The average cost per click across Sponsored Products rose to $1.14 in late 2025, up from $0.98 just two years earlier. Return on ad spend continues to compress for most sellers, with the platform-wide average ROAS sitting near 3.0x for Sponsored Products and dropping below 2.0x for Sponsored Display. Amazon’s advertising revenue crossed $56 billion […]
25 Best Amazon PPC Agencies in 2026 That Sellers Trust Read More »
Amazon CTR (Click-Through Rate) measures the percentage of shoppers who click on your product listing after seeing it in search results or on an ad placement. It is calculated as the number of clicks divided by the number of impressions, then multiplied by 100. CTR is essentially a relevance and appeal score. When your listing
Amazon CTR: 12 Proven Ways to Get More Clicks on Your Listings Read More »
Amazon image requirements are technical and content guidelines that, if violated, can result in your product listing being suppressed. High-quality images are essential to driving strong conversion rates. Around 77% of consumers rely on product images when making purchase decisions, and listings with high-quality compliant images convert at 2 to 3 times the rate of
Amazon Image Requirements Every Seller Must Know in 2026 Read More »
Amazon keyword research is the process of finding the exact search terms shoppers type into Amazon’s search bar when looking for products like yours. These keywords determine whether your product shows up when a customer searches or stays buried under thousands of competing listings. Unlike Google keyword research, Amazon keyword research is entirely purchase-driven. Someone
Amazon Keyword Research: Complete Guide to More Sales in 2026 Read More »
Learn how to get reviews on Amazon using safe, effective methods. Our guide covers Amazon’s official tools, follow-up emails, and product inserts that work.
Amazon product bundling is a selling strategy where two or more complementary items are grouped together and sold as a single listing at a combined price. Sellers use it to increase average order value, reduce competition on individual ASINs, and create differentiated offers in crowded categories. There are two distinct bundling formats on Amazon: physical
Amazon Product Bundles (+Virtual Bundles): Complete Breakdown Read More »
Amazon gives sellers a lot of places to talk about their products. The Brand Story is the one place to talk about the brand itself. It sits on every product detail page inside a section labeled “From the brand,” positioned as a swipeable carousel above your A+ Content. It is a dedicated brand presence tool
The Amazon Brand Story Feature: All You Need to Know (Updated 2026) Read More »
If you’ve ever searched for your own product on Amazon and wondered why it’s buried on page five while a weaker competitor sits on page one, you’ve already experienced the impact of Amazon search engine optimization. On Amazon, ranking directly decides whether your product sells or sits in storage. The tricky part is that Amazon
Amazon Search Engine Optimization (SEO) Strategies Every Seller Should Master in 2025 Read More »
What is Amazon A+ Content? Amazon A+ Content is a powerful tool that Amazon sellers can use to make their product detail pages more engaging. With EBC Content Design, brands can do more than just describe their products – they can use images, text, and graphics to create visually appealing product pages. This helps customers
10 Inspiring Amazon Premium A+ Content Examples for Learning and Success in 2024 Read More »
