How to Improve Amazon Sales [20 Proven Strategies]

Selling on Amazon is more competitive than ever. Thousands of new products launch every day, and even great products can get buried if the right strategies aren’t in place.

The good news? Small, smart changes in how you optimize your listings, run ads, and manage reviews can create a big shift in sales. In this guide, you’ll find 20 proven strategies we are using right now to boost sales on Amazon.

1. Optimize Listings With Relevant Keywords

Keywords are the bridge between a customer’s search and your product. If you get them wrong, you’re pretty much invisible. The goal isn’t just to find any keywords, but to find the right ones, the exact phrases your ideal customer is typing into the search bar.

Start with broad terms, but don’t stop there. Dig deeper. Use tools like Helium 10 or Jungle Scout to find long-tail keywords, which are longer phrases of three or more words. These often have less competition and much higher buyer intent. For example, instead of just “yoga mat,” you might target “non-slip yoga mat for hot yoga.”

Once you have a solid list, place your most important keywords in these spots:

• Product Title: Your most critical, highest-volume primary keyword needs to go right at the beginning after brand name, ideally within the first 70-80 characters.
• Bullet Points: 1 secondary keyword per bullet point naturally into your five bullet points. Focus on benefits, not just features.
• Backend Search Terms: This hidden field of 500-bytes is perfect for synonyms, alternate spellings, and related terms you couldn’t fit elsewhere. Just don’t repeat keywords you’ve already used in your title or bullets.

2. Improve Your CTR With a Stronger Main Image

Your main image is your single most important tool for getting clicks. On a crowded search results page, its job is to stop the scroll. To do that, your main image must follow Amazon’s rules (a pure white background is a must) and be compelling enough to stand out.

A great main image clearly shows the product, its scale, and its most important benefit at a glance. Selling a kitchen gadget? Show it in action with food. A supplement bottle? Add a small graphic highlighting a key ingredient. You want a shopper to instantly think, “That’s exactly what I’m looking for.”

Pro Tip: Search your main keyword and look at what the top three competitors are doing. Don’t copy them; find a way to look different and better. If they’re all showing the product in the box, show yours out of the box. Find your edge.

3. Optimize Your Listing Copy to Lift Your Conversion Rate

Once a shopper clicks, your listings need to seal the deal.

To improve conversion rates, focus on the following strategies:

1. Prioritize Benefits Over Features: Clearly articulate how your product will improve the customer’s life. Instead of listing features like “durable stainless steel,” describe the benefit: “Crafted with rust-resistant stainless steel, ensuring longevity even in harsh outdoor conditions.”
2. Optimize Product Titles and Descriptions: Use concise, clear language that highlights the primary benefits and key selling points of your product. Include relevant keywords naturally to improve search visibility.
3. Utilize High-Quality Images: Provide multiple images that showcase the product from different angles and in use. Ensure each image is clear and accurately represents the product.
4. Incorporate Customer Reviews and Testimonials: Display positive feedback prominently to build trust and credibility. To achieve a favorable conversion rate, aim to gather between 10 to 15 customer reviews.
5. Highlight Special Offers or Promotions: Apply discounts, or limited-time deals to create a sense of urgency and encourage immediate purchases.
6. Premium A+ Content: If eligible, use Premium Enhanced Brand Content (EBC) to enrich your product listings with rich media and detailed information, enhancing engagement and customer understanding. This approach can improve your conversion rate by 10% compared to basic A+ content.
   

   If your listing has 100 visitors, and 3 make a purchase, giving you a 3% conversion rate. If you improve the conversion rate to 10%, now 10 out of 100 visitors buy something. This means you sell more units without increasing traffic or ad spent, simply by enhancing the percentage of visitors who decide to purchase.

4. Add A+ Content to Tell Your Brand Story

If you’re in Brand Registry, using A+ Content is essential. It replaces the plain-text product description with a visually rich section filled with enhanced images, comparison charts, and brand storytelling modules. The data is clear: listings with A+ Content often see a conversion rate lift of 3-10%.

Use this space to handle common customer objections, show your product in lifestyle settings, and reinforce what makes your brand unique. It’s your best chance to build trust and make your listing look far more professional.

5. Use Competitive Pricing

Your price is a huge factor in a customer’s buying decision. You need to find the sweet spot where you are competitive but still profitable.

Check what your main competitors are charging. If your product has better features or higher quality, you might be able to price it a little higher. If it’s similar, you’ll need to be in the same ballpark. Automated repricing tools can help you stay competitive without constantly checking prices manually, but be careful to set floor and ceiling prices to protect your margins.

6. Run Coupons, Lightning Deals, and Promos

Promotions on Amazon aren’t just about slashing your price. They’re about creating value and giving shoppers a reason to buy now.

• Coupons: These are great for improving your click-through rate (CTR). That little orange tag is a magnet on the search results page. A simple 5% or 10% off coupon can pull a shopper’s attention away from a competitor.
• Lightning Deals: These are short-term promotions featured on Amazon’s “Today’s Deals” page. They create a massive sense of urgency with a countdown timer. They cost money to run but can generate a huge sales spike, perfect for clearing inventory or climbing the sales rank charts.

7. Maintain Stock with Accurate Forecasting

Running out of stock is one of the fastest ways to kill your sales momentum. When your product is unavailable, you lose sales velocity and your hard-earned organic keyword ranking. It can take weeks, sometimes months, to recover.

Accurate forecasting isn’t just about looking at last month’s sales. Factor in seasonality, upcoming promotions like Prime Day, and your month-over-month growth rate. Aim to keep 30 to 60 days of stock available to avoid both stockouts and long-term storage fees.

8. Use Structured PPC Campaigns

A well-structured Amazon PPC campaign is important for boosting your Amazon sales. It gives you greater control over your ad spend and simplifies performance analysis.

Here’s how to structure your campaigns effectively:

• Set Clear Goals: Base your campaign structure on specific objectives, whether it’s launching a new product, increasing sales velocity, or defending your brand.
• Discover Keywords with Automatic Campaigns: Start with an automatic campaign to let Amazon’s algorithm identify valuable customer search terms for you.
• Control Bids with Manual Campaigns: Move the best-performing keywords from your automatic campaigns into manual campaigns for precise bid management.
• Create Tightly-Knit Ad Groups: Organize a single ad group campaign with a focused selection of 5 to 10 keywords.
• Maximize Top Keywords with SKAGs: For your most important, high-volume keywords, place each one in its own ad group (Single Keyword Ad Group). This gives you maximum control over campaign data.
• Cut Waste with Negative Keywords: Constantly review your search term reports and add irrelevant or poorly performing terms as negative keywords to avoid wasteful spending.

9. Invest in Organic Ranking with PPC

Too many sellers see PPC as just a sales channel. Its real power is in how it can improve your organic rank. Every time a customer buys your product after clicking an ad for “silicone baking mat,” you’re sending a strong signal to Amazon’s A9 algorithm: your product is a great result for that search term.

These PPC-driven sales boost your sales velocity for specific keywords, which helps your product climb the organic search rankings. Once you hit page one for a high-volume keyword, you start getting a steady stream of “free” organic sales.

10. Collect Reviews with Automation Tools

Reviews are the lifeblood of an Amazon business. In 2025, shoppers are more skeptical than ever, and a product with few reviews feels like a gamble. You need a steady, authentic stream of feedback without breaking Amazon’s rules.

The safest and most effective method today is using automated email follow-up tools that work within Amazon’s system. Services like Jungle Scout or Helium 10 can automatically send a review request to a customer after their order is delivered. These requests use Amazon’s own system, making them 100% compliant. This is a set-it-and-forget-it way to consistently grow your review count.

11. Enroll in Brand Registry

If you own your brand, enrolling in Amazon Brand Registry isn’t a “nice-to-have.” It’s a foundational requirement. It’s free if you have a registered trademark, and it unlocks powerful tools:

• A+ Content: Replace plain text descriptions with rich images and brand stories.
• Sponsored Brands Ads: Promote multiple products with your logo and a custom headline.
• Amazon Storefronts: Build a dedicated store for your brand on Amazon.
• Brand Analytics: Get valuable data on customer search behavior.

Most importantly, it gives you the power to protect your listings from hijackers. To get the full rundown, you can learn more about the benefits of Amazon Brand Registry in our guide.

12. Monitor Your Competitors

The Amazon marketplace is always changing. Your competitors are constantly testing new prices, updating images, and running promotions. If you’re not paying attention, you’ll get left behind.

Make it a weekly habit to check the listings of your top three to five competitors. Did they just drop their price? Did they get a fresh batch of positive reviews? You don’t have to copy them, but you need to know what’s happening.

13. Manage Inventory to Cut Amazon Fees

Amazon’s fulfillment centers are not long-term storage warehouses. They penalize sellers who let inventory sit for too long with hefty storage fees.

Check Amazon Fulfilment Reports in Seller Central every month. If you have products nearing the 180-day mark, it’s time to act. You can create a removal order or run a steep discount to clear them out. It’s often better to break even on a product than to pay Amazon to store it. To stay on top of your costs, you can learn more about the different Amazon fees for sellers.

14. Launch New ASINs, Bundles, or Variations

Relying on a single product is risky. A smart way to build a stable business is to expand your product catalog.

• Launch New Variations: Is your best-selling product only available in one color? Add more color or size options to appeal to a broader audience.
• Create Product Bundles: Look at your “Frequently Bought Together” section. If customers are buying two of your products at the same time, combine them into a new virtual bundle listing and offer a small discount.
• Introduce Complementary Products: If you sell high-quality yoga mats, the next logical step might be yoga blocks or straps.

15. A/B Test Your Titles, Images, and Pricing

You can’t improve what you don’t measure. For Brand Registered sellers, Amazon’s “Manage Your Experiments” tool is a must-use. It lets you run a true A/B split test on the most critical parts of your listing. No more gut feelings; you get hard data on what convinces shoppers to buy.

Focus your tests on the elements with the most impact:

• Main Image: Try a clean studio shot vs. a lifestyle photo.
• Title: Test a benefit-led headline vs. one starting with the brand name.
• A+ Content: Experiment with different layouts or modules.
• Price: Perform price testing to determine the most effective pricing point.

Give each experiment at least four to six weeks. A small 5% lift in your conversion rate can mean thousands of dollars in extra revenue.

16. Study Search Term Report

Each week, download your search term report (STR) from your automatic PPC campaign and perform a thorough analysis. Regularly reviewing this report is essential for improving your advertising strategy. Here are some typical actions sellers take when analyzing the search term report:

• Identify High-Converting Keywords: Extract search terms with a ACoS less than the target ACOS for transfer to a manual campaign.
• Implement Negative Keyword Targeting: Identify irrelevant search terms that waste your budget and mark them as negative keywords to prevent spending without making sales.
• Monitor Emerging Keywords: Identify new search terms that are gaining sales with high conversion rate.
• Evaluate Keyword Performance by Match Type: Assess how keywords perform under different match types (broad, phrase, exact) to determine the most effective match type for each term.
• Segment Keywords by Product Category: Organize keywords according to product categories to enhance targeting accuracy. This enables more focused advertising efforts and better resource allocation.
• Branded vs Non-Branded Keywords: Study branded and no-braned keywords in STR report. For branded keywords, keep bids strong to protect your brand space and capture high-intent buyers. For non-branded keywords, focus on relevant, converting terms to reach new customers and expand market share.
• Track Keyword Conversion Rates: Monitor the conversion rates of different keywords to identify which ones deliver the best return on investment. Focus your resources on these high-performing terms.

17. Use Promos for Prime Day & Holidays

Big shopping events like Prime Day, Black Friday, and the Christmas season are huge opportunities. Don’t just treat them like any other day. Plan your promotions and stock levels months in advance.

Run discounts for these events. The increased traffic on Amazon during these times means your offers will get way more visibility than usual. It’s a great time to launch a new product or clear out slow-moving inventory.

18. Optimize Packaging to Lower FBA Fees

Many sellers overlook how their product’s packaging impacts FBA fees. Amazon’s fees are calculated based on size and weight tiers. A small change in your box dimensions could be the difference between paying a “Large Standard-Size” fee versus an “Oversize” one, which can be several dollars per unit.

Work with your supplier to make your packaging as compact and lightweight as possible without sacrificing protection. Shaving off a quarter of an inch or a few ounces can add up to thousands of dollars in saved fees over a year.

19. Expand into Other Amazon Marketplaces

Going international can be a fantastic growth lever, but it’s not a step to take lightly. This move is best for sellers who already have a stable, profitable business in their home marketplace.

Before you take the leap, consider a few things:

• Market Demand: Is there a genuine need for your product in the UK, Germany, or Japan?
• Logistics and Taxes: You’ll deal with international shipping, customs, and different tax regulations (like VAT in Europe).
• Language and Culture: Your listing and customer service need to be professionally translated and localized.

If you’re ready for a new challenge, expanding abroad can open up massive new revenue streams.

20. Drive External Traffic

Building your own traffic streams outside of Amazon is a powerful long-term strategy. You’re introducing new customers to your products and building an asset you control.

• Social Media: Build a community on platforms like Instagram, TikTok, or Facebook. Share useful content and use targeted ads to send engaged followers to your Amazon store.
• Brand Website: If you are selling on the website, consider directing traffic to your Amazon listings, particularly for newly launched products.
• Email Marketing: Use package inserts (that follow Amazon’s rules) to offer customers something of value, like a product warranty, in exchange for their email address.

Building these channels takes real effort, but it’s how you create a resilient brand that isn’t completely at the mercy of Amazon’s ecosystem.

Have Questions? We’ve Got Answers

Getting your Amazon sales engine going involves a lot of moving parts. It’s normal to have questions. Here are some of the most common ones we hear from sellers, with straight-up answers.

How Long Does It Take to See Results After Optimizing?

This is the big one, isn’t it? The honest answer is: it depends. You won’t double your sales overnight, but you’ll see progress in stages.

• Clicks and Traffic (1-2 weeks): Simple tweaks, like changing your main image or the first 80 characters of your title, can impact your click-through rate (CTR) surprisingly fast. You should see a difference in your session numbers within a week or two.
• Conversion Rate (2-4 weeks): Deeper improvements from better bullet points, A+ Content, and new positive reviews take a bit longer. Give it at least a few weeks to see a real shift in your conversion numbers.
• Organic Keyword Rank (1-3 months): This is the long game. Climbing the search rankings for competitive keywords takes consistent sales velocity over time. Hitting page one for a major term is a marathon, not a sprint.

What’s a Good Starting Budget for PPC?

There’s no magic number, but a solid starting point for a new product is usually between $30 to $50 per day. The goal here isn’t profit; it’s data.

Think of that initial budget as an investment in market research. Your first mission is to run an automatic campaign to discover the actual search terms customers are using to find and buy your product. Let that run for a couple of weeks, then dive into your search term report. That’s where you’ll find the gold.

My Sales Suddenly Dropped. What Should I Check First?

A sudden sales drop is jarring, but don’t panic. Run through this quick checklist. More often than not, it’s one of these culprits.

1. Check the Buy Box: Did you lose it? Go to your product page and make sure your offer is featured. Sometimes a hijacker or another seller can steal it.
2. Review Your Listing Status: Is your listing active, or has it been suppressed? Check your Account Health dashboard in Seller Central for any new policy violations.
3. Analyze Your Competitors: Did a new competitor just launch with a rock-bottom price or a massive coupon? Search for your main keywords and see if page one has changed.
4. Look at Your Ad Campaigns: Did your most important PPC campaigns run out of budget? It’s common for a successful campaign to run out of money by midday, turning off your paid traffic.
5. Read Your Latest Reviews: Did a fresh one-star review just get posted? A single, highly visible negative review can hurt your conversion rate.

Should I Focus on Organic Sales or PPC First?

This is a classic chicken-and-egg question. The reality is, you need both, and they feed each other. You can’t get strong organic sales without some initial visibility, and PPC is the fastest way to buy that visibility.

Think of PPC as the fuel you use to get the organic engine started. The sales you generate from ads contribute to your sales history, which helps your product rank higher organically.

Use PPC to kickstart the sales flywheel. As your organic rank improves, you’ll get more “free” sales, allowing you to gradually pull back on ad spend for those keywords.

Is Expanding to International Marketplaces Worth It?

Going international can be a fantastic growth lever, but it’s not a step to take lightly. This move is best for sellers who already have a stable, profitable business in their home marketplace.

Before you take the leap, you really need to consider a few things:

• Market Demand: Is there a genuine need for your product in the UK, Germany, or Japan? Use tools to research keyword volume and local competition.
• Logistics and Taxes: This is a big one. You’ll be dealing with international shipping, customs, and entirely different tax regulations (like VAT in Europe).
• Language and Culture: Your listing, A+ Content, and customer service all need to be professionally translated and, more importantly, localized. A direct translation almost never works.

If you’ve maxed out your growth at home and you’re ready for a new challenge, expanding abroad can open up massive new revenue streams. Just do your homework first.