Amazon PPC (Pay-Per-Click) advertising lets sellers bid on keywords or products so their items appear in search results and detail pages. Within Sponsored Products campaigns (the most common Amazon ads), you can choose Automatic or Manual targeting. Automatic campaigns rely on Amazon’s algorithms to match your ads to keywords and product pages, while Manual campaigns
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Amazon’s Bulk Operations feature is a spreadsheet-based tool that lets you create, update and optimize multiple campaigns in batches, reducing time and manual effort. It is an imperative tool for any agency or team to deliver high quality Amazon PPC services for large catalogs. Bulk Ops allows an experienced seller to make thousands of changes
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High-quality product photos are important for success on Amazon. Product images are the leading factor influencing purchase decisions, with professional photos boosting conversion rate by up to 30%. On Amazon, your main image is the first thing shoppers see, a crisp, clear photo can mean the difference between a click and a pass on. Conversely,
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When you create a Sponsored Products or Sponsored Brands campaign with manual keyword targeting, Amazon asks you to assign a match type to each keyword. That match type acts as a filter. It tells Amazon’s algorithm which customer search queries should trigger your ad and which should not. Amazon currently offers three keyword match types:
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In Sponsored Products campaigns, ads can appear in three main locations: Top-of-Search (first page of search results, usually the first row), Rest-of-Search (other positions on search results pages), and Product Detail Pages (on individual product pages). Each placement has unique visibility and performance characteristics. Understanding and controlling these placements allows sellers to use right bidding
Amazon restricts certain categories, subcategories, and brands to protect buyers from counterfeit, unsafe, or regulated products. If you want to sell in these protected areas, you need approval through a process sellers call “ungating.” Getting ungated opens the door to less competition and higher margins, but the process can be confusing. This guide breaks down
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Managing Amazon FBA inventory is a delicate balance. If you overstock, you’ll face mounting storage fees that hurt your profits, especially with Amazon’s 2025 updates to aged inventory surcharges. If you understock, you risk a sales halt, which can damage your Best Seller Rank (BSR) and organic search visibility. A Jungle Scout report found that
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Amazon’s FBA system processes millions of items daily, and mistakes happen. Inventory gets lost, damaged during transit, or mishandled in warehouses. Customer return errors, overcharged fees, and other discrepancies are surprisingly common, chipping away at your profits. For most sellers, these small losses add up to an estimated 1-3% of their annual revenue, a significant
Amazon Marketing Cloud (AMC) is a cloud-based data that lets advertisers analyze detailed shopping and ad interactions across Amazon. AMC ingests pseudonymized signals from Amazon’s trillion+ shopping, browsing, and streaming data and advertisers’ own inputs and lets you query them with SQL to uncover insights and build custom audience segments. Launched in 2019, AMC has evolved
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Amazon has produced some of the most unlikely brand-building journeys in retail history. A former Google engineer selling phone chargers from his apartment. A putty company that turned a novelty product into a cult following. An Indian startup that took on Apple in the smartwatch space and won shelf space across an entire continent. These
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