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Amazon PPC placement

Placements In Amazon PPC: Top of the Search (TOS) vs Rest of the Search (ROS) vs Product Pages

Advertising & PPC /

In Sponsored Products campaigns, ads can appear in three main locations: Top-of-Search (first page of search results, usually the first row), Rest-of-Search (other positions on search results pages), and Product Detail Pages (on individual product pages). Each placement has unique visibility and performance characteristics. Understanding and controlling these placements allows sellers to use right bidding

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how to get ungated on Amazon

How to Get Ungated on Amazon: The Complete Guide (2026)

Advertising & PPC /

Amazon restricts certain categories, subcategories, and brands to protect buyers from counterfeit, unsafe, or regulated products. If you want to sell in these protected areas, you need approval through a process sellers call “ungating.” Getting ungated opens the door to less competition and higher margins, but the process can be confusing. This guide breaks down

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best amazon inventory management software inventory management

Top 12 Best Amazon Inventory Management Software For 2026

Advertising & PPC /

Managing Amazon FBA inventory is a delicate balance. If you overstock, you’ll face mounting storage fees that hurt your profits, especially with Amazon’s 2025 updates to aged inventory surcharges. If you understock, you risk a sales halt, which can damage your Best Seller Rank (BSR) and organic search visibility. A Jungle Scout report found that

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Amazon Reimbursement Tools

Top 12 Amazon Reimbursement Tools for 2026

Advertising & PPC /

Amazon’s FBA system processes millions of items daily, and mistakes happen. Inventory gets lost, damaged during transit, or mishandled in warehouses. Customer return errors, overcharged fees, and other discrepancies are surprisingly common, chipping away at your profits. For most sellers, these small losses add up to an estimated 1-3% of their annual revenue, a significant

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Amazon Marketing Cloud

How to Use Amazon Marketing Cloud to Scale Ad Campaigns

Advertising & PPC /

Amazon Marketing Cloud (AMC) is a cloud-based data that lets advertisers analyze detailed shopping and ad interactions across Amazon. AMC ingests pseudonymized signals from Amazon’s trillion+ shopping, browsing, and streaming data and advertisers’ own inputs and lets you query them with SQL to uncover insights and build custom audience segments. Launched in 2019, AMC has evolved

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amazon seller success stories seller success

10 Amazon Seller Success Stories and What Made Them Work

How to Sell on Amazon /

Amazon has produced some of the most unlikely brand-building journeys in retail history. A former Google engineer selling phone chargers from his apartment. A putty company that turned a novelty product into a cult following. An Indian startup that took on Apple in the smartwatch space and won shelf space across an entire continent. These

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how to increase amazon sales sales growth

How to Increase Sales On Amazon with PPC Ads: Six Advanced Strategies

Advertising & PPC /

Amazon PPC advertising is the smartest door to capture instant sales. Every purchase from Sponsored Products sends a strong ranking signal to Amazon’s A10 algorithm. The result is high organic visibility. Amazon merchants who stick to optimized PPC campaigns observe 40-60% spike of their total revenue in terms of organic sales. Pause the ads and

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Amazon Customer Retention

Amazon Customer Retention Strategies for Repeat Sales (Updated 2026)

Advertising & PPC /

Amazon customer retention is the percentage of buyers who return to purchase from your brand again after their first order. On a platform where Amazon controls the inbox, hides customer email addresses, and places a competitor one click away from every listing, keeping a customer is harder than on any other channel. The average repeat

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amazon ppc dayparting

Amazon PPC Dayparting: Optimizing Ad Schedules with Hourly Data

Advertising & PPC /

Amazon PPC dayparting (also called ad scheduling) is the practice of running or adjusting your ads at specific times of day or days of week to maximize performance. A consistent daily spike in order volume acts as a strong positive signal to the search algorithm. In PPC managment, Ecom Brainly strongly utlizes dayparting, as part

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amazon bidding strategies e commerce

Bidding Strategies In Amazon Advertising: A Complete Guide 2026

Advertising & PPC /

Winning the Amazon ad auction starts with choosing the right bidding strategy and understanding how bids interact with ad placements. Every Sponsored Products campaign on Amazon lets you pick from Dynamic Bids (Down Only), Dynamic Bids (Up and Down), or Fixed Bids, and also apply placement modifiers. Choosing the wrong setting here is an easy

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