Seller Central Consultants Who Fix, Manage and Grow Your Amazon Account.
Unoptimized listings dragging conversion rates down, PPC budgets burning without returns, variation structures split and leaking review authority, hijackers quietly eroding your Buy Box share. Every problem is identified in the audit. Every fix is executed by our senior consultants, not outsourced. We show you exactly what is costing you revenue. Then we fix it.
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What we find in every Seller Central
account within 48 hours.
These are the specific, measurable problems we find in the vast majority of accounts we audit. Every one of them costs real revenue every day it goes unaddressed.
- An unoptimized listing leads to a lower conversion rate, resulting in higher ACoS and increased PPC spend
- Hundreds of keywords spread across loosely structured ad groups dilute budget and push the algorithm away from top-performing terms
- Auto campaigns running with no negative keyword discipline and no match type segmentation
- Broad match campaigns never reconciled against the Search Term Report, so wasted spend compounds month after month
- Budget spread across 40+ keywords when 3 to 5 high-intent terms are responsible for nearly all profitable conversions
- ACoS only measures ad-attributed sales. TACoS measures all revenue including organic, these tell completely different stories
- Pausing ads for one week causes organic rank to fall to page three immediately, confirming there is no real organic foundation being built
- Budget increases are treating the symptom, not building the asset, TACoS climbs every month
- ODR creeping above 0.8% from A-to-Z claims left unhandled for more than 48 hours
- LSR or Valid Tracking Rate rising from fulfillment misses that were never escalated
- AHR below 150 triggers Amazon's automated deactivation review system, frequently without a warning email first
- A catalog update or flat file error unlinked your parent-child structure without triggering any alert
- Reviews no longer pool to the parent, each child shows fewer than 50 reviews, collapsing conversion rates across the family
- Organic rank built over 18 months is now fragmented across dozens of listings with no authority
- An oversized ASIN generating $600 per month in gross margin is spending $800 per month in storage fees, net negative, still live
- FBA fees appear as one blended total line, never broken down product by product to surface which SKUs are profitable
- Long-term storage fees accumulating on slow-movers for six months or more with no removal order placed
- Amazon processes thousands of fulfillment errors daily across the warehouse network
- Reimbursements are not automatic, sellers must identify discrepancies and file claims to receive what they are owed
- Most accounts have six to eighteen months of outstanding, uncollected claims sitting in their reconciliation reports
Complete Seller Central management
from one integrated strategy.
When PPC and listings are managed by different teams following different strategies, performance stalls and margin erodes. We manage every function of your account from a single plan built around your actual margin data, not vanity metrics.
Built on your actual margin data. Managed against TACoS, not ACoS alone. Every campaign is structured to build organic rank as a compounding asset, not rent it with escalating ad spend month after month.
- Three-tier campaign structure: Auto discovery, Phrase harvest, Exact capture, all coordinated
- Search Term Report reviewed and negated every week across every managed account
- Placement bids set separately for Top of Search and Product Pages using actual placement performance data
- Sponsored Brands and Sponsored Display coordinated with Sponsored Products as one unified system
- TACoS tracked weekly, every budget decision tied to your margin, not impression volume
Titles built from your Search Query Performance data. Copy written for conversion, not keyword density. Suppressions resolved in 24 to 48 hours through the correct escalation path, not a generic ticket that waits five business days.
- Suppressed listings fixed through correct escalation paths, not copy-pasted support tickets
- Flat file errors corrected by category, including error codes 8016, 8542, and 5461
- Broken variation families rebuilt so review authority pools back to the parent
- Unauthorized sellers removed via Brand Registry and brand protection tools
- A+ Content and Brand Store built and tested as conversion assets, not design projects set and forgotten
ODR, AHR, LSR, VCR, and Valid Tracking Rate checked every day, not monthly. Suspension recovery is included in every Seller Central management engagement. It is never billed as a separate emergency service.
- Daily Account Health Rating monitoring across every account under management
- Plans of Action written with correct structure and submitted by senior consultants, not templated
- ASIN reinstatement and performance warning appeals managed end to end
- IP complaint responses and counterfeit removal handled through Brand Registry
- Policy violations tracked against Amazon marketplace policy, issues addressed before escalating to warnings
IPI score management, stranded inventory resolution, per-ASIN fulfillment economics, and monthly reimbursement claim filing. We identify money Amazon owes you that has not yet been collected, and file for it.
- Per-ASIN profitability modeling across FBA and FBM to identify which products are generating real margin
- IPI score optimization before Q4 storage restrictions take effect, built around FBA inventory management best practice
- Stranded inventory identified, relisted where possible, and removed when appropriate
- Lost and damaged FBA reimbursement claims filed monthly on every account
- Inbound placement fee optimization structured into every new shipment plan
Amazon gives every new ASIN one honeymoon window. Launching without a coordinated listing, campaign, and velocity strategy wastes it. That window does not open again.
- Listing fully optimized before the first ad goes live, the product launch sequence is structured from day one
- Launch campaigns designed to build organic rank velocity, not just collect conversions
- Keyword research shared between listing content and campaign targeting, from the same data source, not two separate processes
- Category approval, GTIN setup, and browse node placement managed before launch
- One launch window, structured from day one to build a compounding organic asset
Brand Registry is not a one-time enrollment. Unauthorized sellers are taking your Buy Box and leaving negative reviews today. Active monitoring is a continuous operational requirement, not an annual task.
- Brand Registry enrollment and Transparency program configuration managed end to end
- Unauthorized seller monitoring with consistent removal reports filed, not handled reactively
- IP violations filed and escalated, including brand gating applications where the account qualifies
- Listing content protected against third-party catalog attribute overrides from competing sellers
- A+ Content, Sponsored Brands, and Posts actively used to increase sales and brand authority
How we work compared to
every other option available to you.
The difference between a Seller Central consultant who manages the full system versus an agency managing only visible metrics shows up directly in your monthly profit margin, not your monthly report.
| What You Need | Ecom Brainly | Typical Amazon Agency | In-House or Freelancer |
|---|---|---|---|
| Primary performance metric | ✓TACoS, total account profitability | ✗ACoS only, misses the organic picture | ✗Revenue without cost context |
| Listings and PPC managed as one strategy | ✓Same team, same keyword architecture | ✗Different teams with no coordination | ✗Usually only one or the other |
| Suppressed listing resolution time | ✓24 to 48 hours via correct escalation | ✗3 to 7 days via standard support ticket | ✗Days to weeks, frequently unresolved |
| Account Health monitoring frequency | ✓Daily, AHR, ODR, LSR, VCR all tracked | ✗Monthly report, problems already occurred | ✗When the warning email arrives |
| Suspension recovery | ✓Included, POA written by senior consultants | ✗Charged separately as emergency work | ✗Generic templates, low reinstatement rate |
| Search Term Report harvesting | ✓Every account, every single week | ✗Monthly, if included at all | ✗Rarely or never completed |
| Per-ASIN FBA cost modeling | ✓Completed in audit, surfaces money-losing SKUs | ✗Total FBA line only, no per-unit view | ✗Not typically modeled or tracked |
| FBA reimbursement claims | ✓Filed monthly across every managed account | ✗Offered by very few agencies | ✗Outstanding and uncollected |
| Variation structure management | ✓Flat file rebuilds, review pooling maintained | ✗Manual edits that often cause new catalog errors | ✗Not proactively managed |
| Reporting transparency | ✓Live change log, every action timestamped | ✗Monthly PDF summary of vanity metrics | ✗No structured reporting |
| Growth guarantee | ✓100-day KPI commitment signed in writing | ✗Best-effort language only | ✗None |
| Channel focus | ✓Amazon exclusively, 8 years, zero dilution | ✗Also Google, Meta, TikTok, Shopify | ✗Generalist approach across channels |
What makes the difference between a consultant
and an agency that actually moves the number.
These are the structural reasons our clients see compounding results rather than month-over-month management reports explaining why targets were missed.
We do not manage Google Ads, Meta campaigns, Shopify stores, or any other channel. Every consultant, every process, every framework we have built is specific to Amazon. That depth is impossible to replicate inside a multi-channel agency where Amazon is one of six services offered. When Amazon changes a policy or rolls out a new algorithm update, our team knows about it and is already adapting, not reading the same blog post you are.
Your account is not assigned to an account manager who follows a process created by someone else. The consultants who built our frameworks are the same people managing your campaigns, your listings, and your account health. There is no junior layer between the decision and the execution. If something breaks at 11pm on a Friday, someone who knows your account is handling it, not creating a ticket for Monday.
We do not report ACoS as your headline number. ACoS tells you how much advertising cost relative to ad-attributed revenue. It tells you nothing about whether your account is growing its organic foundation. TACoS, total advertising cost against all revenue, tells you whether ad dependency is increasing or decreasing. That is what we measure, what we report, and what we manage against in every engagement.
The most common performance gap we see when auditing accounts managed by other agencies: campaigns are running on keyword architectures that have no relationship to the listing content. When the same team manages both, keyword research done for your title, bullets, and backend flows directly into your campaign targeting. Search Query Performance data informs both the listing and the bid. That coordination is why TACoS trends down over time for our clients instead of creeping up.
Every deliverable in your engagement is executed by our internal team. No white-label PPC management. No outsourced content writing. No subcontracted account health work. We know this because we have seen the consequences inside accounts we inherited, campaigns restructured to hide white-label fingerprints, listing content clearly written to keyword density rules rather than conversion, and account health managed by someone who has never spoken to the client. That is not how we operate.
Every change made to your account is logged with a timestamp, the reason it was made, and the expected outcome. You can review exactly what happened, when it happened, and why, at any time, without asking. We do not send monthly summaries that obscure what was done. You see the work in real time. This accountability is how we manage accounts we would be comfortable explaining every decision on, because we are always prepared to.
From free audit to measurable results.
Four steps. No ambiguity.
Every engagement starts with a free audit and a signed plan before we touch your account operationally. You always know what we are working toward and what we are accountable to deliver.
- Read-only access, we review every operational dimension of your Seller Central account
- Campaigns, listings, AHR, FBA economics, catalog, and reimbursement status all covered
- Written report of every issue found, ranked by revenue impact, yours to keep regardless of next steps
- No commitment required at any stage of the audit
- Audit-driven targets covering TACoS direction, keyword rank milestones, and recommended PPC investment level
- Organic rank milestones for your priority keywords, based on how Amazon organic ranking responds to PPC velocity
- Revenue projection at 30, 60, and 90 days with methodology explained
- KPIs set from audit data, covering TACoS trajectory, organic rank, and revenue milestones at 30, 60, and 90 days
- Listing optimization and campaign restructuring happen simultaneously, not sequentially
- Account health stabilized and monitored from day one of active management
- Every change logged with timestamp, reason, and expected outcome
- Live change log accessible to your team at all times
- Weekly bid adjustments using data-driven bidding strategy updated to actual placement performance
- TACoS trends down as organic rank carries more revenue share each month
- Ad dependency decreases, margin improves, the compounding cycle works as intended
- Quarterly strategy reviews tied to your product roadmap and business goals
The 100-Day Growth Guarantee. Performance-backed, not just promised.
We audit every account before accepting an engagement. If the account conditions do not support realistic growth, we say that plainly and decline rather than overpromise. When we do take an engagement, we set KPIs based on what the audit data actually shows, not on what sounds good in a proposal. Those KPIs become the benchmark we are held to throughout the 100 days.
- Audit-driven KPI targets set from your account data, covering TACoS trend, organic rank velocity, and revenue trajectory across 30, 60, and 90 days
- Organic rank milestones defined for your priority keywords at 30, 60, and 90 days
- Recommended PPC investment based on our audit estimate, so you know the ad spend commitment required before the engagement begins
- Revenue growth trajectory modeled and agreed before work begins
- If we have not grown your account profitably within 100 days, we continue managing at no charge until we do. No renegotiation, no revised definition of what growth means.
The guarantee applies only to accounts where the audit confirms the operational and competitive conditions required to hit the agreed targets are present. If they are not, we say so before any engagement begins.
Published case studies from
brands we have managed.
Most of these accounts showed meaningful growth within 70 to 80 days, ahead of our 100-day target. The figures below are published with the account owner's permission and drawn directly from Seller Central business reports.
What drove it: No keyword architecture across the account. Rebuilt listing content and campaign structure using Broad to Phrase to Exact funneling. Full PPC strategy and organic ranking rebuilt simultaneously from the same keyword data source.
Read Full Case Study →What drove it: Built from zero, no existing listing, no reviews, no ranking history. Six months of pre-launch preparation then a coordinated product launch that held TACoS below 14% through the full revenue scale.
Read Full Case Study →What drove it: SP, SB, and SD campaigns coordinated as one system alongside organic ranking strategy. Conversion rate moved from 13% to 18%. TACoS held below 17% throughout the full growth period.
Read Full Case Study →Two agencies before Ecom Brainly never once opened our listings before running ads. That was the entire problem, and they found it on day one of the audit. Profit has increased substantially every month since we made the switch. The level of detail in their reporting alone was worth it.
I had been paying for ad spend that was buying organic rank I already had. They showed me this in the first audit call. Three months later my TACoS is down 9 points, ad spend is down 22%, and revenue is up. That is not a coincidence, that is a completely different way of managing an account.
Case escalations, suppressed listings, campaign restructuring, all handled without me being involved in a single one of them. I went from managing Seller Central six hours a day to focusing entirely on sourcing and product development. That time has more than paid for the engagement.
The brands we create the most value for ,
and the ones we are not the right fit for.
We complete a full audit before accepting any engagement. This section is here so you can make that assessment before the call.
- Your account is generating less than $5K per month. The audit will identify what is wrong, but the recoverable opportunity at that stage may not support the level of management we provide.
- You are looking for a short-term one-off project rather than an ongoing managed engagement, our model is built around compounding improvements over time, not one-time deliverables
- You are expecting results within a few days of starting. Amazon is a compounding channel. Structural improvements to campaigns and listings take weeks to show up in rank and revenue data. Anyone promising fast results in a matter of days is not being honest with you.
- You are not open to listing optimization or do not have a budget allocated for advertising. Our approach requires both. Listings and PPC are one system here, and neither works well without the other.
- You want the cheapest option available. We are not the lowest-priced service in this market. We are priced for the depth of work we actually do and the accountability we take on.
- You are not willing to provide read-only Seller Central access for the audit, all findings are drawn from your actual account data, not assumptions
Book the free audit. If your account does not have the conditions required to justify the engagement, we will tell you that plainly during the audit call. You keep the report either way.
One strategy across every marketplace
you operate, or want to expand into.
International expansion is not a separate engagement. When the operational and competitive conditions are right, marketplace expansion is planned and executed from the same account strategy.
What sellers want to know
before working with us.
These are the questions that come up in almost every discovery call. Answered directly, without sales language.
What is Amazon Seller Central and what does our management actually cover?
Amazon Seller Central is the management portal for all third-party Amazon sellers. Our service covers every operational function inside it: Advertising, Sponsored Products, Brands, and Display campaigns managed against TACoS. Catalog management, listing optimization, flat file corrections, variation rebuilds, and suppression resolution. Account health, daily monitoring of AHR, ODR, LSR, VCR, and policy compliance. FBA operations, inventory management, reimbursement claims, and IPI optimization. We also leverage Brand Analytics and Amazon Marketing Cloud for audience and attribution work. If it lives inside your Seller Central account, it is in scope.
How does your Amazon PPC approach differ from a standard agency?
Most agencies manage Amazon PPC against ACoS only. We manage against TACoS, total advertising cost as a percentage of all revenue, including organic. This distinction matters because ACoS can look fine while TACoS reveals that advertising is subsidizing a ranking collapse. Our campaign structure follows a three-tier architecture: Auto campaigns for discovery, Phrase for validated terms, and Exact for proven converters. We harvest the Search Term Report and run negative keyword operations weekly on every account, not monthly. We also set placement bid adjustments separately for Top of Search and Product Pages based on actual placement performance data. Every budget decision is tied to your margin, not to impression volume or spend.
What is the 100-Day Growth Guarantee and what happens if targets are missed?
Every engagement starts with a full account audit. The KPIs we work toward are set from that audit data, covering TACoS trend direction, organic rank movement on priority keywords, and revenue trajectory at 30, 60, and 90 days. We also provide a recommended PPC investment estimate based on the audit, so you understand the ad spend required before anything begins. If we have not grown your account profitably within 100 days, we continue managing at no charge until we do. We offer this because we audit every account before accepting it. If the account conditions do not support realistic improvement, we say that directly and decline the engagement rather than commit to numbers we cannot stand behind.
How do you handle accounts transitioning from another agency or DIY management?
This is one of the most common starting points. The audit is designed specifically to identify what the previous engagement left unaddressed: campaigns that were never structurally sound, listings optimized for impressions rather than conversion, account health metrics monitored monthly instead of daily. We do not inherit or continue the previous strategy. We review the account from scratch and build a plan based on what the data actually shows. Transition from audit to active management typically takes seven to ten days. Accounts running only auto campaigns with no manual targeting, or with bidding strategies that have never been reviewed, get those addressed in the first two weeks.
What topics does your account management cover beyond PPC?
Beyond advertising, our Seller Central management covers: Listings, listing optimization, backend keywords, Enhanced Brand Content, variation structures, and catalog corrections. Operations, inventory management, FBA reimbursement claims, IPI score optimization, and fulfillment economics per ASIN. Account Health, ODR, LSR, VCR, AHR monitored daily, performance notifications handled immediately, and suspension recovery managed end to end. Analytics, Brand Analytics, Search Query Performance, and Amazon Marketing Cloud. Nothing is subcontracted or handed to a third-party fulfillment layer.
Do you manage Vendor Central accounts as well?
Yes, with dedicated specialists. Vendor Central and Seller Central have fundamentally different operational requirements, metrics, and risk profiles. Amazon Vendor Central errors, including late PO confirmation, ASN inaccuracies, and incorrect labeling, generate chargebacks that can consume five to fifteen percent of net margin monthly if left unmanaged. We have consultants experienced in both models. For brands operating across both simultaneously, we manage them from a coordinated strategy. If you are evaluating 1P versus 3P, that is a question we cover during the free audit using your actual sales and margin data.
What size brand benefits most from your Seller Central consulting services?
We work with brands at every stage of the Amazon journey. Within that range, the accounts where we create the most measurable value are those where the gap between current performance and potential performance is clearly visible, whether through TACoS trending in the wrong direction, conversion rates drifting without explanation, or organic rank declining despite maintained ad spend. The free audit identifies whether that gap exists and is large enough to justify professional management. Our approach for newer sellers versus established brands is structured differently from day one.
See exactly what your account is leaving on the table. We show you in writing. Free.
48 hours to a full written report. Every issue ranked by revenue impact. A 30-minute call to walk through the findings with a senior consultant. No obligation, no sales pitch. The report is yours to keep regardless of what you decide.
- ✓Campaign audit showing exactly where budget is going, and where it is being wasted
- ✓Listing and catalog health, suppressions, variations, browse nodes, flat file errors
- ✓Account Health Rating trend with ODR, LSR, VCR breakdown and risk assessment
- ✓Per-ASIN FBA economics, identifies products losing money at the unit level
- ✓Unclaimed FBA reimbursement estimate based on your reconciliation data
- ✓Full written report, yours to keep regardless of what happens next
Your information is never shared, sold, or used for any purpose other than preparing your account audit.