Where to Sell Jewelry Online 15 Places Compared in 2026
Compare marketplaces, auctions, wholesale platforms, and jewelry buyers by fees, shipping, and payouts.
Introduction
Amazon, Etsy, and eBay offer ways to sell jewelry online, but the right channel depends on what you have to sell. A jewelry brand launching a collection, someone selling a diamond ring, and a collector parting with vintage brooches each need a different kind of service.
Amazon is a starting point for brands and eligible handmade sellers. Resale marketplaces let you list individual pieces yourself, while auction houses, consignment services, and direct buyers handle more of the sale.
Compare these 15 places by the jewelry they accept, their fees, and how you get paid, then choose a channel for your business or personal collection.
Where to Sell Jewelry Online at a Glance
Start with the type of jewelry and the role you want in the sale. Marketplaces let you manage your own listings, while consignment services, auctions, and direct buyers take on different parts of the process.
| Channel | Best for | How you sell | Main seller costs |
|---|---|---|---|
| Amazon | Jewelry brands and eligible handmade businesses | You manage a product range; seller shipping or FBA | Standard jewelry referral fee or Handmade fee, plus applicable plan and fulfillment costs |
| Etsy | Handmade, personalized, and vintage jewelry | You list, communicate, and ship | $0.20 listing, 6.5% transaction, processing; advertising may add a fee |
| eBay | Used, estate, and collectible pieces | Fixed price or auction; you ship | Jewelry category final value fee plus per-order charge |
| Shopify | An ongoing jewelry brand with its own website | You manage the store, marketing, and fulfillment | Subscription, payment processing, and optional apps |
| TikTok Shop | Jewelry shown through videos and live selling | You or creators produce content; you fulfill orders | 5% or 6% for listed jewelry subcategories; creator commissions may apply |
| Worthy | Eligible fine jewelry and diamonds | Auction team prepares and sells the piece | 10% to 18% success fee for standard individual-item auctions |
| The RealReal | Accepted luxury jewelry on consignment | The service handles authentication, listing, and sale | You receive a share of the net selling price |
| myGemma | Accepted designer jewelry sold directly | You submit details and review a final purchase offer | No commission deducted from the accepted direct-sale offer |
| Poshmark | Branded and fashion jewelry | You list, answer offers, and ship | $2.95 below $15; 20% at $15 or more |
| Mercari | Individual pieces from a personal collection | You list and ship; optional photo authentication | 10% seller fee on item price and buyer-paid shipping |
| Depop | Fashion, handmade, and vintage pieces | You run the shop and ship the order | No US selling fee; 3.3% + $0.45 processing; promotion may add a fee |
| Ruby Lane | Antique and vintage jewelry with collectible appeal | You operate an approved shop | $45 monthly shop charge plus tiered service fees and processing |
| Faire | Jewelry brands supplying retail stores | You offer wholesale stock and fulfill retailer orders | North American marketplace orders: 15% + $10 per new retailer; processing extra |
| Facebook Marketplace | Local jewelry sales completed in person | You arrange payment and handover | No Facebook selling fee for directly paid local pickup sales |
| Cash for Gold USA | Gold, unwanted pieces, and broken jewelry | You mail in items and accept or decline an offer | Free appraisal and standard shipping; some payment methods have fees |
Fees refer to US selling arrangements unless another region is specified. Each section explains the relevant fee basis and conditions.
Amazon for Jewelry Brands and Handmade Sellers
Amazon gives jewelry brands a place to sell a collection of necklaces, earrings, rings, and bracelets through an established shopping marketplace. It is a useful channel if you have products you can keep in stock, clearly defined materials and sizes, and a business ready to handle ongoing orders.
You can sell jewelry on Amazon through its standard marketplace or apply for Amazon Handmade if your products meet the handmade requirements. The two routes have different fees and eligibility rules.
Selling through the standard jewelry category
The standard marketplace suits businesses selling new jewelry under their own brand or reselling products they are authorized to offer. You create or match the appropriate product listing, set your price, and manage stock through Seller Central.
Approval can depend on the product, brand, and category. Check the selling restrictions shown for your item before committing to inventory. Having an Amazon seller account does not automatically give you permission to list every jewelry product.
Accurate product listings matter particularly here. Buyers need to understand the metal, plating, gemstone type, chain length, ring size, and what arrives in the package. A close-up of an earring alone does not show how large it will look when worn.
Amazon Handmade for jewelry you make
Amazon Handmade is an option for sellers whose jewelry meets its handcrafted product requirements. You submit an application describing your business and production process. Approval is separate from opening a standard seller account.
Approved Handmade sellers on the Professional plan pay a 15% referral fee or $0.30 per item, whichever is higher. The monthly Professional selling fee is waived after the first month while you remain approved and have eligible Handmade products listed.
Personalized jewelry can also be sold through Amazon Custom where eligible. Orders customized through that program must be fulfilled by the seller, so you need production and dispatch times that reflect the work involved.
What selling jewelry on Amazon costs
The standard jewelry referral fee is 20% on the first $250 of the total sales price and 5% on the portion above $250, with a $0.30 minimum per item. The total includes the item price and buyer-paid shipping and gift wrapping. The jewelry referral fee schedule applies separately from your selling plan.
The Individual plan costs $0.99 per item sold. The Professional plan costs $39.99 per month, before other applicable charges. Fulfillment, storage, and optional advertising can add to your Amazon seller fees.
| Item total | Standard jewelry | Approved Handmade |
|---|---|---|
| $100 | $20 | $15 |
| $400 | $57.50 | $60 |
These examples assume no separate shipping or gift-wrap charge and show referral fees only. The standard category uses two fee bands, while Handmade applies its flat percentage.
Shipping orders and presenting your collection
You can ship eligible orders yourself or use Fulfillment by Amazon (FBA), where Amazon stores, packs, and ships inventory and handles customer service and returns. FBA has its own product requirements and charges.
Strong jewelry product photography helps shoppers assess finish, scale, and the details of each design. Eligible brands can also create an Amazon storefront to organize their collections, making it easier for a shopper to move from one piece to matching products.
Etsy for Handmade, Personalized and Vintage Jewelry
Etsy is a good fit for handmade jewelry, original designs, personalized gifts, and qualifying vintage pieces. A customer might search for an engraved bracelet, a birthstone necklace, or a pair of vintage earrings, giving sellers a way to offer jewelry around a specific style or occasion.
The items must meet Etsy’s Creativity Standards. Jewelry you make or design can qualify, including original designs produced with a disclosed production partner. Vintage jewelry must be at least 20 years old. Buying an ordinary mass-produced necklace and relisting it as handmade does not meet the handmade rules.
If you are comparing Amazon Handmade and Etsy, consider how much of your range depends on personalization, individual designs, or vintage stock. On Etsy, you manage your shop, answer questions, and arrange production and shipping for each order.
Etsy’s US seller fees
A listing costs $0.20 and remains active for four months or until it sells. Renewal costs another $0.20. A one-time shop setup fee may also apply when you open the shop.
When an item sells, Etsy charges a 6.5% transaction fee on the item price and any shipping and gift-wrap charges. Sellers with a US bank account also pay an Etsy Payments processing fee of 3% plus $0.25 per order, calculated on the total payment, including shipping and applicable sales tax.
For a $50 necklace sold with free shipping and no sales tax, the listing, transaction, and payment-processing fees total $5.20. That leaves $44.80 before making the necklace, paying for postage, or covering other charges.
Offsite Ads can add a fee to an attributed sale. Shops that have always remained below $10,000 in sales in any consecutive 365-day period pay 15% on attributed orders and can opt out. Once the threshold is reached, participation becomes required and the rate is 12%. The advertising fee is capped at $100 per order.
If the same $50 order attracted a 15% Offsite Ads fee, that would add $7.50. The amount left after the listed Etsy fees would fall to $37.30, before production and shipping costs.
eBay for Used, Estate and Collectible Jewelry
eBay accommodates used jewelry, estate pieces, collectible designs, and new items. It is worth considering for a single ring, a signed vintage brooch, or a collection whose pieces differ in age and condition. You create the listing, choose the selling format, and handle the order.
A fixed-price listing gives you a set asking price, with the option to accept offers where available. An auction lets buyers bid over a defined period. If you choose an auction, use a starting price you would be comfortable accepting if only one buyer bids.
Sold listings can help you assess demand before choosing a price. Compare the same designer, metal, stone, dimensions, and condition. An active listing shows what a seller hopes to receive; a completed sale provides a more useful comparison for your particular piece.
Jewelry fees and authentication
For US sellers without an eBay Store subscription, most jewelry in the Jewelry & Watches category, excluding watches and related accessories, carries a 15% final value fee when the total sale is $5,000 or less. If the total exceeds $5,000, the rate is 9% on the total, calculated per item.
A per-order charge also applies: $0.30 for orders of $10 or less, or $0.40 above $10. The fee base can include buyer-paid shipping and sales tax. Store subscriptions, optional services, and seller circumstances can change the charges. Most sellers receive up to 250 zero-insertion-fee listings per month, subject to the program’s terms.
Eligible jewelry priced at $500 or more can receive Authenticity Guarantee at no additional authentication charge. Selected pieces priced from $200 to $499.99 can have authentication added by the buyer for $40. The listing’s Authenticity Guarantee checkmark identifies eligibility.
For an authenticated order, you send the piece to the designated inspection center before it reaches the buyer. For other orders, you arrange delivery directly. You remain responsible for describing the jewelry accurately and supplying the photos and item details needed to support the sale.
Your Own Jewelry Store With Shopify
Shopify lets you sell jewelry through a website built around your own brand. You control the store design, product collections, checkout settings, and customer experience. It suits a business that wants a lasting home for its range, including new releases, matching sets, and repeat purchases.
You can organize products by collection, material, price, or occasion and give each design its own product page. A size guide, engraving choices, care information, and delivery details can sit alongside the jewelry rather than being squeezed into a general marketplace listing.
You also take responsibility for bringing shoppers to the store. Search traffic, social content, email, creator partnerships, and advertising can all contribute, but opening a Shopify store does not by itself supply an audience. This is a meaningful part of the choice if you are starting a jewelry brand without an existing following.
Shopify’s US costs
The Basic plan costs $39 per month when paid monthly, or the equivalent of $29 per month when billed yearly. On Basic, US Shopify Payments standard online card rates start at 2.9% plus $0.30. Premium and international cards can cost more.
For a $100 order paid with a standard card at that rate, processing is $3.20. The subscription, postage, and any paid apps or marketing are separate. Using an outside payment provider can also trigger Shopify’s third-party transaction fee, depending on your plan and payment arrangement.
You decide how stock is held and orders are shipped, whether you handle fulfillment yourself or use a fulfillment partner. That makes Shopify a flexible channel for an ongoing jewelry business, with more of the storefront and customer relationship under your control.
TikTok Shop for Selling Jewelry Through Videos and Live Streams
TikTok Shop lets eligible sellers connect jewelry listings to shoppable videos, live streams, and a shop within TikTok. It is worth considering when your products benefit from being shown on a person, demonstrated close up, or explained in a short video.
A video can show how a necklace sits at different lengths, the scale of a pair of earrings, or how a clasp works. Live selling gives shoppers a chance to ask questions while you show the pieces. The channel suits brands prepared to create content regularly and fulfill the orders it generates.
You can also work with creators through the affiliate program. Any creator commission you agree to is separate from the platform’s referral fee. A sale generated through a creator partnership therefore needs to account for both charges.
US jewelry referral fees
TikTok Shop’s jewelry fees depend on the product’s assigned subcategory. The Diamond, Gold, Jade, Platinum/Carat Gold, and Ruby/Sapphire/Emerald subcategories have a 5% referral fee. Other listed jewelry subcategories, including Silver, Pearl, and Artificial Gemstones, have a 6% fee.
The calculation includes customer-paid shipping and platform-funded discounts, excluding tax. Confirm the category and rate assigned to your products in Seller Center instead of applying one rate to your entire range.
Jewelry must also meet the relevant listing and eligibility requirements. Product descriptions and videos should agree about the materials, stones, and finishes being sold. This channel asks for both reliable order handling and the ability to keep producing useful product content.
Worthy for Auctioning Eligible Fine Jewelry
Worthy is an auction service for eligible fine jewelry, diamonds, and luxury watches. It can suit someone selling a valuable ring or designer piece who wants an auction team to prepare the item and present it to buyers.
Acceptance is selective. The range includes qualifying diamond jewelry, designer jewelry, and certain gemstones. Lab-grown diamonds are excluded. The diamond rules also exclude loose diamonds and jewelry with a center diamond under one carat, while pieces containing several small diamonds face minimum total-carat requirements. Check the piece’s eligibility before arranging shipment.
For accepted items, the process includes prepaid insured shipping, cleaning, studio photography, and third-party grading where applicable. An auction manager helps you set a reserve price, the minimum sale price you are willing to accept. Worthy prepares the listing and runs the auction.
Worthy’s success fee
The fee depends on the final selling price for a standard individual-item auction:
| Final sale price | Success fee |
|---|---|
| Up to $5,000 | 18% |
| $5,001 to $15,000 | 14% |
| $15,001 to $30,000 | 12% |
| $30,001 and above | 10% |
For example, a $10,000 auction sale carries a $1,400 fee, leaving $8,600. The separate Jewelry Box service for three or more valuables uses a flat 18% fee.
Worthy charges its success fee when the jewelry sells. Payment is typically issued within 9 to 14 business days after the sale is completed and payment details are supplied. The reserve price and auction process give this channel a different pace from accepting a direct buyer’s offer.
The RealReal for Luxury Jewelry Consignment
The RealReal handles luxury jewelry on consignment. You send in an accepted piece, and its team manages authentication, photography, pricing, the listing, and delivery to the eventual buyer. It suits sellers who want those parts of the process handled for them.
Acceptance depends on the jewelry’s brand, category, and condition. You can arrange shipping or use an available appointment option. Check the current accepted-designer and category requirements for the piece you intend to consign.
Your earnings are a share of the net selling price. That share depends on the item category, sale price, rewards tier, and payout choice. Net selling price reflects applicable promotional discounts and excludes tax and shipping, so an initial asking price alone does not tell you what you will receive.
Standard consignment payments are issued on the 15th of the month following the sale month. For example, an item sold in January is paid in February. The usual consignment arrangement therefore involves waiting for the item to sell before payment is due.
Return terms also matter if you later want your jewelry back. Requesting an eligible unsold item within the 365-day consignment period generally costs $20 per item plus return shipping. RealReal Rewards VIP members are exempt. Returns after that consignment window are free under the current policy.
The service takes over much of the selling work, while you agree to its pricing, commission, and consignment terms before handing over the piece.
myGemma for Selling Designer Jewelry Directly
myGemma offers a direct-buying route for accepted designer jewelry. It can suit someone with a branded ring, necklace, bracelet, or pair of earrings who wants a purchase offer from a specialist buyer.
You start with an online form describing the item. Photos, the brand, materials, condition, and any original documents help the team prepare an initial price quote. The final offer follows an in-person assessment, so treat the first quote as an estimate until the jewelry has been examined.
Free shipping is available with insurance up to the value of the estimate supplied. You must follow the shipping instructions and obtain a carrier receipt to start tracking and insurance. An appointment at its New York office is another option where available.
No selling fee or commission is deducted from an accepted direct-purchase offer. The amount offered is the purchase price for your piece. Compare that final amount with other options if you are deciding how to sell.
Once the jewelry has been assessed and you accept the final offer, payment is issued the same day. Available methods include wire transfer for payments of $250 or more, PayPal, and check; the time funds arrive depends on the method. If you decline, the company offers free insured return shipping.
myGemma also offers consignment and trade-in options for some items. Choose the direct-sale arrangement if your priority is accepting a purchase offer without waiting for a separate resale.
Poshmark for Branded and Fashion Jewelry
Poshmark is an option for branded jewelry, fashion accessories, and individual pieces from your collection. You photograph the item, set the asking price, and handle buyer questions. Shoppers can make offers or bundle several items from your closet into one order.
For US sales, Poshmark takes $2.95 on orders under $15 and 20% on sales of $15 or more. A $50 jewelry sale leaves $40 before seller-funded shipping discounts or other applicable charges. Additional seller fee tax applies in Texas.
For standard orders, Poshmark supplies the shipping label and the buyer generally pays shipping. You package the jewelry and send the parcel. Any seller-paid shipping discount reduces what you keep.
Eligible luxury orders over $500 go through Posh Authenticate. Those orders are sent to Poshmark for inspection before being forwarded to the buyer. Eligibility matters, so a high asking price alone does not mean every piece receives authentication.
After delivery, the buyer can accept the order or report a problem. Funds are generally released when the buyer accepts, or after three days if no issue is reported. You can then withdraw the available balance using a supported payout method.
Mercari for Selling Jewelry From Your Collection
Mercari is a resale marketplace where you can list individual pieces from your jewelry collection, including fashion jewelry, vintage finds, and designer accessories. You set the price and can respond to offers from buyers.
Listing is free. When an item sells, Mercari charges a 10% selling fee on the item price plus any buyer-paid shipping. The buyer also pays a separate 3.6% Buyer Protection fee on those amounts.
Mercari’s prepaid standard and economy labels include up to $200 in shipping protection for eligible orders. The requirements include tracking that shows the carrier received the package within three calendar days of purchase.
For eligible designer jewelry, Mercari Authenticate offers a photo review for $5. Some items may require authentication based on their brand and price. The service reviews listing photos and does not issue authentication certificates for jewelry.
After delivery, the buyer has 72 hours to review the order. Your earnings are released to your Mercari balance when the transaction is completed. If the buyer does not rate or report a problem, Mercari automatically rates the transaction after three days.
Depop for Fashion and Vintage Jewelry
Depop is worth considering for vintage earrings, chunky rings, handmade bracelets, and other jewelry with a distinct style. Buyers browse jewelry alongside clothing and accessories, so your pieces can become part of their search for a particular look. You can sell from your personal collection or open a small jewelry shop.
US sellers pay no Depop selling fee, but payment processing costs 3.3% plus $0.45, calculated on the item price, shipping, and applicable taxes. Optional paid promotion adds a 12% fee on qualifying sales when a buyer interacts with the promoted listing and purchases within 28 days.
New US listings use tracked USPS labels through Depop Shipping. You handle packing and shipping the jewelry. Seller protection applies only to eligible transactions totaling $300 or less, including shipping and taxes. Requirements include using the Depop shipping label and sending the package within five days of the sale.
Ruby Lane for Antique and Vintage Jewelry
Ruby Lane suits sellers with jewelry that has collectible appeal, including antique brooches, estate rings, vintage silver, and signed designer pieces. Its focus on antiques and vintage goods makes it worth considering when a piece’s age, craftsmanship, or designer contributes to its value. Both fine jewelry and costume jewelry have a place on the marketplace.
Selling begins with a shop application. You identify the categories you intend to sell in, and your items must meet the relevant category requirements. This makes Ruby Lane a more involved option than simply uploading a few photos to a resale app.
A shop costs $45 per month with unlimited listings. Service fees are calculated per item at 9.9% on the first $2,500, 5% on the portion above $2,500 through $7,500, and 2.5% on the portion above $7,500. Payment-processing charges are additional.
You run your own shop, set asking prices, and sell directly to buyers. Because there is a recurring shop cost, Ruby Lane makes more sense for a jewelry dealer or collector planning to sell regularly. Someone selling one inexpensive piece would have fewer ongoing costs through a channel without a monthly subscription.
Faire for Selling Jewelry Wholesale
Faire connects jewelry brands with boutiques, gift shops, and other independent retailers buying stock for their stores. It suits businesses with a collection they can supply regularly. Retailers purchase your jewelry at wholesale prices, then resell it to their own customers.
You apply to sell as a brand and set your wholesale prices, order minimums, and case sizes, meaning how many units of a product a retailer must buy together. You can also set different order minimums for first-time buyers and returning retailers.
For brands based in North America, joining is free. Orders from retailers who discover you through the marketplace carry a 15% commission, plus a $10 fee on each new retailer’s first order. Reorders carry the same 15% commission without another new-customer fee. Qualifying orders from retailers you bring through Faire Direct have 0% commission, although payment-processing charges still apply.
Processing fees depend on your chosen payout speed after shipping. Next-day payout costs 3.5% plus $0.30, compared with 2.4% plus $0.30 for 30-day payout or 1.9% plus $0.30 for 60-day payout. Bank processing can add time before the funds reach your account.
Facebook Marketplace for Local Jewelry Sales
Facebook Marketplace is an option for selling jewelry to people nearby when you prefer to complete the sale in person. Buyers can inspect a necklace, bracelet, or ring before paying, and you can hand over the piece without packing and shipping it.
You set an asking price and use messages to answer questions, discuss offers, and arrange collection. You can also share listings with relevant local buy-and-sell groups, subject to each group’s rules. This gives you another way to reach people looking for items in your area.
Listings are free, and local pickup sales paid directly between buyer and seller carry no Facebook selling fee. Any charges from your chosen payment provider are separate.
Local pickup and person-to-person payments are not covered by Meta’s Purchase Protection. You handle payment and the handover yourself, so this channel suits sellers comfortable dealing directly with buyers and arranging an in-person meeting.
Cash for Gold USA for Gold and Broken Jewelry
Cash for Gold USA buys jewelry directly through a mail-in service. It accepts unwanted gold pieces, including broken chains, damaged bracelets, and old rings. This channel is particularly relevant when a piece’s main value is its gold content. Gold weight, purity, and current market prices help determine the offer.
You request a free appraisal kit or printable shipping label, then send your jewelry for evaluation. Shipping and appraisal are free, and the company aims to provide an offer within about 24 hours of receiving your items. You then decide whether to sell.
Shipments using the company’s FedEx labels include up to $5,000 in insurance. Its USPS Safepak mailers and labels include up to $1,000. Higher coverage must be arranged before shipping. You must follow the packing instructions and obtain a carrier receipt showing tracking and acceptance of the package.
You have a 30-day holding period from the offer date to accept or decline. Declining within that period allows you to have your jewelry returned without a shipping charge. Acceptance makes the sale binding. Payment is issued within 24 hours of acceptance, although delivery time and any payment fees depend on the method you choose. A check sent by standard USPS mail has no payment fee.