cropped Ecom Brainly logo Amazon SEO Services Consultant removebg preview

Have a great time reading this blog.

Ready to see how our team can grow your Amazon brand? Click Here

Is Selling on Amazon FBA Worth It? Profit Potential in 2024

Is Selling on Amazon FBA Worth It 2

Is Selling on Amazon FBA Worth It?

Amazon, has transformed the landscape of retail, influencing both the way we shop and how businesses approach selling. The Amazon FBA program, a pivotal player in this shift, serves as a game-changer for brands, presenting a unique opportunity to connect with Amazon’s extensive customer base.


Within this dynamic environment, the Amazon FBA program emerges as a strategic solution. It allows sellers to streamline their operations by outsourcing logistics—warehousing, packing, and shipping—to Amazon, enabling them to concentrate on the core aspect of growing their business.


As with any entrepreneurial decision, however, the path of selling on Amazon entails its own set of challenges and costs. The overarching question that looms is whether engaging in this venture is truly worthwhile.


Let’s embark on this exploration, carefully weighing the opportunities and challenges inherent in selling on Amazon FBA. Is selling on Amazon FBA worth it in the current year? Is Amazon FBA worth it as a long-term strategy? These are the questions we aim to answer as we navigate through the intricacies of e-commerce in today’s landscape.
center stage

What is Amazon FBA?

Amazon Amazon FBA is a service offered by Amazon that allows sellers to store their products in Amazon’s fulfillment centers.


This means that when a customer places an order, Amazon takes care of everything from picking, packing, and shipping the product to customer service and returns handling.


In essence, Amazon FBA streamlines the logistics and customer service aspects of your e-commerce business, freeing you from many of the headaches associated with fulfillment.

How Amazon FBA Works for Sellers?

To participate in Amazon FBA, sellers must follow a series of steps. First, they send their products to an Amazon fulfillment center, where these products are stored.


When a customer places an order on the Amazon marketplace, the company takes care of the rest. Amazon employees pick the products, pack them, and ship them to the customer.


The ease and efficiency of this system make it a popular choice for many sellers. However, it has its complexities, which we’ll explore further in the coming sections.

1. Advantages of Letting Amazon Handle Fulfillment

One of the most significant advantages of using Amazon FBA is that it can significantly simplify the daily operations of an e-commerce business.Here are some key benefits:


Logistical Efficiency: Amazon’s fulfillment centers are strategically located, ensuring fast and reliable customer shipping.
Customer Trust: Customers often trust products fulfilled by Amazon, which can lead to higher conversion rates.
Time and Resource Savings: By outsourcing fulfillment, sellers can focus on other critical aspects of their business, such as product sourcing, Amazon advertising, etc.

Assessing Profit Potential on Amazon

Assessing the profit potential on Amazon is crucial for individuals and brands looking to sell on Amazon FBA.


Before determining whether selling on Amazon FBA is worth it or not, and contemplating the broader question of Is Amazon FBA worth it for your business in 2024, a comprehensive assessment of profit potential becomes a foundational step in your strategic planning.

1. Average Monthly Sales

Most Amazon sellers make at least $1,000 monthly in sales, while some experienced sellers earn more than $100,000 monthly. It’s crucial to understand that these figures represent a wide range of experiences and business strategies.

  • Up to $10,000 (65%): This category includes the majority of sellers who earn within this range.
  • $10,000 – $50,000 (21%): Sellers generating sales between $10,000 and $50,000 monthly.
  • $50,000 – $100,000 (8%): Sellers achieving monthly sales between $50,000 and $100,000.
  • Over $100,000 (6%): Sellers who consistently earn more than $100,000 monthly.

2. Lifetime Sales Categories of Small Brands on Amazon

Small and medium-sized brands on Amazon have achieved varying levels of lifetime sales, divided into four categories:

  • Under $25,000 (49%): Nearly half of brands have accumulated sales under $25,000 over their time on Amazon.
  • $25,000 – $50,000 (11%): 11% of brands have achieved sales between $25,000 and $50,000.
  • $50,000 – $100,000 (10%): 10% of brands have seen lifetime sales ranging from $50,000 to $100,000.
  • Over $100,000 (30%): A substantial 30% of brands have reached lifetime sales exceeding $100,000.

3. Amazon Seller Profit Margins

Amazon sellers’ profit margins can be categorized into four groups:

  • Low Margins (1-10%) (23%): A combined 23% of SMB sellers achieve profit margins in the range of 1% to 10%.
  • Moderate Margins (11-20%) (36%): The majority, 36% of SMB sellers, maintain profit margins between 11% and 20%.
  • Healthy Margins (21-50%) (35%): A significant portion, 35% of SMB sellers, see healthy profit margins within the range of 21% to 50%.
  • High Margins (51-70%) (3%): A select 3% of SMB sellers enjoy high-profit margins, ranging from 51% to 70%.

4. Lifetime Profits of Amazon Sellers

To comprehend the cumulative profits of Amazon sellers over time, we can categorize them into five brackets:

  • Under $25,000 (23%): 23% of Amazon sellers have accumulated lifetime profits under $25,000.
  • $25,000 – $50,000 (12%): 12% of sellers have lifetime profits between $25,000 and $50,000.
  • $50,001 – $100,000 (8%): 8% of sellers have achieved lifetime profits ranging from $50,001 to $100,000.
  • $100,001 – $500,000 (12%): Another 12% of sellers have earned lifetime profits within the range of $100,001 to $500,000.
  • Not yet profitable or Breakeven (29%): A combined 29% of sellers are either not yet profitable (9%) or have reached the breakeven point (20%) in their Amazon selling journey.

5. Timing the Path to Profit on Amazon

Based on our survey data, we find that sellers’ journeys to profitability follow different timelines. Here’s a detailed breakdown of the time it takes to achieve profitability:

  • Swiftly (Within 3 months) (15%): 15% of sellers achieve profitability in their initial three months.
  • Moderate Pace (3 to 6 months) (25%): A quarter of sellers (25%) attain profitability within 3 to 6 months.
  • Within the First Year (6 months to 1 year) (28%): Nearly 30% of sellers succeed within their first year.
  • Gradual Path (More than 1 year) (18%): A significant portion (18%) takes over a year to turn a profit.

Investing in Your Amazon Venture

1. How Much Money Do You Need to Start Amazon FBA Business?

Common misconceptions about Amazon selling often revolve around the belief that it requires a significant monetary investment.


However, the truth is that success on this platform involves more than just financial resources; it’s about the allocation of time, and making informed decisions.

Let’s break down the financial requirements for starting your Amazon journey:

  • Minimal Investment (Less than $1,000) (24%): A significant portion (24%) of sellers initiated their Amazon business with an investment of less than $1,000.
  • Moderate Investment ($1,000 to $2,500) (15%): 15% began with an investment ranging from $1,000 to $2,500.
  • Substantial Investment ($2,501 to $10,000) (37%): A substantial 37% of sellers committed between $2,501 and $10,000 to start their Amazon venture.
  • Significant Investment (More than $10,000) (22%): 22% started their Amazon journey with a budget exceeding $10,000.

How New Amazon Sellers Can Pocket $35,000 Annually

New sellers on Amazon have the potential to generate a significant income, even in the early stages. Let’s delve into the earning possibilities:

  • Small and medium-sized brands typically rake an average of about $170,000 in yearly sales.
  • With an average profit margin of 21%, new sellers can pocket roughly 35,000 in annual profits.
  • Around 38% of sellers achieve profit margins of 21% or higher, resulting in monthly earnings exceeding $5,000.
  • While most sellers earn substantial incomes, and “super sellers” boast yearly sales of up to $3 million.

Benefits of Selling on Amazon FBA in 2023

Before making the decision on whether selling on Amazon FBA is worth it or not for your business, it’s crucial to carefully consider the potential benefits.


In this section, we will explore the benefits of the Amazon FBA program to determine its suitability.

1. Amazon's Dominance in the E-commerce Market

In June 2022, Amazon held a substantial share of 37.8 percent in the U.S. e-commerce market, solidifying its position as the predominant online retailer in the nation.


This remarkable market presence signifies a significant opening and potential for new sellers to explore and capitalize upon.

Explore this article to discover step-by-step process to start ecommerce business on Amazon: How to Sell on Amazon

2. Seamless Logistics

One of the most significant draws of Amazon FBA is its fulfillment network. We’ll examine how this network provides e-commerce businesses with a logistical advantage.


The discussion will include Amazon’s vast network of warehouses, reliable shipping services, and how it can simplify the supply chain for sellers.

3. Amazon's Vast Customer Base

Amazon boasts a staggering customer base of over 310 million active users across the globe. To put this into perspective, the number of Amazon users surpasses the entire population of Indonesia.


There are 148.6 million Amazon Prime members in the U.S. as of 2022. This substantial customer base not only underscores the scale of Amazon’s reach but also presents a lucrative prospect for new sellers and brands to tap into.

Six-Figure Amazon Seller Insights

Many dream of success on Amazon, and today, we’re delving into the wisdom of those who’ve reached six figures in earnings. We’ll explore the strategies and tips shared by these top Amazon sellers.

1. Swift Launches, Big Gains:

A significant 46% of prosperous Amazon sellers initiated their businesses on the platform within a mere three months. This underlines the importance of taking the plunge and not waiting for perfection, as it can impede your progress.

2. Effective Time Management

A noteworthy 53% of accomplished sellers allocate no more than 10 hours per week to their Amazon businesses. This suggests that you can devote only some of your time to succeed on Amazon. However, it’s crucial to utilize your time efficiently.

3. Consistent Effort Matters

Successful Amazon sellers stress that this platform is not a “get-rich-quick” scheme, according to 54% of them. It’s vital to understand that building a profitable business on Amazon requires dedication and effort. Patience and persistence are key.

4. Continual Evolution

Nearly half of sellers (45%) intend to introduce new products in the upcoming year. Continuous product research and innovation are essential to remain competitive and expand your business.

5. Access to the Right Resources and Tools

Successful sellers highlight the significance of having the necessary tools and information. This includes tools like Helium10, and JungleScout to keep yourself updated on every aspect of your product.

6. Hire a Done-for-You Agency

As we near the conclusion of our exploration into Amazon FBA, it’s time to turn our focus inward and consider whether this e-commerce model aligns with your unique circumstances and aspirations.


If you’re ready to take the next step and boost your Amazon business, consider partnering with a full-time Amazon agency.

Ecom Brainly: Your Path to Amazon Success

At Ecom Brainly, we specialize in building brands on Amazon. Whether you’re new to the platform or looking to take your existing business to new heights, our expertise can guide you.


At Ecom Brainly, we specialize in guiding Amazon sellers through setup and launch brands on Amazon. Our expertise helps you navigate starting an ecommerce business on Amazon and achieving growth.


Connect with us online to explore our specialized services for Amazon businesses!


Share This Article


About Ecom Brainly

Ecom Brainly – A Full-Service Amazon agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).


We been selling on Amazon since 2017 and has had to adapt for every change that Amazon has made along the way.   Amazon is an ever changing marketplace and Ecom Brainly has his team ready to handle any and every challenge.


Is your brand having challenges with growth, profitability, advertising, reporting etc – If yes, please contact us today!

Agency Services

Case Studies

Scroll to Top