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How to Sell Coffee on Amazon (2024): Step-by-Step Guide for Sellers

How to Sell Coffee on Amazon

Introduction to Selling Coffee on Amazon

In recent years, the trend of selling coffee online has seen remarkable growth, with Amazon emerging as a pivotal platform for this booming industry.


For entrepreneurs and coffee enthusiasts looking to tap into this lucrative market, understanding how to sell coffee on Amazon is crucial.


This platform offers an unparalleled opportunity to reach a vast audience of coffee lovers, making it an ideal choice for anyone keen on how to start an online coffee business.

1. Amazon: A Gateway to the Coffee Market

Amazon stands as a giant in the e-commerce world, a fact that holds particularly true for those in the business of selling coffee online. Its extensive reach and customer base provide a unique advantage for sellers.


You can connect with millions of potential customers who are just a click away from discovering your coffee brand. This platform is not just a marketplace; it’s a gateway to success in the online coffee business.

2. Amazon Marketplace Advantage

For those pondering how to start an online coffee business, Amazon offers more than just a selling platform; it’s a comprehensive ecosystem equipped with tools and services designed to facilitate sellers at every step.


From easy listing processes to advanced analytics, Amazon empowers sellers with everything they need to succeed in selling coffee online.


Whether you’re a seasoned seller or just learning how to sell coffee on Amazon, this platform provides the resources to boost your coffee business to new heights.

Step - 1: Initiating Your Amazon Seller Journey

1. Setting Up Your Amazon Seller Account

The first step in selling coffee on Amazon involves setting up your Amazon Seller account. This initial phase is straightforward but essential, as it lays the groundwork for your online coffee business.

2. Choosing the Right Selling Plan

Amazon offers two primary selling plans: Individual and Professional. The Individual plan is suitable for sellers who expect to sell fewer than 40 items per month. It involves a per-item selling fee, making it an ideal choice for those just starting out or experimenting with selling coffee online.


On the other hand, the Professional plan caters to higher volume sales, exceeding 40 items per month. This plan includes a monthly subscription fee but provides additional benefits such as eligibility for the Buy Box, advanced selling tools, and the ability to run promotions. For those serious about how to sell coffee on Amazon, the Professional plan is often the more strategic choice.

2. Registration Process

To register as a seller, you’ll need to provide essential information including your phone number, a valid credit card, bank account details, and tax information. U.S. taxpayers will complete the W-9 form, while non-U.S. taxpayers will fill out the W-8BEN form. This step is crucial for ensuring compliance and facilitating smooth financial transactions.

2. Amazon's Fee Structure

Being aware of the various fees associated with selling coffee on Amazon is important. These include referral fees, which vary by category, and additional fees if you opt for Amazon’s Fulfillment by Amazon (FBA) service.


Understanding these fees upfront is key to pricing your coffee products competitively and managing your profit margins effectively.

FBA Fee excluding apprel

Step - 2: Choosing Your Fulfillment Method

When starting the journey of selling coffee on Amazon, selecting the right fulfillment method is a critical decision.


Amazon offers two primary options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), each with its own advantages and considerations.

1. Fulfillment by Amazon (FBA)

Choosing FBA means Amazon handles the storage, packaging, shipping, and customer service for your coffee products.


This option is ideal for sellers who prefer to concentrate on sourcing and marketing their coffee rather than managing logistics. FBA also makes your products eligible for Amazon Prime, which can significantly increase your sales potential.


However, it’s important to consider the additional costs for these services, which can affect your profit margins.

2. Fulfillment by Merchant (FBM)

FBM allows you more control over shipping and customer service. This option is often chosen by sellers who can manage logistics and aim to maintain higher profit margins. With FBM, you have the opportunity to personalize the customer experience, such as including branded packaging, which can be a significant advantage in selling coffee online.

3. Making the Right Choice

Your decision between FBA and FBM should align with your business model, resources, and long-term goals in selling coffee on Amazon. FBA offers convenience and the backing of Amazon’s trusted customer service, while FBM provides more control and potentially higher margins.

Step - 3: Selecting a Business Model

Choosing the right business model is crucial when you decide to start selling coffee on Amazon. Your business model defines your approach to sourcing and selling products and shapes your brand identity and growth strategy. Here are the most common models used by Amazon coffee sellers:

1. Amazon Private Label

The Private Label model involves creating and selling your own brand of coffee. This approach is ideal for sellers who want to build and promote their own brand identity. It requires significant investment in brand development but offers higher profit margins and brand control.

2. Amazon Wholesale

Wholesale involves purchasing coffee in bulk from brands or distributors and reselling them on Amazon. This model requires approval from Amazon for each brand you sell and is subject to Amazon’s policies to prevent counterfeit sales. Wholesale can be a viable option for those with established supplier relationships.

3. Retail Arbitrage

Retail Arbitrage involves buying coffee from retail stores (often at a discount) and reselling them on Amazon at a higher price. This model requires less upfront investment but can be more time-consuming and less scalable.

4. Dropshipping

Dropshipping is where you list products on Amazon but don’t hold inventory. Instead, orders are fulfilled directly by the supplier or manufacturer. This model has lower upfront costs but offers less control over shipping and product quality.

5. Choosing the Right Model

Your choice among these models should be based on your capital, experience, and long-term business goals. Whether you aim to create a unique brand or capitalize on existing market trends, your business model will play a key role in your success in selling coffee on Amazon.

Step - 4: Amazon Selling Strategies

1. Product Listings in Seller Central

To excel in selling coffee on Amazon, creating impactful product listings in Seller Central is crucial. This is where your journey in how to sell coffee online takes a practical turn.


Each listing should be meticulously crafted, focusing on clarity, attractiveness, and relevance. The title, description, and key features must be informative and engaging, catering to both Amazon’s algorithm and the customer’s needs.

Amazon listing creation

2. SEO-Optimized Listing Content

For selling on Amazon, SEO optimization of your listing is non-negotiable. This involves using relevant keywords in your product title, description, and bullet points.


Keywords should be strategically placed to ensure your product ranks higher in Amazon searches, a critical factor in selling coffee online. Remember, effective SEO is about balancing keyword usage with natural, customer-friendly language.

Amazon Product Listing Optimization Services 1

3. High-Quality Images

High-quality images are essential in selling on Amazon. Your images should be clear, professional, and showcase your product in the best light.


They play a crucial role in attracting customers and giving them a visual understanding of your coffee. Investing in professional photography can significantly impact the perceived value and quality of your product.

4. Product Videography

Product videography is an increasingly important aspect of selling coffee online. A well-produced video can provide a dynamic view of your product, highlighting key features and benefits.


Including a product video can enhance customer engagement and provide a more comprehensive understanding of your coffee.

5. Utilizing Premium A+ Content

Premium A+ Content allows sellers to create a rich, brand-centric experience on their product pages. It enables enhanced images, detailed descriptions, comparison charts, and more, providing an opportunity to tell your brand’s story and showcase your coffee’s uniqueness.

Premium A+ content EBC content

6. Engaging Amazon Brand Story

Your Amazon Brand Story is an opportunity to connect with customers on a deeper level. For sellers engaged in selling coffee on Amazon, this is your chance to share your journey, values, and what sets your coffee apart.


A compelling brand story can build customer loyalty and differentiate your brand in the crowded online coffee market.

Amazon brand story coffee

2. Developing an Amazon Store

For selling on Amazon, setting up an Amazon Store is a strategic move. This dedicated space allows you to showcase your entire coffee range, promote your brand, and create a curated shopping experience for customers. It’s an extension of your brand identity on Amazon and a powerful tool for building brand recognition and loyalty.

Amazon store example

Step - 5: Amazon Selling Strategies

In the journey of selling coffee on Amazon, developing a robust marketing strategy is key. This involves more than just understanding how to sell coffee online; it’s about actively promoting your product to stand out in a competitive marketplace.


Utilizing Amazon’s advertising tools, such as Sponsored Products and Sponsored Brands, can significantly increase your product’s visibility and sales potential.

1. Social Media for Brand Awareness

 Platforms like Instagram, Facebook, and TikTok can be used to build brand awareness, engage with customers, and drive traffic to your Amazon listings.


For sellers mastering how to sell coffee on Amazon, social media offers a direct channel to showcase their brand’s personality and values.

2. Utilizing Amazon DSP Ads

Amazon DSP (Demand Side Platform) Ads allow sellers to reach audiences both on and off Amazon. This is particularly beneficial for selling coffee online, as it enables you to target potential customers based on their interests and shopping behaviors.

3.Investing in PPC Advertising

Pay-Per-Click (PPC) advertising on Amazon is a crucial component for sellers. It allows for targeted advertising within Amazon’s ecosystem, making it an effective strategy for selling coffee online. By carefully selecting keywords and managing bids, you can optimize your ad spend and improve your product’s visibility.

6. SEO Best Practices

SEO is not just for your website; it’s also crucial for selling coffee on Amazon. Implementing SEO best practices in your product listings and storefront can improve your visibility in Amazon’s search results. This includes using relevant keywords, optimizing product titles and descriptions, and leveraging Amazon’s A9 algorithm.

As you move forward keep in mind that each step you take is a learning opportunity. The world of Amazon is vast and full of potential.


Whether you’re a small-scale roaster or a growing coffee brand, Amazon provides a platform to showcase your passion for coffee to a wide audience.


Here’s to your future success in selling coffee online – may your coffee delight customers and your business flourish on Amazon!

Partner with Ecom Brainly for Account Management

Ready to boost your Amazon business? Partner with Ecom Brainly, your dedicated Amazon account management agency. At Ecom Brainly, we specialize in providing customized Amazon account management services that align with your unique goals.


Whether you’re navigating Seller Central complexities or expanding through Vendor Central, our expert team is equipped to guide you every step of the way.


With Ecom Brainly, you gain access to a wealth of expertise in Amazon seller account management. Our strategies are designed to optimize your listings, enhance your brand visibility, and drive sales growth. 


Don’t let the complexities of Amazon hold back your business potential. Contact Ecom Brainly today and start your journey towards Amazon mastery. Let us be your partner in unlocking the full potential of your Amazon venture.

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About Ecom Brainly

Ecom Brainly – A Full-Service Amazon agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).


We been selling on Amazon since 2017 and has had to adapt for every change that Amazon has made along the way.   Amazon is an ever changing marketplace and Ecom Brainly has his team ready to handle any and every challenge.


Is your brand having challenges with growth, profitability, advertising, reporting etc – If yes, please contact us today!

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