code for a specific product in your inventory. Think of it as a nickname that only you and your team use to keep your products organized. While Amazon will assign a random SKU if you leave the field blank, creating your own custom Amazon SKU […]
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Amazon Seller Central is the web portal used by millions of brands and entrepreneurs to market and sell their products directly to Amazon's customers. Anyone who sells on the platform as a third-party (3P) seller runs their entire operation through Seller Central. This platform powers a significant part of Amazon's marketplace. In 2024, there are
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Optimizing your Amazon conversion rate is the foundation of success on the platform. Amazon conversion rate measures the percentage of visitors who purchase your product after viewing your listing. Amazon officially calls this metric Unit Session Percentage in Seller Central, and it’s calculated by dividing the number of orders by the total number of sessions
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Amazon digital marketing also known as Amazon PPC (Pay-Per-Click) advertising has become important tool for sellers to get initial sales velocity increase organic ranking. Roughly three out of four Amazon sellers now use PPC to reach customers and nearly 80% of sellers advertise on or off Amazon. With hundreds of millions of products struggling to
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To improve your product's ranking on Amazon, you need to understand the A10 algorithm. Today, ranking well is about proving your product delivers a great customer experience that, most importantly, leads to sales. The algorithm rewards listings that excel in three core areas: sales history for relevant keywords, conversion rates, and your operational reliability. What
For any brand selling online, pricing isn't a number you set once and forget. It's a key part of your business that impacts profit, sales, and how customers perceive your products. A static pricing approach doesn't work, especially on marketplaces like Amazon where prices change constantly. What Is Retail Price Management? Retail price management is
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Increasing ecommerce sales comes down to two simple goals: attracting the right customers and making their buying process seamless. This starts with a website designed to guide shoppers from their first click to the final checkout without any friction or confusion. Focus on intuitive navigation, a mobile-first design, and product pages that effectively persuade customers
How to Negotiate With Suppliers Too many sellers jump right into asking for quotes. But the most successful negotiations are won before they even begin. Walking into a discussion without a clear plan puts you on the back foot immediately. You wouldn’t launch a product without research, so why would you choose a long-term partner
If you’ve ever wished you could see exactly how customers find, compare, and buy products on Amazon, Brand Analytics is the tool for you. It’s a powerful set of reports that shows you what’s happening behind the scenes, using real Amazon shopping data. This means you can stop making business decisions based on guesswork. What
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Creating an Amazon Storefront gives your brand a custom, multi-page destination on Amazon that can imporove sales and brand awareness. According to Amazon’s internal data, shoppers who visit a storefront buy 53.9% more frequently and have a 71.3% higher average order value compared to those who don’t. When customers land on your product detail page,
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