Amazon Advertising

Manufacturers are sitting on one of the most underleveraged advantages in ecommerce. They control the product, the pricing, the quality, and the supply chain. Yet most of them still hand 30 to 50% of their margin to distributors, wholesalers, and retailers to reach buyers they could be serving directly. Manufacturers who sell direct-to-consumers see 15% […]

Amazon Share of Voice (SOV) measures how often your brand’s products appear in search results compared to all products competing for the same keywords. It tells you what percentage of the visible ad or organic ranking your listings own across a defined keyword set. If ten sellers compete for “wireless earbuds” and your ads appear