High-quality product photos are important for success on Amazon. Product images are the leading factor influencing purchase decisions, with professional photos boosting conversion rate by up to 30%. On Amazon, your main image is the first thing shoppers see, a crisp, clear photo can mean the difference between a click and a pass on. Conversely, […]
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When you create a Sponsored Products or Sponsored Brands campaign with manual keyword targeting, Amazon asks you to assign a match type to each keyword. That match type acts as a filter. It tells Amazon’s algorithm which customer search queries should trigger your ad and which should not. Amazon currently offers three keyword match types:
Match Types In Amazon Advertising : Exact vs Broad vs Phrase Read More »
In Sponsored Products campaigns, ads can appear in three main locations: Top-of-Search (first page of search results, usually the first row), Rest-of-Search (other positions on search results pages), and Product Detail Pages (on individual product pages). Each placement has unique visibility and performance characteristics. Understanding and controlling these placements allows sellers to use right bidding
Amazon restricts certain categories, subcategories, and brands to protect buyers from counterfeit, unsafe, or regulated products. If you want to sell in these protected areas, you need approval through a process sellers call “ungating.” Getting ungated opens the door to less competition and higher margins, but the process can be confusing. This guide breaks down
How to Get Ungated on Amazon: The Complete Guide (2026) Read More »
Managing Amazon FBA inventory is a delicate balance. If you overstock, you’ll face mounting storage fees that hurt your profits, especially with Amazon’s 2025 updates to aged inventory surcharges. If you understock, you risk a sales halt, which can damage your Best Seller Rank (BSR) and organic search visibility. A Jungle Scout report found that
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Amazon’s FBA system processes millions of items daily, and mistakes happen. Inventory gets lost, damaged during transit, or mishandled in warehouses. Customer return errors, overcharged fees, and other discrepancies are surprisingly common, chipping away at your profits. For most sellers, these small losses add up to an estimated 1-3% of their annual revenue, a significant
Amazon Marketing Cloud (AMC) is a cloud-based data that lets advertisers analyze detailed shopping and ad interactions across Amazon. AMC ingests pseudonymized signals from Amazon’s trillion+ shopping, browsing, and streaming data and advertisers’ own inputs and lets you query them with SQL to uncover insights and build custom audience segments. Launched in 2019, AMC has evolved
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Amazon has produced some of the most unlikely brand-building journeys in retail history. A former Google engineer selling phone chargers from his apartment. A putty company that turned a novelty product into a cult following. An Indian startup that took on Apple in the smartwatch space and won shelf space across an entire continent. These
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Amazon PPC advertising is the smartest door to capture instant sales. Every purchase from Sponsored Products sends a strong ranking signal to Amazon’s A10 algorithm. The result is high organic visibility. Amazon merchants who stick to optimized PPC campaigns observe 40-60% spike of their total revenue in terms of organic sales. Pause the ads and
How to Increase Sales On Amazon with PPC Ads: Six Advanced Strategies Read More »
Amazon customer retention is the percentage of buyers who return to purchase from your brand again after their first order. On a platform where Amazon controls the inbox, hides customer email addresses, and places a competitor one click away from every listing, keeping a customer is harder than on any other channel. The average repeat
Amazon Customer Retention Strategies for Repeat Sales (Updated 2026) Read More »
