How Much Money Does Amazon Make a Day in 2026?

01. How Much Money Does Amazon Make a Day?

Amazon makes approximately $2.18 billion per day in revenue on average. Its worldwide net sales reached $797.455 billion in the 12 months ending September 30, 2026.

Dividing the 12-month total by 365 days gives us the daily average.

This figure covers Amazon’s businesses around the world. It includes products sold directly by Amazon, services provided to independent sellers, advertising, subscriptions, and Amazon Web Services (AWS).

For most third-party marketplace transactions, Amazon records the fees it earns from sellers rather than the full price of the products those sellers sell. That means Amazon’s revenue is different from the total value of products sold through its marketplace.

The daily amount is an average, not an exact figure for every day. Amazon’s revenue changes throughout the year as customer demand, shopping events, and business spending change.

Revenue is also different from profit. Amazon must cover product costs, fulfillment, employee pay, technology, and other expenses before arriving at its profit.

02. How Much Does Amazon Make Per Hour, Minute, and Second?

Amazon’s worldwide revenue works out to approximately $91.03 million per hour, $1.52 million per minute, and $25,287 per second.

The averages use $797.455 billion in worldwide net sales for the 12 months ending September 30, 2026.

To calculate the hourly figure, divide the 12-month revenue by 365 days and then by 24 hours. The minute and second figures use the same calculation, with the results rounded for readability.

For another perspective, the average works out to approximately $15.17 million over 10 minutes. The calculation includes revenue from Amazon’s worldwide businesses, so it cannot be used to estimate purchases on the US Amazon website during a particular 10-minute period.

These figures spread a full year’s revenue evenly across smaller periods. Amazon’s actual revenue varies throughout the year.

03. How Much Profit Does Amazon Make a Day?

Amazon averaged approximately $369.3 million per day in net income during the 12 months ending September 30, 2026.

Net income totaled $134.779 billion during that period. Dividing it by 365 days gives the daily average. This figure includes investment-related income as well as earnings from Amazon’s operations.

Revenue, Operating Income, and Net Income

Three figures show different parts of Amazon’s financial performance:

• Revenue is the net sales Amazon reports from its products and services.
• Operating income is what remains after operating expenses, including product costs, fulfillment, technology, and marketing.
• Net income also accounts for non-operating items, such as investment gains or losses and interest, as well as income taxes.

The following figures all cover the same 12-month period ending September 30, 2026.

Net income can be higher than operating income when gains outside the company’s operations outweigh taxes and other non-operating costs. In Q2 2026, Amazon’s other income before tax was $53.4 billion, primarily related to its investments in Anthropic. This included upward adjustments to the value of its investment.

That distinction matters when reading the $369.3 million daily average. It includes investment-related income and should not be treated solely as profit from Amazon’s day-to-day operations.

For the full year 2025, net income was $77.670 billion, or approximately $212.8 million per day. This covers a different reporting period.

Why Profit and Cash Flow Are Different

Net income follows accounting rules and can include changes in investment values that do not represent cash received at the same time.

Amazon’s operating cash flow for the 12 months ending September 30, 2026 was $168.3 billion. After deducting purchases of property and equipment, net of sales proceeds and incentives, its free cash flow was an outflow of $42.4 billion.

A free cash flow outflow does not mean Amazon had a net loss. The two figures measure different things.

The distinction matters to sellers too. A business can show a profit while cash is tied up in inventory or waiting to be paid out. Amazon seller cash flow planning helps account for when payments are expected and expenses are due.

04. Where Does Amazon’s Revenue Come From?

Amazon earns revenue from product sales, services for independent sellers, advertising, cloud computing, and subscriptions. Its online stores accounted for the largest share during the 12 months ending September 30, 2026.

Here is the revenue breakdown for those 12 months. Each percentage shows the category’s share of the company’s $797.455 billion in worldwide net sales.

Online Stores and Physical Stores

Amazon’s online stores category includes products it sells directly, along with certain digital media sold as individual transactions. The category represented nearly 36% of the company’s total revenue during the period.

Physical store revenue includes products customers select inside stores, such as Whole Foods Market. Products ordered online for delivery or pickup at a physical store are counted under online stores.

Third-Party Seller Services and Advertising

When an independent seller uses the Amazon marketplace, Amazon can earn commissions and fees for services such as fulfillment and shipping. These fees make up the third-party seller services category.

Advertising revenue is reported separately. It includes sponsored ads, display ads, and video ads purchased by sellers, vendors, publishers, authors, and other advertisers.

Amazon does not report separate operating income figures for seller services and advertising. Their revenue totals therefore do not show how much profit each category produces.

AWS, Subscriptions, and Other Revenue

Amazon Web Services provides cloud computing services to businesses and other organizations. During the same 12-month period, AWS generated $161.382 billion in revenue and $61.020 billion in operating income. That operating income represented approximately 58.5% of Amazon’s total operating income.

Subscription services include Prime memberships and other non-AWS subscriptions, such as digital video, music, audiobook, and e-book services. The $54.285 billion total is therefore broader than Prime membership fees alone.

Amazon also reports results through three operating segments: North America, International, and AWS. These segments provide a different view of the business from the revenue categories in the table. Their totals should not be added to the category figures.

05. How Has Amazon’s Daily Revenue Changed Over Time?

Amazon’s average daily revenue increased from approximately $1.287 billion in 2021 to $1.964 billion in 2025. That is an increase of about $677 million per day, or 52.6%, over four years.

The table compares worldwide net sales and average daily revenue for each full year. The final row covers the 12 months ending September 30, 2026.

The chart shows the five complete calendar years.

Each daily average divides net sales by the number of days in that period. The 2024 calculation uses 366 days because it was a leap year. The other periods shown use 365 days.

The latest 12-month figure includes the final quarter of 2025 and the first three quarters of 2026. It provides a more recent view of Amazon’s revenue, but it is not Amazon’s full-year 2026 result.

For more figures on the marketplace, advertising, and sellers, see these Amazon seller statistics.

06. Does Amazon Make More During Prime Day and the Holidays?

Prime Day and the holiday season can bring heavier shopping activity. Amazon’s exact earnings for an individual event day are not disclosed in its quarterly results.

The four-day Prime Day event in 2025 set a record for sales and items sold at the time. Amazon did not provide an event revenue total.

In the US, Prime Day 2026 ran from June 23 through June 26. Adobe Analytics estimated that consumers spent $26.4 billion across US retail websites during those four days. That figure covers multiple retailers and the full event period; it is not Amazon’s revenue for a single day.

The holiday shopping season also falls within Amazon’s fourth quarter. In 2025, Amazon’s fourth-quarter net sales were $213.386 billion, compared with $180.169 billion in the third quarter. Those totals cover Amazon’s worldwide business, including AWS, and do not isolate its Black Friday or Cyber Monday sales.

Event timing also affects comparisons between quarters. Prime Day took place in the third quarter of 2025, while the 2026 event moved to the second quarter in most large countries.

Higher event sales do not automatically mean higher profit. Discounts affect selling prices, while fulfillment, delivery, and staffing costs can also affect how much Amazon retains. Independent sellers need to account for their own advertising costs and Amazon fees when assessing event profitability.

07. What Do Amazon’s Earnings Mean for Sellers?

Amazon’s revenue figures show the scale of the company, but they do not tell an individual seller how much profit they can make. A seller’s result depends on their product costs, Amazon fees, advertising spend, and other expenses.

For example, suppose a seller sells 100 units of one product at $30 each. Their sales and costs for the period might look like this:

These are illustrative figures, not Amazon’s standard fees. The example assumes no refunds or separate customer shipping charges. The $700 remaining is before business overhead and income taxes, so it is not the seller’s final net profit.

The $400 advertising spend is spread across all 100 units sold, including any organic sales. It does not mean the seller paid $4 in advertising for every individual order.

For this product and period, advertising spend is 13.3% of total sales:

Actual fees vary by product and fulfillment method. Amazon’s Revenue Calculator can help estimate selling and fulfillment costs before you compare them with your own product and advertising expenses. You can also review product-level profitability as costs change.

08. Frequently Asked Questions