Amazon Advertising Amazon Brand Building

REVENUE BOOST FROM $11K TO $60K

Rice Work

BEAUTY & pERSONAL cARE BRAND CASE STUDY

REVENUE BOOST FROM $11K TO $60K IN FIVE MONTHS

In April 2023, we welcomed a Beauty and Personal Care brand seeking a transformative approach to its Amazon presence. The brand faced challenges ranging from unoptimized listings to underutilized creatives. Despite profitability, the brand aimed to expand its revenue, prompting our collaboration with the specific goal of enhancing PPC revenue.

Design & Optimization

Under our stewardship, the brand’s initial struggles with unoptimized listings and underperforming creatives were systematically addressed. We implemented a tailored design and optimization strategy, elevating the visual appeal of the brand on Amazon. From compelling ad creatives to strategic campaign structures, our approach was designed to captivate the target audience and maximize performance in the competitive Beauty and Personal Care market.

Amazon PPC Strategy

Our Amazon PPC strategy for this Beauty and Personal Care brand was intricately designed to drive substantial growth.

Used Helium10 and DataDive to categorize keywords. Prioritized higher-position keywords for enhanced organic visibility.
Researched long-tail keywords for high conversion rates. Prioritized them to maintain a healthy TACOS and ACOS.
Created Sponsored Brand Product Collection campaigns aligned with specific keyword intents.
Implemented horizontal and vertical funneling, transitioning best-performing keywords from Broad to Exact and Phrase campaigns.
Explored Lightning deals and coupons, offering discounts and utilizing Subscribe & Save for repeat customer loyalty.
Actively optimized Amazon PPC strategy by integrating relevant search terms into product listings for increased visibility and customer attraction.

The Impacts

Our collaboration with brand produced remarkable outcomes, underscoring the success of our Amazon strategy.

PPC Revenue Surge: Witnessed an impressive surge in PPC revenue, catapulting from $11K to an outstanding $60K in just five months.
Organic Growth: Achieved a notable 40% increase in organic revenue, highlighting the overall impact of our strategic approach.
Cost Efficiency: Maintained cost efficiency with an Amazon Advertising Cost of Sales (ACOS) of 19%, ensuring a balance between investment and return.
PPC ROAS Achievement: Successfully achieved a PPC Return on Ad Spend (ROAS) of 5.28, underscoring the effectiveness of our strategic PPC initiatives.